Alliance Data To Drive Customer Loyalty And Brand Sales Through New Branded Credit Card Program For Interval International
Alliance Data’s card services business selected to provide credit card and loyalty marketing services for Interval International, a prominent worldwide provider of vacation services
Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new multiyear agreement to provide co-brand credit card services for Interval International, a prominent worldwide provider of vacation and membership services.
Interval International is a pioneer and innovator in the vacation ownership space, providing its members — nearly two million families enrolled in various membership programs — with comprehensive exchange services and a variety of other exciting benefits that offer value and convenience at home and on the road. Interval also offers sales, marketing and operations-support services to its resort developer clients. Interval operates an unparalleled exchange network of quality resorts, with more than 3,200 properties in more than 80 nations.
Through the new credit card, Interval World Mastercard, Alliance Data will drive loyalty with a redefined, robust rewards program that benefits cardmembers through opportunities to earn points for bookings. Interval International will have access to Alliance Data’s innovative suite of capabilities, driving cardmember acquisition and allowing cardmembers to begin using their card to book travel immediately. Interval also will have the ability to leverage Alliance Data’s precision marketing and data analysis capabilities to provide its members offers that are tailored to their unique preferences.
“Alliance Data brings proven, industry-leading expertise and a unique partnership approach,” said Sharon Freed, senior vice president, consumer marketing, for Interval International. “We are thrilled to offer the exciting benefits of this program to our members, who look to Interval to make their vacation dreams a reality.”
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“It is a privilege to partner with Interval International, a well-known innovator in the vacation ownership market,” said Deb Decker, senior vice president and chief client officer of Alliance Data’s card services business. “We look forward to using our data-driven approach to marketing and loyalty to create added value for Interval members, while driving significant customer loyalty and brand sales.”