data-driven marketing

Innovative model integrates solo direct mail campaigns and digital technology Data-driven marketing has never been more important to business owners. Today, Media Executive Gary Pizzati has launched We Mail America.com, which is already making a mark on the advertising and media industry. We Mail America.com is reinventing the traditional direct mail model by coupling it with a full suite of digital marketing services that works precisely and in conjunction with each mail deployment. This comprehensive view of advertising…

- Two-year contribution to Ruling Our eXperiences (ROX) will fund The Girls' IndexTM 2022, the only large-scale research initiative of its kind focused on key issues impacting girls - Application now open for schools nationwide to participate; schools will receive custom data reports and research-based recommendations aimed at bolstering confidence, independence in girls - Coinciding with International Women's Day's 2021 theme #ChooseToChallenge, contribution underscores ROX' mission to support the educational advancement…

Combining accurate vehicle appraisals with omni-channel messaging and digital retailing platforms creates end-to-end purchasing solution for auto dealerships Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announced that they have partnered with Gubagoo. Gubagoo, the leading provider of conversational commerce solutions for automotive dealerships and OEMs, will integrate Affinitiv’s Trade-In Valet Express product offering into its digital retailing platform.…

Hi, please tell us how you manage to stay on top of your Martech and Adtech business in 2020? 2021 will be vital for NoA’s global acquisitions and expansion, following a sharp increase in martech revenue.  Growth for NoA in 2021 will be both organic and inorganic as we eye up further expansion through global acquisitions. At present, around 40% of NoA’s work is with global brands outside of Scandinavia and this is growing fast. This year, unlike many of our competitors across the advertising industry, we maintained…

IWCO Direct, a leading provider of data-driven direct marketing solutions, announced that Mike Parker has joined the company as Chief Marketing & Solutions Officer. "Mike Parker is a recognized thought leader and has been an innovator in omnichannel marketing for more than 20 years. His extensive skills and experience make him an exceptional choice to lead the growth and expansion of our business at this time," said John Ashe, CEO of IWCO Direct. "We are excited to share Mike's creativity and vision as we continue to…

Ascent360 announced Mt. Shasta Ski Park has chosen the data-driven Ascent360 marketing platform to help strengthen relationships with local skiers, mountain bikers, and outdoor enthusiasts. Mt. Shasta Ski Park selected Ascent360 for its proven ability to easily and cost-effectively personalize messages and measure marketing efforts. Located at the tip of northern California, Mt. Shasta Ski Park provides a family-oriented recreational destination throughout winter and summer. In the winter, three lifts carry alpine skiers…

The companies’ combined solution enables dealerships to leverage their existing XRM investment and achieve 100% lead coverage to drive revenue without increasing headcount Conversica, Inc., the leader in Intelligent Virtual Assistants (IVAs) helping organizations attract, acquire and grow customers at scale, announced a reseller agreement with Affinitiv, a leading provider of data-driven marketing and software solutions to the automotive market. Through this agreement, Affinitiv is tightly integrating Conversica Intelligent…

Alliance Data successfully closes transaction; underscores commitment to investing in digital offerings including installment and buy now, pay later products Company welcomes approximately 200 Bread employees and its more than 400 existing clients Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, announced it has completed the acquisition of Lon Inc., a technology-driven digital payments company operating under the trademark Bread, offering an omnichannel…

AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of NextGen Behavioral Targeting, an advertising solution that enables marketers to serve digital display ads to consumers based on their online search behavior. The product harnesses the power of a pay-per-click (PPC) campaign in a dynamic display advertising environment. AccuData can further refine target audiences based on demographic and geographic overlays that ensure ads are served only to consumers that meet…

TicketIQ announced that it has launched FanIQ, a data-driven marketing platform built specifically for live event promoters to manage ticket selling and membership acquisition. FanIQ expands on TicketIQ’s b2b marketing experience by allowing ticket sellers to create unified customer profiles for coordinated marketing across Facebook, Instagram, Amazon Advertising, YouTube, Google Display Network, Twitter, and Snap. LinkedIn and TikTok activations are planned for 2021. Marketing Technology News: Ethiopian Airlines Taps AI’s…

Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, announced it has signed a definitive agreement to acquire Bread, a technology-driven digital payments company offering an omnichannel solution for retailers and platform capabilities to bank partners. The transaction is valued at estimated consideration of $450 million, of which approximately $100 million is Alliance Data common stock. Subject to regulatory approval and customary closing conditions, the transaction…

Ascent360, a leading data-driven marketing solution provider, announced Bolton Valley as its newest customer. The resort chose Ascent360 for its proven ability to drive new business and increase revenue for the resort industry. Bolton Valley is a unique all-seasons resort located just 30 minutes from downtown Burlington and Lake Champlain, high in the Green Mountains of Vermont within 5,000 acres of forest. It is home to an alpine village with a large and welcoming community of outdoor enthusiasts, families, and working…

Jellyfish, a digital partner to the world's leading brands, has acquired Latin American digital media companies, Reamp and San Pancho, further expanding its presence in the region. The acquisition of the data-driven marketing players, who serve as tech partners and advisors to clients, marks another significant milestone in Jellyfish's journey to become the first choice global partner for any brand's digital requirements. Jellyfish offers clients a globally consistent offering with localized capabilities across growing…

Dynamic real-time offer messaging brings credit to the forefront of the customer shopping journey Secure application features let customers apply for credit without leaving a brand partner's website Fast, simple integration for brands to get up and running and capitalize on e-commerce growth Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, announced its Card Services business, a provider of market-leading private label, co-brand and commercial credit card…

Remarkety Inc., a leading provider of data-driven marketing automation solutions, introduced the Remarkety SMS Marketing platform, a new marketing solution that enables eCommerce companies to create and deliver personalized, hyper-targeted SMS messages that propel customers to action and improve ROI. Marketing Technology News: Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP Built upon the same advanced technology as the company’s best-in-class email marketing automation tools, the Remarkety SMS…

Former CEO and Co-Founder of MarketShare joins Adverity to further accelerate growth Adverity, a leading force in marketing data intelligence, announced the appointment of Wes Nichols as Non-Executive Director to bolster Adverity’s global growth trajectory and track record in the software industry. Nichols brings more than 20 years of experience as an entrepreneur, director and advisor, helping companies grow through innovative use of technology, data analytics and AI. An industry authority in predictive analytics,…

Leading customer database platform (CDP) provider Ascent360 announced a new customer today: Angel Fire Resort in northern New Mexico. The Resort plans to use the platform's targeted marketing capabilities to reach new and existing customers to drive year-round visitation. Starting as a small ski facility in 1966, Angel Fire has grown into an 18,450-acre, four-seasons resort for families, individuals and groups, located just 25 minutes from Taos in the Rocky Mountains. Beyond skiing, outdoor recreation includes…

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

Neustar Fabrick powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels Neustar, Inc., a global information services and technology company and leader in identity resolution,  announced the launch of Fabrick, a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and…

Initial Focus on Regulated Industries Using Hybrid Cloud Adobe and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty. As companies undergo their digital transformations and move core workloads to the cloud, the…