data-driven marketing

Experienced industry executive to help further accelerate growth Xenon arc, a leading data-driven marketing and sales organization, announced the appointment of Scot R. Benson to its Board of Directors. Most recently, Mr. Benson served as President and Chief Operating Officer and Board member at Element Solutions Inc. Marketing Technology News: Ribbon Call Trust Delivers Advanced Identity Assurance, Validates Phone Calls and Combats Robocalls Mr. Benson has spent over 20 years at ESI and 35 years in the chemical industry.…

Empowers Marketers to Activate Always-On Omni Channel Campaigns, Driving 58% Higher Click Through Rates and 3 Times Greater Pipeline Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and…

Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, provided an update on its Card Services segment. In connection with the release of the Company's Master Trust Monthly Noteholder's Statement, the Company is releasing similar metrics for the overall total managed portfolio. The Master Trust data represents a subset of the Company's total managed portfolio, and the Company believes the information presented below provides a more complete view of the Card Services…

Company announces election of new directors, appointment of new board chairman, and departure of three directors as part of ongoing board refreshment plan Alliance Data Systems Corporation, a leading global provider of data-driven marketing, loyalty and payment solutions, announced changes to its board of directors. These include the election of new board members John C. Gerspach, Jr. and Rajesh "Nat" Natarajan, as well as the appointment of long-standing director Roger H. Ballou as board chair. The changes were announced…

Leadership team expands with two key hires Mosaic, a leading provider of affordable solar financing solutions for homeowners, announced today two new members of its executive team. John Grady has joined as vice president of sales and Carol Sewell as vice president of marketing. Each brings more than 20 years of experience leading and implementing sales and marketing strategies in the technology and finance sectors. Grady will oversee the company's national sales and account management teams. He will focus on revenue…

Merchants Able to Bring Valuable Subscriber Data from Thousands of Apps into Marketing Automation Platform Springbot, a leading data-driven marketing platform for eCommerce businesses, has announced a new integration with Zapier, enabling retailers to import data from thousands of applications into the Springbot platform. "In every marketing department today, there are numerous tools that are running independent of each other and collecting various data sets. It's the nature of martech and despite the rise of…

Schedules Conference Call for Tuesday, March 24 Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced a conference call will be held on Tuesday, March 24 at 4:00 PM to discuss the following update on the current impact of COVID-19. Ralph Andretta, president and chief executive officer of Alliance Data, commented, "Alliance Data has been closely monitoring the COVID-19 pandemic and its impact on our associates, our clients and our financial flexibility.…

Company had prepped for remote work; closed all North American offices before government-mandated closures Having moved all of its teams, including its Papillion, NE-based data operations and compilation team, to a virtual workplace over the weekend, Infogroup continues to serve its clients fully, the company announced. Committed to the well-being of its employees and to providing uninterrupted service to its clients and partners, Infogroup had been preparing for two weeks for the potential closure of its North America…

“The biggest challenge for any CMO today is that our role has fundamentally changed and evolved. We're no longer brand storytellers devoted solely to Outbound Marketing. We’re now stewards of the entire customer experience from awareness and acquisition to engagement and retention.” From majoring in English to leading some of the most prolific Marketing and Sales teams in the Subscription economy, could you walk us through your journey to becoming Zendesk CMO? I started my career as a Writer and Editor working in…

Data-driven Marketing is based on the idea that data provides marketers with a much clearer understanding of their consumer segments and thus, more efficient advertising when reaching these segments. While this remains the central concept, difficulties abound, including the fact that data sellers aren’t always aligned with marketer goals, and marketers aren’t always sure about what they’re buying. This past summer, the IAB Tech Lab launched a much-needed transparency initiative in the form of its Data Transparency…

A recent analysis revealed 2.9 million U.S. women hold leadership roles in the workplace Women hold 300% more leadership jobs than they did 10 years ago, according to a recent Infogroup database research team analysis. For International Women's Day (IWD) on March 8, Infogroup, a leading-provider of data and data-driven marketing solutions, examined historical records from 2010 to 2020 of women who held leadership roles from entry-level management to top executives. IWD is celebrated yearly in March to promote women's…

Every day there are hundreds of chances to engage with customers digitally. But research into data-driven marketing maturity by Boston Consulting Group (BCG) and Google finds only two percent of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey. We are now at a tipping point where data can drive strategy and creative. Where we can use data to better understand what we say, how we say it and to whom we say it to. Understanding the relationship of…

Andretta will lead Alliance Data and joins the Company's Board of Directors; Initial 100 Days Focused on Listening, Assessing Full Enterprise Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced that veteran global financial executive Ralph Andretta has begun his tenure as Alliance Data President and Chief Executive Officer.  Mr. Andretta was appointed president and CEO in November 2019, with an effective date of February 3, 2020.  Andretta succeeds Charles…

Third acquisition of 2020 focuses on strategic vertical growth in the media, entertainment, and retail segments Dentsu Aegis Network has acquired Media Storm, one of the largest independent data-driven audience planning and targeting agencies from founders Craig Woerz and Tim Williams, as well as private equity firm TZP Group. The company will provide Merkle, a leading technology-enabled, data-driven performance marketing agency, with expanded capabilities across key verticals. Media Storm has deep roots in the media and…

Transformation veteran will restructure and unify company's data strategy and products Infogroup, a leading provider of data and data-driven marketing solutions, announced the hire of Rohan Chandran as chief product officer — a new role designed to lead the company's transformation initiatives in 2020 and beyond. In this role, Chandran will unify the company's strategy for its industry-leading proprietary data, with Infogroup's state-of-the-art technology applications. Infogroup makes more than 24 million verification…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Amazon, TechTarget, Inc., ezbob, NWN and Xenon arc. Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had…

Harnesses Power of Magento Commerce for xa-Direct Model Xenon arc, a leading data-driven marketing and sales organization, announced the launch of its enhanced B2B ecommerce offering powered by Magento Commerce. The new offering is an expansion of the company’s disruptive business model, xa-Direct, to further improve and simplify the service experience for small business buyers of product in the materials industry. “Go-to-market strategies must appreciate the unique needs of these often-underserved customers” Tweet…

Recognition Reflects Company’s Pioneering Role in Revenue Operations as “Game Changing” New Go-To-Market Paradigm for Accelerating Growth in B2B LeanData, the leading provider of Revenue Operations solutions, announced it was named one of the top two finalists for Marketing Tech Company of the Year in the category of Data Platform & Analytics in the 2020 DMN Awards. The company was shortlisted for the top spot this year in recognition of its role as a frontrunner in the emerging Revenue Operations market.…

Alliance Data's tech-forward approach, including best-in-class digital capabilities, will enhance cardmember acquisition and inspire digital brand engagement Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its card services business, a premier provider of branded private label, co-brand and commercial card programs, has signed a multi-year agreement with Sony Rewards, a division of Sony, to provide turnkey co-brand credit card services for the Sony and…

Attributes revenue growth to steady demand among SMB merchants for a multichannel marketing solution that allows them to grow their business Springbot, a data-driven marketing platform for eCommerce retailers, announced it ranked No. 193 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Springbot's revenues grew 573% over the three year period used to define the Deloitte Technology…