With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived …
Data Remains Critical Barrier to B2B Customer Experience According to Annual Dun & Bradstreet Report
One in three marketers cites activating data as biggest hurdle Dun & Bradstreet released its fifth annual Data-Driven Marketing and …
Publicis Groupe Finalizes the Acquisition of Epsilon
With the acquisition of Epsilon, Publicis Groupe is completing its transformation to become the industry leader in delivering personalized experiences …
Alliance Data To Drive Customer Loyalty And Brand Sales Through New Branded Credit Card Program For Interval International
Alliance Data’s card services business selected to provide credit card and loyalty marketing services for Interval International, a prominent worldwide …
TechBytes with Mykolas Rambus, General Manager at Equifax
Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax …
Data-Driven Marketing in a Privacy-First World
People are more aware than ever of how their data is being used, and in recent memory, there’s been a …
The Future of B2B Data-Driven Sales and Marketing With the Launch of Selling Simplified’s Visionayr Platform
Selling Simplified Group Inc. (SSG) is poised to unveil its Software-as-a-Service (SaaS) offering, Visionayr, at SiriusDecisions Summit in Austin, Texas, next week to …
Alliance Data Announces Share Exchange with ValueAct
ValueAct Maintains Investment Position While Reducing Voting Power Alliance Data Systems Corporation, a leading global provider of data-driven marketing and …
Leading CMOs Gain $4 for Every Dollar Invested in Marketing Measurement
2019 Study Commissioned by Equifax Finds Companies with Highest Measurement Maturity Generate More Than $73 Million in Additional Annual Revenue, …
Principle Co., Ltd Announces Strategic Partnership with ADK (Bain Capital Group), To Market Data-Driven Marketing Solutions
ADK and Principle Co., Ltd (Principle) have announced a business partnership to advance the development and delivery of Data-Driven Marketing …
TechBytes with Brenda Tuohig, VP, Partner Strategy and Agencies, Oracle Data Cloud
Brenda Tuohig VP, Partner Strategy and Agencies, Oracle Data Cloud The Data-as-a-Service (DaaS) landscape is evolving at a phenomenal rate. …
Alliance Data Announces CFO Succession Timeline
Alliance Data Systems Corporation , a leading global provider of data-driven marketing and loyalty solutions, announced that Charles Horn, its …
Interview with Josh Mueller, Global Head of Marketing, Dun & Bradstreet
"Creativity and breakthrough ideas are as important as ever, but those that also effectively leverage data inspired decision-making simply perform …
Interview with Nick Worth, CMO, Selligent Marketing Cloud
"Consumers measure the efficacy of brand communications against the best experiences they have regardless of sector." Tell us about your …
TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa
Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today …
Interview with Todd Owens, CEO, Azuqua
"Marketers have at their disposal an increasing set of tools and technologies that will help to crunch the numbers, but …
Industry Influencers To Speak at DMCNY Program in NYC
Myths and Realities Culled from Early-, Mid- and Late-Stage Digital Transformation Cases in Marketing to Be Shared “Digital transformation” – …
MarTech West 2018 – Insights, Intelligence and Instincts
A few weeks back I was fortunate enough to attend MarTech West in San Jose, California. MarTech is a tech …
Cogint Inc Announces Corporate Name Change to Fluent Inc
Cogint Inc, a leading data-driven marketing services firm uniquely built on a pay-for-performance model, today announced it will change its …
HGS Acquires Majority Stake in Element Solutions
Adds Digital Transformational Capabilities in the Buy-Side Segment to HGS’ Digital Services Business Hinduja Global Solutions Limited (HGS), announced that …