Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been named a Strong Performer in the “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” report.

“The Forester New Wave™: B2B Customer Data Platforms, Q2 2019”

Forrester profiled the 13 most significant vendors in the emerging CDP market and ranked against 10 criteria as explained by Forrester principal analyst and report author Steven Casey in his blog post. Forrester reported that Lytics offers robust activation and recommendation capabilities resulting in a differentiated score for those two criteria. They also noted that “Lytics leverages machine learning insights to build dynamic audiences that can trigger activation when a member enters or exits a segment. The solution also offers next best campaign recommendations that include optimizations for both engagement timing and content topic.”

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As stated in the report, customers praised Lytics’ ability to help them analyze and monitor product usage data and the ease of use of its segmentation tools. One customer was quoted as sharing, “Their segment builder is very visual and really easy to use.”

“As customer acquisition costs continue to rise and customer lifetime value declines, it’s imperative that marketing leaders understand that the problem isn’t data. In fact, it’s today’s workflows which are based on the company’s segmentation models instead of the needs and actions of the audience,” explains James McDermott, CEO and co-founder of Lytics. “Forrester’s noting our ability to build dynamic audiences that trigger activation and next best campaign recommendations we believe illustrates their recognition of the importance of personalized experiences. Lytics was built from the ground up to help marketers meet the needs of each individual customer.”

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Forrester also gave Lytics a differentiated score in the product road map criteria and recognized that Lytics’ market approach and product strategy makes it a best fit for subscription-based businesses or companies selling to B2B and B2C.

In 2018, Lytics saw revenue increase nearly three times and adoption of the Lytics platform more than double across every industry. Today, more than 175 enterprise brands rely on Lytics to know and serve their customers.

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