Customer data and marketing platform, Ometria, today announced that it has completed a $40 million series C funding round led by InfraVia Growth with additional participation from existing investors Octopus Ventures, Sonae IM, Summit Action, Adjuvo, Columbia Lake Partners as well as many early investors, including Chairman Lance Batchelor. This brings its total funding to over $75 million.

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“Successful commerce now hinges completely on the ability for brands to differentiate through building superior customer experiences, and Ometria provides the solution for achieving this.”

The funding will be used to triple the size of the company’s product and engineering team in order to further accelerate the development of the Ometria solution, and the platform’s AI-based optimization layer: the Ometria Co-Marketer™. As brands strive to succeed in the current retail climate, offering seamless customer experiences is a core driver of differentiation and growth. With consumers gaining more control about what personal data they share and with whom, it’s never been more important for retailers to give their customers experiences worth sharing their data for. Ometria’s Co-Marketer functionality draws on proprietary data science to automatically create and optimize personalized marketing experiences across email, mobile, on-site, social, direct mail and more.

Across North America and Europe, Ometria has steadily acquired a roster of established retail brands as customers, including Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat, Feelunique and hundreds more; proving itself the go-to provider for brands seeking to turn data into amazing customer experiences.

The raise comes hot on the heels of Ometria welcoming a raft of established industry figures to its senior management team. Key hires include Chief Technology Officer Markus Plattner (former CTO of Sizmek by Amazon), Chief Revenue Officer Paul Barnes (former managing director of App Annie) and Chief Marketing Officer Michelle Schroeder (formerly of Simon Data and Tinyclues). In the past twelve months, Ometria has nearly doubled its team to over 120.

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“Retail marketers have been promised personalization by almost every marketing technology vendor and yet our inboxes, as consumers, rarely reflect that promise,” said Ivan Mazour, CEO and founder, Ometria.

“The cause of this customer experience gap lies in their tech stack: namely, a chasm between where customer data sits and where marketers create and send marketing messages. The Ometria platform is built to close this gap; it gives marketers the customer data they need, and the means of directly turning this data into the amazing marketing experiences we know they strive to create. What’s more, Ometria removes the burden of manually managing and optimizing these experiences through the Co-Marketer – our proprietary AI algorithms trained on over 20 billion retail touch points to drive CRM revenue.”

Guillaume Santamaria, partner at InfraVia Capital Partners, commented, “Successful commerce now hinges completely on the ability for brands to differentiate through building superior customer experiences, and Ometria provides the solution for achieving this.”

“There are hundreds of solutions that claim to help build cross-channel experiences, but Ometria stood out to us because it actually delivers on this commitment in innovative ways. We are thrilled to invest in a company that has the leadership, the vision, and the resonance with the retail sector.”

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