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data-driven marketing

Bolton Valley To Expand Influence And Enhance Customer Engagement With Ascent360

Ascent360, a leading data-driven marketing solution provider, announced Bolton Valley as its newest customer. The resort chose Ascent360 for its proven ability to drive new business and increase revenue for the resort industry. Bolton Valley is a unique all-seasons resort located just 30 minutes from downtown Burlington and Lake Champlain, high in the Green Mountains of Vermont within 5,000 acres of forest. It is home to an alpine village with a large and welcoming community of outdoor enthusiasts, families, and working…

Jellyfish Fuels Global Expansion With Two Latin America Acquisitions

Jellyfish, a digital partner to the world's leading brands, has acquired Latin American digital media companies, Reamp and San Pancho, further expanding its presence in the region. The acquisition of the data-driven marketing players, who serve as tech partners and advisors to clients, marks another significant milestone in Jellyfish's journey to become the first choice global partner for any brand's digital requirements. Jellyfish offers clients a globally consistent offering with localized capabilities across growing…

Alliance Data Launches Market-Leading Online Payment Features with Enhanced Digital Suite, Driving Customer Acquisition and Spend

Dynamic real-time offer messaging brings credit to the forefront of the customer shopping journey Secure application features let customers apply for credit without leaving a brand partner's website Fast, simple integration for brands to get up and running and capitalize on e-commerce growth Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, announced its Card Services business, a provider of market-leading private label, co-brand and commercial credit card…

Remarkety Introduces SMS Marketing Platform to Help Ecommerce Companies Enhance Their Multichannel Marketing Strategy and Improve ROI

Remarkety Inc., a leading provider of data-driven marketing automation solutions, introduced the Remarkety SMS Marketing platform, a new marketing solution that enables eCommerce companies to create and deliver personalized, hyper-targeted SMS messages that propel customers to action and improve ROI. Marketing Technology News: Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP Built upon the same advanced technology as the company’s best-in-class email marketing automation tools, the Remarkety SMS…

Adverity appoints Wes Nichols as Non-Executive Director

Former CEO and Co-Founder of MarketShare joins Adverity to further accelerate growth Adverity, a leading force in marketing data intelligence, announced the appointment of Wes Nichols as Non-Executive Director to bolster Adverity’s global growth trajectory and track record in the software industry. Nichols brings more than 20 years of experience as an entrepreneur, director and advisor, helping companies grow through innovative use of technology, data analytics and AI. An industry authority in predictive analytics,…

Angel Fire Resort Seeks To Boost Visitation With Ascent360

Leading customer database platform (CDP) provider Ascent360 announced a new customer today: Angel Fire Resort in northern New Mexico. The Resort plans to use the platform's targeted marketing capabilities to reach new and existing customers to drive year-round visitation. Starting as a small ski facility in 1966, Angel Fire has grown into an 18,450-acre, four-seasons resort for families, individuals and groups, located just 25 minutes from Taos in the Rocky Mountains. Beyond skiing, outdoor recreation includes…

iClick Interactive Presents Secrets of Adopting Data-Driven Marketing

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

Neustar Launches Fabrick to Improve Omnichannel Media and Measurement Effectiveness

Neustar Fabrick powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels Neustar, Inc., a global information services and technology company and leader in identity resolution,  announced the launch of Fabrick, a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and…

Adobe, IBM And Red Hat Announce Strategic Partnership To Advance CX Transformation

Initial Focus on Regulated Industries Using Hybrid Cloud Adobe and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty. As companies undergo their digital transformations and move core workloads to the cloud, the…

Xenon arc Appoints Scot R. Benson to Board of Directors

Experienced industry executive to help further accelerate growth Xenon arc, a leading data-driven marketing and sales organization, announced the appointment of Scot R. Benson to its Board of Directors. Most recently, Mr. Benson served as President and Chief Operating Officer and Board member at Element Solutions Inc. Marketing Technology News: Ribbon Call Trust Delivers Advanced Identity Assurance, Validates Phone Calls and Combats Robocalls Mr. Benson has spent over 20 years at ESI and 35 years in the chemical industry.…

Dun & Bradstreet Introduces Next Generation Account Based Marketing Platform

Empowers Marketers to Activate Always-On Omni Channel Campaigns, Driving 58% Higher Click Through Rates and 3 Times Greater Pipeline Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and…

Alliance Data Provides Card Services Performance Update For May 2020

Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, provided an update on its Card Services segment. In connection with the release of the Company's Master Trust Monthly Noteholder's Statement, the Company is releasing similar metrics for the overall total managed portfolio. The Master Trust data represents a subset of the Company's total managed portfolio, and the Company believes the information presented below provides a more complete view of the Card Services…

Alliance Data Stockholders Elect John C. Gerspach, Jr. And Rajesh Natarajan To Board Of Directors

Company announces election of new directors, appointment of new board chairman, and departure of three directors as part of ongoing board refreshment plan Alliance Data Systems Corporation, a leading global provider of data-driven marketing, loyalty and payment solutions, announced changes to its board of directors. These include the election of new board members John C. Gerspach, Jr. and Rajesh "Nat" Natarajan, as well as the appointment of long-standing director Roger H. Ballou as board chair. The changes were announced…

Mosaic Hires Heads of Sales, Marketing, Anticipating Market Recovery

Leadership team expands with two key hires Mosaic, a leading provider of affordable solar financing solutions for homeowners, announced today two new members of its executive team. John Grady has joined as vice president of sales and Carol Sewell as vice president of marketing. Each brings more than 20 years of experience leading and implementing sales and marketing strategies in the technology and finance sectors. Grady will oversee the company's national sales and account management teams. He will focus on revenue…

Springbot Launches Integration with Zapier to Help eCommerce Retailers Improve Marketing Efficiency and Automate Data Import

Merchants Able to Bring Valuable Subscriber Data from Thousands of Apps into Marketing Automation Platform Springbot, a leading data-driven marketing platform for eCommerce businesses, has announced a new integration with Zapier, enabling retailers to import data from thousands of applications into the Springbot platform. "In every marketing department today, there are numerous tools that are running independent of each other and collecting various data sets. It's the nature of martech and despite the rise of…

Alliance Data Provides Update On Current Impact of COVID-19

Schedules Conference Call for Tuesday, March 24 Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced a conference call will be held on Tuesday, March 24 at 4:00 PM to discuss the following update on the current impact of COVID-19. Ralph Andretta, president and chief executive officer of Alliance Data, commented, "Alliance Data has been closely monitoring the COVID-19 pandemic and its impact on our associates, our clients and our financial flexibility.…

Infogroup Moves Its Papillion, NE Data Operation and Tele-research Center to a Virtual Workplace over the Weekend

Company had prepped for remote work; closed all North American offices before government-mandated closures Having moved all of its teams, including its Papillion, NE-based data operations and compilation team, to a virtual workplace over the weekend, Infogroup continues to serve its clients fully, the company announced. Committed to the well-being of its employees and to providing uninterrupted service to its clients and partners, Infogroup had been preparing for two weeks for the potential closure of its North America…

#Relater 2020: MarTech Interview with Jeff Titterton, CMO at Zendesk

“The biggest challenge for any CMO today is that our role has fundamentally changed and evolved. We're no longer brand storytellers devoted solely to Outbound Marketing. We’re now stewards of the entire customer experience from awareness and acquisition to engagement and retention.” From majoring in English to leading some of the most prolific Marketing and Sales teams in the Subscription economy, could you walk us through your journey to becoming Zendesk CMO? I started my career as a Writer and Editor working in…

Beyond the Data Label: The Next Phase of Data Assessment

Data-driven Marketing is based on the idea that data provides marketers with a much clearer understanding of their consumer segments and thus, more efficient advertising when reaching these segments. While this remains the central concept, difficulties abound, including the fact that data sellers aren’t always aligned with marketer goals, and marketers aren’t always sure about what they’re buying. This past summer, the IAB Tech Lab launched a much-needed transparency initiative in the form of its Data Transparency…

Infogroup Data: 300% More Women Have Leadership Jobs Than 10 Years Ago

A recent analysis revealed 2.9 million U.S. women hold leadership roles in the workplace Women hold 300% more leadership jobs than they did 10 years ago, according to a recent Infogroup database research team analysis. For International Women's Day (IWD) on March 8, Infogroup, a leading-provider of data and data-driven marketing solutions, examined historical records from 2010 to 2020 of women who held leadership roles from entry-level management to top executives. IWD is celebrated yearly in March to promote women's…