Lynn is a Senior Tableau Executive Who Would Lead Go-To-Market Strategy for Customer Data Plataform and Rapidly Scale Company’s Growth at Amperity

Last week, leading Customer Data Platform (CDP) provider Amperity announced that seasoned marketing executive Lynn Girotto has joined as the company’s first Chief Marketing Officer (CMO). With more than 20 years of senior-level experience leading global marketing teams at consumer and technology companies including Tableau, Starbucks  and Microsoft, Lynn Girotto brings a deep understanding of the space and a passion for driving innovation in marketing and customer experience (CX) through cutting-edge technologies. As CMO, Girotto will be responsible for creating and executing an integrated marketing strategy and rapidly scaling awareness of Amperity’s unique solution and the out-sized results early Amperity customers are achieving.

Recommended MarTech Blog: Interview with Kabir Shahani, CEO, Amperity

How to Put an End to Inaccurate Interpretation of Customer Data?

At the time of this announcement, Lynn spoke to MarTech Series about his vision for the CDP market.

Lynn said, “Brands have mass amounts of customer data at their fingertips, but when they try to gather insights on individual customers, they end up with an inaccurate interpretation. This is because the data is siloed and fragmented with no single unifying key that paints a holistic picture of the customer. Marketers are beginning to understand that simply having the data isn’t enough — they need to invest in best-of-breed solutions like Amperity. Only then will they be able to realize a 360-degree view of their customers and deliver the personalized journey consumers have come to expect. The results Amperity customers like TGI Friday’s, GAP, Alaska, Wynn and many others are realizing are unparalleled and we expect this trend to continue.

“Our industry is filled with data-driven companies, but occasionally you encounter one with the vision, the talent, and the unique technology to transform the way the world’s largest brands do business — that’s Amperity,” said Girotto.

Read More: on CDP: Activating Customer Data with AI-Based …

Lynn added, “The fact that Amperity’s platform has been around for just 18 months and has been able to attract brands like GAP, Lucky Brand, TGI Fridays, Alaska Airlines, Wynn, and more says everything you need to know about Amperity — and that’s just scratching the surface. The results these brands are deriving are setting a new standard for companies looking to truly know their customers and transform their experience. I am excited to join Amperity on their mission to empower brands with a modern platform that solves for disparate, inaccurate, and splintered customer data and that, for the first time, delivers a unified view of their customers.”

“We embarked on a search for top talent to fuel our marketing efforts during this momentous time in our company and market — and we found it,” said Kabir Shahani, CEO and co-founder, Amperity.

Kabir added, “Lynn not only has senior experience leading marketing and brand teams at iconic companies — she has the strategic know-how to take our hyper growth company to new heights while helping us better serve our customers. The opportunity to transform marketing and CX for consumer brands is massive, and we’re in a race to reach and educate stakeholders that are ready for our transformational capabilities. We couldn’t be more excited to have Lynn join the team and look forward to yet another year of exceptional growth.”

Lynn Comes with Solid Experience in Data Analytics and Visualization Platforms

Most recently, Lynn Girotto was Senior Vice President, Marketing at Tableau Software where she was responsible for all customer-facing marketing initiatives including digital media, channel, regional and customer engagement marketing. Prior to Tableau, Girotto served as Vice President of Global Product and Digital Marketing at Getty Images where she had oversight responsibilities for the company’s global product marketing, brand position and messaging, social media, CRM, digital marketing and media channels.

Currently, Amperity is the leading Customer Data and Identity Platform, revolutionizing the way companies identify, understand, and ultimately engage their customers. Their unique technology applies machine learning at massive scale to help consumer brands achieve a truly unified view of the customer, for the first time. They serve many of the world’s most loved brands, including Alaska Airlines, Starbucks, Gap Inc, Moët Hennessy USA, Wynn Las Vegas, Kendra Scott, Lucky Brand, Sounders, Stanley, and many more.

Read More: TechBytes with Ivaylo Bahtchevanov, Head of Data Science at ForgeRock