Adolescent Content and Getty Images Collaborate to Modernize the Depiction of Young People in Stock Imagery

Adolescent Content and Getty Images Collaborate to Modernize the Depiction of Young People in Stock Imagery

Getty Images, a world leader in visual communications, and Adolescent Content, a media company representing Gen Z and millennial creatives, have announced an ongoing partnership that aims to modernize the depiction of young people in stock imagery by giving them the tools to authentically depict their peers.

Founded in 2013, Adolescent Content is a global Gen Z creative collective, featuring an advertising agency, production studio, media division, digital platform and original content studio focused on reaching young people.

Marketing Technology News: Cornerstone Joins Forces with Facebook to Enhance the Value of Virtual Reality Training at Work

Getty Images’ award-winning Creative Team provided Adolescent Content’s network of young photographers with art direction, keyword search trend data and mentorship to help them create commercially viable visual content and license it to Getty Images’ nearly 1 million customers. To date, the collaboration has produced over 500 assets from 27 contributors.

“In the U.S. alone, the youth and Gen Z market is valued at $485 billion and brands are constantly looking for ways to better engage that audience. It can be challenging to reach the youth consumer without the support of imagery that feels all at once real and unique to that demographic,” said Claudia Marks, Senior Art Director, Getty Images. “Knowing the creative power that bubbles within Gen Z, we knew the value in partnering with Adolescent and their talented community. Together, with the team at Adolescent, we devised a briefing strategy that would engage their creators on themes we knew were equally topical and important to this demographic: beauty, love, technology and activism.”

Marketing Technology News: Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday

“Getty Images has proven a dedication to expanding their stock image collection to include all perspectives and we were thrilled when the opportunity arose to partner with them,” said Adolescent Content Creative Director Richelle Chen. “The creative ability in the Gen Z community is immense and this is a tremendous opportunity for young people to share and sell their work.”

Getty Images has seen the demand for content picturing young people increase significantly over the last 12 months. Search terms on such as ‘teenager mobile phone’ have increased by 19752%, ‘teen’ by 111%, ‘young woman’ by 110% and ‘young man’ by 101%.

The collaboration follows other recent initiatives spearheaded by Getty Images to create and distribute imagery which breaks down stereotypes, changes perspectives and promotes equality, including notable partners such as Dove on Project #ShowUs, MuslimGirl and Refinery 29 on the ‘No Apologies.’

Marketing Technology News: Tableau Expands Relationship with Amazon Web Services, Launches Modern Cloud Analytics Program to Accelerate Customers’ Cloud Analytics Journey

Ceros and Getty Images Announce Expanded Integration To Deliver Stunning Video Content

Ceros and Getty Images Announce Expanded Integration To Deliver Stunning Video Content

Ceros-powered Brands Can Now Access Getty Images Stills and Video Within Ceros Studio, Providing Greater Creative Freedom

Ceros, an experiential content creation platform, announced that it has expanded its integration with Getty Images, a world leader in visual communications, to give designers and marketers the ability to tap into Getty Images’ expansive collection of stock video through Ceros Studio.

The deal adds millions of Getty Images video clips to Ceros Studio’s existing library of tens of millions of high quality Getty Images photographs, further dissolving the digital limits of creative expression for in-house marketing teams. By allowing designers to quickly find, add and edit videos and images without leaving the Ceros Studio, Ceros increases the speed and quality of creation and enhances marketers’ freedom to test, create and publish digital concepts and experiences on the fly.

Marketing Technology News: Momentum Telecom SD-WAN Solution Wins Product of the Year

The new functionality is also in-line with Ceros’ obsession with unlocking creativity in digital marketing, and as a byproduct, terminating the lingering era of standard-issue downloadable PDFs and copy-dense customer case studies. As the first and only platform that allows designers and marketers to launch immersive and visually stunning digital marketing campaigns to the web instantly, Ceros is dismantling traditional notions of what is achievable without months of custom creative agency work or developer talent.

Marketing Technology News: TechBytes with Nicholas Holland, GM/VP of Product (Marketing Hub) at HubSpot

Ceros Studio is used by marketers and designers across more than 400 leading enterprises, including Red Bull, United, Conde Nast, Universal, GE, Mastercard, Deloitte, Travel Leaders Group and CBRE. Marketing teams interested in adding the Getty integration to their Ceros subscription can easily do so by upgrading the Media Bundle within their existing Ceros account.

Marketing Technology News: MarTech Interview with Nadav Shoval, CEO at Spot.IM

Getty Images and APO Group Announce Strategic Partnership to Provide Innovative and Integrated Text, Photo and Video Services to Companies Operating in Africa and the Middle East

Getty Images and APO Group Announce Strategic Partnership to Provide Innovative and Integrated Text, Photo and Video Services to Companies Operating in Africa and the Middle East

The Strategic Partnership – the First of Its Kind in Africa and the Middle East – Brings Together Two Leading Players in Their Respective Fields Providing Customers with Powerful Turnkey Solutions

Getty Images, a world leader in visual communications, and APO Group, a leading media relations consultancy and press release distribution service, have announced a wide-reaching collaboration to promote integrated text, photo and video solutions to organizations operating across Africa and the Middle East.

The two companies put pen to paper today at an official signing ceremony at the Getty Images headquarters in London.

Serving nearly One Million customers in almost every country in the world, Getty Images is the the most trusted and esteemed source of visual content in the world, servicing the media, corporate and advertising sectors. Its digital asset management and distribution services optimize efficiency and content syndication for hundreds of partners globally.

Since its formation in 2007, APO Group has quickly become the most influential and reputable media relations consulting firm in Africa and the Middle East through its pioneering press release distribution and innovative monitoring solutions. Its global advisory services allow organizations from all over the world to harness the potential of media by developing strategic communications plans that help to build positive connections with key audiences.

The strategic partnership will combine Getty Images’ unique capabilities, in tandem with APO Group’s world-class media relations to help organizations connect their compelling stories with new audiences.

Marketing Technology News: SOCi Finds Organic Engagement and Boosting Key to Localized Social Marketing

Getty Images will provide APO Group customers with its full suite of image production, distribution and digital asset management solutions, while APO Group’s range of media relations services, dedicated to Africa and the Middle East, will be available to Getty Images customers.

Africa, in particular, represents a significant growth opportunity for customers of both organizations. With its population set to double by 2050, it will be home to 40% of all humanity by the year 2100. By working together in the region, Getty Images and APO Group can help raise the profile of Africa on an international scale.

In recent years, APO Group has established itself as the media relations consultancy of choice for multinationals requiring local support in Africa and the Middle East, and for African organizations looking to expand internationally. With over 300 diverse clients such as Facebook, Uber and Hilton – as well as 57 of the leading global PR Agencies – APO Group has doubled its turnover in the last two years and is the undisputed market leader for media relations in Africa and the Middle East.

Getty Images and APO Group are also united in their passion for sport. APO Group is the Main Official Sponsor of World Rugby’s African association, Rugby Africa, while Getty Images is the official photographer or photographic partner to over 80 of the world’s leading sports governing bodies, leagues, and clubs, including the Fédération Internationale de Football Association (FIFA), the International Olympic Committee (IOC), National Basketball Association (NBA), Union of European Football Associations (UEFA), National Hockey League, NASCAR, Professional Golfers Association (PGA), Manchester United, Borussia Dortmund, FC Bayern Munich, Cricket Australia and New Zealand Rugby Union.

Marketing Technology News: MRI-Simmons, Ethnifacts Empower Targeting Based on Consumers’ Innate Desires, Aversions

In 2018 the two companies worked together to increase the international exposure of the Rugby Africa Gold Cup competition – a qualifier for the 2019 Rugby World Cup.

“In APO Group we are confident we have a great partner to develop our presence in Africa and the Middle East,” said Lee Martin, Senior Vice President, Global Strategic Development at Getty Images. “They are the market leader in their field, and have deep knowledge and expertise of corporations and media across the regions. We look forward to an exciting collaboration that will help us break new ground in untapped markets that are full of potential and opportunities.”

“This partnership further demonstrates our commitment to working with best-in-class organizations all over the world to provide innovative and integrated communication and media relations solutions to our corporate customers,” said Lionel Reina, CEO of APO Group. “The power of our combined multi-domestic services reflects an increasing demand from corporations to work with a limited number of suppliers in order to communicate more efficiently about their African and Middle Eastern activities.”

The strategic partnership was acknowledged with a photo of Lee Martin, Senior Vice President, Global Strategic Development at Getty Images, and Lionel Reina, CEO of APO Group, displayed on the NASDAQ Tower in New York’s Time Square. The NASDAQ Tower is considered the most visible LED video display in Times Square and is one of the most valuable advertising spaces in the world.

Marketing Technology News: Vertex Announces Salesforce Commerce Cloud Integration

Amperity Taps Customer Data Veteran Lynn Girotto as CMO to Lead Efforts into CX Transformation

Amperity Appoints Customer Data Veteran Lynn Girotto as CMO
Lynn is a Senior Tableau Executive Who Would Lead Go-To-Market Strategy for Customer Data Plataform and Rapidly Scale Company’s Growth at Amperity

Last week, leading Customer Data Platform (CDP) provider Amperity announced that seasoned marketing executive Lynn Girotto has joined as the company’s first Chief Marketing Officer (CMO). With more than 20 years of senior-level experience leading global marketing teams at consumer and technology companies including Tableau, Starbucks  and Microsoft, Lynn Girotto brings a deep understanding of the space and a passion for driving innovation in marketing and customer experience (CX) through cutting-edge technologies. As CMO, Girotto will be responsible for creating and executing an integrated marketing strategy and rapidly scaling awareness of Amperity’s unique solution and the out-sized results early Amperity customers are achieving.

Recommended MarTech Blog: Interview with Kabir Shahani, CEO, Amperity

How to Put an End to Inaccurate Interpretation of Customer Data?

Lynn Girotto- CMO, Amperity
Lynn Girotto- CMO, Amperity

At the time of this announcement, Lynn spoke to MarTech Series about his vision for the CDP market.

Lynn said, “Brands have mass amounts of customer data at their fingertips, but when they try to gather insights on individual customers, they end up with an inaccurate interpretation. This is because the data is siloed and fragmented with no single unifying key that paints a holistic picture of the customer. Marketers are beginning to understand that simply having the data isn’t enough — they need to invest in best-of-breed solutions like Amperity. Only then will they be able to realize a 360-degree view of their customers and deliver the personalized journey consumers have come to expect. The results Amperity customers like TGI Friday’s, GAP, Alaska, Wynn and many others are realizing are unparalleled and we expect this trend to continue.

“Our industry is filled with data-driven companies, but occasionally you encounter one with the vision, the talent, and the unique technology to transform the way the world’s largest brands do business — that’s Amperity,” said Girotto.

Read More: on CDP: Activating Customer Data with AI-Based …

Lynn added, “The fact that Amperity’s platform has been around for just 18 months and has been able to attract brands like GAP, Lucky Brand, TGI Fridays, Alaska Airlines, Wynn, and more says everything you need to know about Amperity — and that’s just scratching the surface. The results these brands are deriving are setting a new standard for companies looking to truly know their customers and transform their experience. I am excited to join Amperity on their mission to empower brands with a modern platform that solves for disparate, inaccurate, and splintered customer data and that, for the first time, delivers a unified view of their customers.”

“We embarked on a search for top talent to fuel our marketing efforts during this momentous time in our company and market — and we found it,” said Kabir Shahani, CEO and co-founder, Amperity.

Kabir added, “Lynn not only has senior experience leading marketing and brand teams at iconic companies — she has the strategic know-how to take our hyper growth company to new heights while helping us better serve our customers. The opportunity to transform marketing and CX for consumer brands is massive, and we’re in a race to reach and educate stakeholders that are ready for our transformational capabilities. We couldn’t be more excited to have Lynn join the team and look forward to yet another year of exceptional growth.”

Lynn Comes with Solid Experience in Data Analytics and Visualization Platforms

Most recently, Lynn Girotto was Senior Vice President, Marketing at Tableau Software where she was responsible for all customer-facing marketing initiatives including digital media, channel, regional and customer engagement marketing. Prior to Tableau, Girotto served as Vice President of Global Product and Digital Marketing at Getty Images where she had oversight responsibilities for the company’s global product marketing, brand position and messaging, social media, CRM, digital marketing and media channels.

Currently, Amperity is the leading Customer Data and Identity Platform, revolutionizing the way companies identify, understand, and ultimately engage their customers. Their unique technology applies machine learning at massive scale to help consumer brands achieve a truly unified view of the customer, for the first time. They serve many of the world’s most loved brands, including Alaska Airlines, Starbucks, Gap Inc, Moët Hennessy USA, Wynn Las Vegas, Kendra Scott, Lucky Brand, Sounders, Stanley, and many more.

Read More: TechBytes with Ivaylo Bahtchevanov, Head of Data Science at ForgeRock

Getty Images Selected by Nestlé as Preferred Provider for All Visual Content

Getty Images Selected by Nestlé as Preferred Provider for All Visual Content

Agreement Includes a Fully Integrated Enterprise Solution from Digital Content Acquisition to Distribution Pertinent to the Entire Portfolio of Nestlé’s Brands and Agencies

Getty Images, a world leader in visual communications, announced its appointment as Nestlé’s preferred provider for digital visual stock and custom content.

With some 200 million digital assets available, and the added assurance of copyright compliance on all content, Getty Images is uniquely set up to provide an integrated solution to the world’s leading Nutrition, Health and Wellness company and its agencies. The deal includes access to high quality stock imagery and video, custom content creation and instantaneous global distribution via the company’s proprietary technology platforms.

Marketing Technology News: Launches Embedded Edition That Enables Software Companies to Dramatically Accelerate Their Data and Application Integration Velocity

The agreement allows Nestlé to efficiently streamline their workflow, through enhanced access to high quality, differentiated content while saving on costs. By using the Getty Images Media Manager to distribute the content, Nestlé can integrate it into its global digital asset library meaning the new content is instantly available to all employees and their entire global network of agencies.

Marketing Technology News: HubSpot Selected as a Launch Partner for AWS Partner Network (APN) Marketing Automation

“This is exciting news for us. We do expect our communication to consumers to greatly benefit from a creative and effectiveness point of view, with Getty Images’ vast collection of impactful images,” says Juan Pendavis, Nestlé Head of Global Creative and Media.

In addition to accessing Getty Images’ extensive library of stock content, Nestlé and its agencies can take advantage of its Custom Content offering. Custom Content is Getty Images’ assignment service, which selects the most appropriate photographers and videographers from its pool of over 250,000 contributors to match a creative brief. This service will enable Nestlé to receive exclusive, on-brand, on-demand social and marketing content tailored to fit its needs by the world’s leading visual experts.

Marketing Technology News: Contactually CRM Report States “Bucket Theory” to Better Manage Contacts

“Our unique combination of award-winning content, creative insight, experience and technology has proven to be a winning combination,” said Pam Woehrle, Getty Images Senior Vice President, Global Sales. “With consumers being constantly bombarded by content, it is more important than ever for brands to showcase unique imagery which stands out from the crowd and resonates with their audience. At Getty Images we can provide differentiated high-quality visual content to help drive success. We very much look forward to working with Nestlé to deliver some truly inspiring campaigns across the world.”

Getty Images announces Investment by Koch Equity Development

Getty Images announces investment by Koch Equity Development

KED to Make $500 Million Preferred Equity Investment in the Leading Visual Media Company

Getty Images, a world leader in visual communications, has reached an agreement with Koch Equity Development LLC (KED), the investment arm of Koch Industries, whereby KED will make a $500 million non-controlling preferred equity investment in the company.

Under the transaction, the Getty family continues to retain control over Getty Images following its acquisition of controlling interest from the Carlyle Group earlier this year. Consistent with its 2017 financial investment in support of Meredith’s acquisition of Time Inc., KED will have no input into Getty Images content or editorial coverage.

Also Read: Connekt’s New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies

Commenting on the transaction, Mark Getty, Co-Founder and Chairman of the Board said: “In September we announced my family were resuming control of Getty Images – a business that bears our name and one that we fervently believe in. KED demonstrated they share a belief in Getty Images, a long-term outlook and focus on growth. We are extremely excited about this partnership and what it means for Getty Images.”

“KED’s investment in Getty Images serves as strong validation of Getty Images’ market position, content and capabilities,” said Craig Peters, Getty Images Chief Operating Officer and incoming CEO. “The Company is very excited to have additional financial support and flexibility as we continue to pursue our vision and strategy.”

Brett Watson, KED Senior Managing Director and Head of Principal Investments added: “There are limited opportunities to invest in proven market leaders with durable differentiation and attractive business models. Getty Images is one of those rare opportunities and we look forward to participating in the company’s sustained growth.”

Also Read: Snappy Kraken Kills Canned Content, Launches Exclusive Content Rights for Advisors

With this investment, KED has now made more than $9 billion of industry-agnostic, principal investments into public, private and family-owned businesses since 2012. KED’s investment in Getty Images is consistent with its approach of providing long-term capital to businesses in partnership with existing ownership and management.

“This transaction, like American Greetings, Meredith, Guardian and others preceding it, is another great example of KED supporting a family-controlled business with a unique, non-controlling equity investment,” stated Matt Flamini, KED President. “We are excited to partner with the Getty family for the long-term success of the company.”

J.P. Morgan served as sole placement agent to Getty Images. Berenson and Company served as financial advisor to the Getty Family. Weil, Gotshal and Manges provided legal counsel to the Company.

PJT Partners served as financial advisor to KED and Jones Day provided legal counsel.

The preferred equity transaction is subject to customary closing conditions and is expected to be finalized by the end of the year.

Recommended Read: Deloitte Bolsters Salesforce Offerings with CloudinIT

Animoto and Getty Images Partnership Addresses the Growing Video Needs of Businesses

Animoto and Getty Images Partnership Addresses the Growing Video Needs of Businesses

Over 1 Million Creative Images and Video Clips from Getty Images Are Now Available Within Animoto’s Marketing Video Maker

Animoto, the company that makes it easy for anyone to create professional marketing videos, launched an integration with Getty Images, a world leader in visual communications. Now fortified with a robust, searchable library of Getty Images content, Animoto is making video marketing accessible to businesses of all sizes regardless of the volume or quality of the assets they may have on hand.

“Millions of businesses want to connect online with customers and prospects using video. One of the biggest barriers to entry is a lack of professional-looking assets. Animoto wants to empower businesses of all sizes to thrive and stand out in today’s video-first world. Getty Images is the top name in creative photography and videography and I’m thrilled to offer their catalog to our customers, seamlessly integrated into our marketing video maker,” said Brad Jefferson, CEO and co-founder of Animoto.

Also Read: Orders365 App by Balluun: Order Capturing and Product Catalogue on the Go

“Empowering businesses of all sizes to create powerful, visually engaging marketing content is something both Getty Images and Animoto are committed to doing through this partnership. Many businesses who previously haven’t had the resources to tell their story through video now have a catalog of high-quality, curated creative assets to fuel their video marketing efforts,” said Craig Peters, Chief Operating Officer of Getty Images.

Also Read: Animoto Showcases Real Estate Brands Embracing Video on Facebook

This partnership was spurred by the demand to create more marketing videos for social media amongst Animoto’s business customers. When Animoto surveyed their small business customers in June 2018, they uncovered that the majority of respondents were planning on creating more videos for Instagram, Facebook, and YouTube in the next six months than they had in the past six months.

Recommended Read: SAP Intelligent Services for Marketing Deliver Deep Learning to Win New Customers and Reduce Churn

Getty Images Launches AI Tool to Transform Search for Media Publishers

Getty Images Launches AI Tool to Transform Search for Media Publishers

Getty Images and Vizual.AI Partner on ‘Panels by Getty Images’; A New Search Experience Designed to Help Media Customers Find the Content They Need Fast

Getty Images, a world leader in visual communications, announced the release of Panels by Getty Images, a powerful new artificial intelligence tool for media publishers that recommends the best visual content to accompany a news article. Panels by Getty Images uses customizable filters and a self-improving algorithm that learns how an editor selects Getty Images’ content, enabling it to better optimize the results over time.

Developed in partnership with cloud-based image optimization platform Vizual.AI, Panels by Getty Images­ is available to Getty Images Premium Access subscribers. The tool draws on Getty Images’ extensive creative and editorial content, providing media editors with a customizable research assistant to help them summarize articles and easily match it to the best visual content. By using the power of AI to automate steps in their research workflow, publishers can create better stories, more quickly with the visual content that will drive user engagement.

“In today’s digital world, publishers are under constant pressure to tell the latest story and compete for consumer attention,” said Getty Images Senior Vice President of Data and Insights Andrew Hamilton. “At the same time, we know how important compelling imagery is to creating online engagement. Panels by Getty Images meets both of these challenges for our customers using the power of artificial intelligence.”

Also Read: Airpush Announces Acquisition of General Mobile Corporation (GMobi)

“We know how important quality content is to publishers and we are excited to launch this new AI tool that allows media publishers to discover stunning visual content with the immediacy that the current landscape requires,” said CEO of Vizual.AI Doug Boccia.

ESI Media Managing Editor Doug Wills said: “We are delighted that Getty Images has involved us in the development of Panels by Getty Images. It makes absolute sense to combine developing AI technology to save time and present editors with a curated set of picture options.”

As the world continues to embrace the power of imagery as a communication tool, Getty Images is focused on employing technology that makes it easier for content creators to find the visuals they need.  Under the leadership of Hamilton, who joined the organization in 2016, Getty Images has developed a growing set of visual science products that reflects the company’s commitment to innovation and experimentation in solving problems for customers and partners.

Additionally, Hamilton’s team is working to develop new AI models that can be delivered through Getty Images’ API and built into its products, including visual styles and authenticity scoring. In April, Getty Images partnered with Cortex, an artificial intelligence platform for creatives that recommends the best Getty Images content for social media campaigns.

Recommended Read: NetLine Corporation Delivers 1,560% ROI for e-Learning Client ITProTV

Getty Images and 500px Announce Exclusive Global Distribution Partnership

Getty Images and 500px Announce Exclusive Global Distribution Partnership

New Relationship Unlocks Tens of Millions of New Photos for Licensing from the 500px Network

Getty Images, a world leader in visual communications, and 500px, the world’s leading social network for photographers, announced an exclusive distribution partnership that will enable Getty Images customers to access the unique premium royalty-free content from 500px. As a result, the existing Getty Images collection of over 300 million images will expand to include 500px’s growing photographic community content.

Under the terms of the agreement, 500px will continue to represent its photographers, while Getty Images will have exclusive global distribution rights. Visual China Group (“VCG”) will continue to be the exclusive distribution partner inside of China. The partnership follows VCG’s acquisition of 500px, a Toronto-based social network, which represents 13 million professional and hobbyist photographers from over 195 countries and regions.

Also Read: LiveRamp Partners with Lucid for Refined Data Buying and Audience Validation

“As we incorporate the best of 500px into Getty Images, our customers will gain access to a diverse range of images. Getty Images is proud to represent 500px’s renowned global community which produces high-quality content and we look forward to giving customers around the world access to this incredible content,” said Craig Peters, Chief Operating Officer and Executive Vice President, Getty Images.

Aneta Filiciak, VP of Strategic Development, 500px, said “We’re excited to build on 500px’s brand heritage and strengthen our focus on the premium market through Getty Images’ world-leading distribution capabilities. This is an important step in expanding the reach and sales of our contributors’ content to a broader customer base and represents a significant opportunity for the company and our global photographer community.”

This new partnership cements Getty Images’ position as a world leader in visual media, provides boosted access to high-quality and authentic content, in addition to presenting a wealth of opportunities for future collaboration with a world-leading community sourcing platform.

The 500px collection will include several million images over the coming months, and new imagery will be added continually. The collection spans across a multitude of subjects including landscapes, portraiture, lifestyle, travel and conceptual photography. 500px content will be available on the Getty Images website from 1 July, 2018.

Also Read:  The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Getty Images And Cortex Partner On Artificial Intelligence Platform For Creatives

Getty Images And Cortex Partner On Artificial Intelligence Platform For Creatives

Cortex Uses Artificial Intelligence to Analyze Large Sets of Data and Then Recommends the Best Getty Images Content

Getty Images, a worldwide leader in visual communication, announced a partnership with Cortex, an artificial intelligence platform for creatives that recommends the best Getty Images content for social media campaigns.

Cortex’s artificial intelligence analyzes several years’ worth of data from over 33,0000 brands to predict and recommend which color schemes, imagery, and keywords perform best on social media – that can be automated by time, frequency, and subject. Beginning today, April 4th, the recommendations will also include specific images drawn from Getty Images expansive collection of creative content.

Brennan White

“Cortex’s models are now learning from the largest set of professional image performance data ever created,” said CEO of Cortex Brennan White. “Partnering with Getty Images will provide our customers with access to the highest quality visuals available and give them the tools they need to effectively engage any target audience.”

Also Read: NetBase Introduces Next-Generation Artificial Intelligence for Image Analysis

Cortex currently has a lengthy list of customers across several industries including Heineken, Hulu, Jack Daniels and Marriott. According to data compiled by Cortex, marketers using the tool to create content outperform their industry benchmarks by up to 300 percent and save an average of 8.5 hours per user per week.

Andrew Hamilton

“Having an abundance of content is amazing for choice, but without the data to understand it, it can also be overwhelming,” said Getty Images Senior Vice President of Data and Insights Andrew Hamilton. “Getty Images’ highly annotated visual content paired with Cortex’s AI platform will give marketers a tremendous advantage in selecting the best visual content for their brand.”

Also Read: Google Partners with Getty Images to Improve Content Attribution

This announcement follows a series of partnerships as the company drives forward its Getty Images Everywhere strategy – delivering the company’s world-class content to everyone. Under the leadership of Hamilton, Getty Images has developed a growing Data and Insights team that reflects the company’s commitment to innovation and experimentation with the latest technology to drive value for customers and partners.

Recommended Read: Hottest Trends in Social Media Marketing Technology For 2018  

Outbrain Launches ‘Sphere’ for Unbiased Audience Development

Outbrain Launches 'Sphere' for Unbiased Audience Development

Sphere by Outbrain to Help Publishers Collaborate and Build Direct Connections with their Audiences

Leading premium discovery platform, Outbrain, has unveiled Sphere. Sphere by Outbrain is an innovative audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers while reducing their reliance on Facebook. CNN, Meredith Corporation, Penske Media Corporation and Getty Images are among the premium publishers to have signed on with Sphere as founding members.

Read Also: TechBytes with John Schnipkoweit, CTO, Choozle

Sphere by Outbrain Would Provide Users with a Diverse Discovery Experience

Sphere by Outbrain is an invitation-only network of premium publishers that recommend and share each other’s high-quality, brand-safe content amongst the members of the closed group. The publishers within Sphere provide users with a diverse discovery experience by presenting the best editorial content from around the web alongside their own editorial content.

Recommended Read: How is The Location Data Landscape Shaping Up in 2018?

As a result, publishers have a cost-effective way to acquire loyal, high quality and highly engaged audiences that translate to more revenue and more long-term value.

Yaron Galai, Co-founder and CEO of Outbrain
Yaron Galai, Co-founder and CEO, Outbrain

At the time of this announcement, Yaron Galai, Co-founder and CEO of Outbrain, said, “We believe the future of publishing is a return to direct relationships between publishers and audience. Publishers need a better way to build owned audience growth, without relying on Facebook. With Sphere, we are paving a new path in the digital publisher business model to encourage high-quality content that delivers deeper engagement with users.”

Yaron added, “The Sphere experience takes into account the needs of both publishers and users, making it a necessary win-win for all parties.”

Read More: AdColony Announces Full Compatibility with IAS, Double Verify and MOAT

Sphere Rewards Engagement by Financially Incentivizing Longer Visits

A key differentiator with Sphere is in the product economics and revenue model, as the first tool to reward engagement by financially incentivizing longer visits. Via Sphere, Outbrain will be using a new algorithm to help publishers achieve Lifetime Value (LTV) per user by encouraging deeper engagement with content to drive higher-quality visits and increased page views.

Outbrain’s network of premium publishers is uniquely positioned to deliver high-quality audiences and content. Some of the world’s most well-recognized publishers utilize the Outbrain platform including CNN, ESPN, Meredith Corporation, Fox News, The Guardian, The Telegraph, New York Post, Sky News, TF1, Condé Nast, Bild, Orange, and L’Equipe.

Read More: Interview with Chris Lynde, CEO, SaleScout Data Solutions

Currently, Outbrain brings personalized, relevant online, mobile and video recommendations to audiences while helping publishers understand their audiences through data. Outbrain serves more than 275 billion personalized recommendations, reaching nearly one billion users every month across the globe.