data-driven marketing

Hypertail PMP eliminates waste and adds greater efficiency by targeting advertisers' most passionate audiences on "long-tail" sites Fyllo, the leading platform providing data-driven marketing and regulatory solutions, today announced the…
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Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. (“SendCloud”) has entered into a strategic partnership…
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2022 winners include Hilton, Prudential, PepsiCo, and Sanofi for best-in-class marketing analytics Neustar, a TransUnion company, announced the winners of the ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla.…
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Built specifically for ecommerce, Verfacto supports all major platforms, such as Shopify, WooCommerce, Magento, PrestaShop, and OpenCart online stores by giving you access to a real-time customer profiler that is designed to improve your…
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Fyllo’s Infused Audience segments are now available across Audigent’s suite of next-generation private marketplaces Audigent, the leading data identity, curation, and activation platform, and Fyllo, the leading platform providing…
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Hevo Data enables joint customers to build end-to-end solutions on Snowflake's Data Cloud that accelerate data-driven decision making. Hevo Data, the intuitive data pipeline platform, announced that it has been recognized as an Integration…
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Aurora Mobile Limited , a leading provider of customer engagement and marketing technology services in China, announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. (“SendCloud”) has entered into a strategic partnership with…
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Woolfrey to Lead Expansion Efforts in Asia and Australia Fyllo, the leading platform providing data-driven marketing and regulatory solutions to drive new growth, today announced the appointment of Robert Woolfrey as Managing Director,…
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Data-and Technology-Driven Marketing Industry Poised to Benefit from Strong Secular Tailwinds Crestview Partners ("Crestview"), a leading private equity firm, today announced that it has completed a majority investment in OneMagnify (the…
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TVDataNow New CTV Attribution Solution Bridges Gap from Advertising Spend to Conversions For Fast Growing $21.2B CTV Market TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced a new CTV-focused…
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The collaboration enables CPG brands to unlock growth using the scale and precision of NCS consumer purchase data enhanced with Fyllo's cannabis and CBD audience data Fyllo, the compliance-first platform providing data-driven marketing…
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Affinitiv, a leading provider of data-driven marketing and software solutions to the automotive market, announces its solutions have been added to the MiDIGITALSOLUTIONS certified dealer digital program created and managed by…
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Acquisition Will Strengthen Fyllo's Data and Targeting Capabilities, Support Company's International Expansion Fyllo, the compliance-first platform providing data-driven marketing and regulatory solutions for high-growth industries, today…
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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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Former Wiland executive joins to strengthen the company's commitment to actionable data for nonprofits by overseeing its Apogee cooperative database Data Axle, the leading provider of data, data-driven marketing, and real-time…
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Digital marketing is an industry that has exploded in popularity and importance over recent years. Between 2015 and 2020, the industry saw an average growth rate of 69%, totaling a market cap of $260 billion in this latter year.…
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Expertise in Data and Omnichannel Marketing will Extend Reach and Adoption of Apogee and Marketing Services Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today announced that it has…
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Leading CTV platform selects Data Axle for addressable segments leveraging lifestyle and career attributes Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today announced that it is…
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Paving the way for dealer groups to effectively analyze data and optimize dealership goals Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launches its new all-in-one management…
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Cloud-based, omnichannel campaign management solution combines data, predictive analytics, strategy, and campaign services to unlock maximum donor value Data Axle, a leading provider of data, data-driven marketing and real-time…
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