data-driven marketing

Merchants Able to Bring Valuable Subscriber Data from Thousands of Apps into Marketing Automation Platform Springbot, a leading data-driven marketing platform for eCommerce businesses, has announced a new integration with Zapier, enabling retailers to import data from thousands of applications into the Springbot platform. "In every marketing department today, there are numerous tools that are running independent of each other and collecting various data sets. It's the nature of martech and despite the rise of…

Schedules Conference Call for Tuesday, March 24 Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced a conference call will be held on Tuesday, March 24 at 4:00 PM to discuss the following update on the current impact of COVID-19. Ralph Andretta, president and chief executive officer of Alliance Data, commented, "Alliance Data has been closely monitoring the COVID-19 pandemic and its impact on our associates, our clients and our financial flexibility.…

Company had prepped for remote work; closed all North American offices before government-mandated closures Having moved all of its teams, including its Papillion, NE-based data operations and compilation team, to a virtual workplace over the weekend, Infogroup continues to serve its clients fully, the company announced. Committed to the well-being of its employees and to providing uninterrupted service to its clients and partners, Infogroup had been preparing for two weeks for the potential closure of its North America…

“The biggest challenge for any CMO today is that our role has fundamentally changed and evolved. We're no longer brand storytellers devoted solely to Outbound Marketing. We’re now stewards of the entire customer experience from awareness and acquisition to engagement and retention.” From majoring in English to leading some of the most prolific Marketing and Sales teams in the Subscription economy, could you walk us through your journey to becoming Zendesk CMO? I started my career as a Writer and Editor working in…

Data-driven Marketing is based on the idea that data provides marketers with a much clearer understanding of their consumer segments and thus, more efficient advertising when reaching these segments. While this remains the central concept, difficulties abound, including the fact that data sellers aren’t always aligned with marketer goals, and marketers aren’t always sure about what they’re buying. This past summer, the IAB Tech Lab launched a much-needed transparency initiative in the form of its Data Transparency…

A recent analysis revealed 2.9 million U.S. women hold leadership roles in the workplace Women hold 300% more leadership jobs than they did 10 years ago, according to a recent Infogroup database research team analysis. For International Women's Day (IWD) on March 8, Infogroup, a leading-provider of data and data-driven marketing solutions, examined historical records from 2010 to 2020 of women who held leadership roles from entry-level management to top executives. IWD is celebrated yearly in March to promote women's…

Every day there are hundreds of chances to engage with customers digitally. But research into data-driven marketing maturity by Boston Consulting Group (BCG) and Google finds only two percent of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey. We are now at a tipping point where data can drive strategy and creative. Where we can use data to better understand what we say, how we say it and to whom we say it to. Understanding the relationship of…

Andretta will lead Alliance Data and joins the Company's Board of Directors; Initial 100 Days Focused on Listening, Assessing Full Enterprise Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced that veteran global financial executive Ralph Andretta has begun his tenure as Alliance Data President and Chief Executive Officer.  Mr. Andretta was appointed president and CEO in November 2019, with an effective date of February 3, 2020.  Andretta succeeds Charles…

Third acquisition of 2020 focuses on strategic vertical growth in the media, entertainment, and retail segments Dentsu Aegis Network has acquired Media Storm, one of the largest independent data-driven audience planning and targeting agencies from founders Craig Woerz and Tim Williams, as well as private equity firm TZP Group. The company will provide Merkle, a leading technology-enabled, data-driven performance marketing agency, with expanded capabilities across key verticals. Media Storm has deep roots in the media and…

Transformation veteran will restructure and unify company's data strategy and products Infogroup, a leading provider of data and data-driven marketing solutions, announced the hire of Rohan Chandran as chief product officer — a new role designed to lead the company's transformation initiatives in 2020 and beyond. In this role, Chandran will unify the company's strategy for its industry-leading proprietary data, with Infogroup's state-of-the-art technology applications. Infogroup makes more than 24 million verification…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Amazon, TechTarget, Inc., ezbob, NWN and Xenon arc. Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had…

Harnesses Power of Magento Commerce for xa-Direct Model Xenon arc, a leading data-driven marketing and sales organization, announced the launch of its enhanced B2B ecommerce offering powered by Magento Commerce. The new offering is an expansion of the company’s disruptive business model, xa-Direct, to further improve and simplify the service experience for small business buyers of product in the materials industry. “Go-to-market strategies must appreciate the unique needs of these often-underserved customers” Tweet…

Recognition Reflects Company’s Pioneering Role in Revenue Operations as “Game Changing” New Go-To-Market Paradigm for Accelerating Growth in B2B LeanData, the leading provider of Revenue Operations solutions, announced it was named one of the top two finalists for Marketing Tech Company of the Year in the category of Data Platform & Analytics in the 2020 DMN Awards. The company was shortlisted for the top spot this year in recognition of its role as a frontrunner in the emerging Revenue Operations market.…

Alliance Data's tech-forward approach, including best-in-class digital capabilities, will enhance cardmember acquisition and inspire digital brand engagement Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its card services business, a premier provider of branded private label, co-brand and commercial card programs, has signed a multi-year agreement with Sony Rewards, a division of Sony, to provide turnkey co-brand credit card services for the Sony and…

Attributes revenue growth to steady demand among SMB merchants for a multichannel marketing solution that allows them to grow their business Springbot, a data-driven marketing platform for eCommerce retailers, announced it ranked No. 193 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Springbot's revenues grew 573% over the three year period used to define the Deloitte Technology…

With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Yet, too often do marketers instead rely on data as a short-cut, for example by using it to glean insights from A/B testing tools that ‘optimize’ content by generating thousands of variants of a particular asset before pitting them against…

One in three marketers cites activating data as biggest hurdle Dun & Bradstreet released its fifth annual Data-Driven Marketing and Advertising Outlook, which shows a strong focus on customer experience (CX) and personalized marketing approaches, as B2B businesses try to keep pace with B2C practices. The study confirms that, though B2B Marketers overwhelmingly think they should be as focused on the customer experience as their B2C counterparts (88%), a quarter of respondents feel they are still lagging behind their…

With the acquisition of Epsilon, Publicis Groupe is completing its transformation to become the industry leader in delivering personalized experiences at scale Publicis Groupe (Paris:PUB) (Euronext Paris: FR0000130577, CAC 40) announced the completion of the acquisition of data-driven marketing company, Epsilon, from Alliance Data Systems Corporation, at a net value of 3.95 billion dollars after tax step- up, implying an 8.2 times Adjusted EBITDA multiple. Based on pro-forma 2018 numbers, the transaction is 12.5%…

Alliance Data's card services business selected to provide credit card and loyalty marketing services for Interval International, a prominent worldwide provider of vacation services Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new multiyear agreement to provide co-brand credit card services for Interval…

Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax is data-driven marketing, which is a combination of capabilities that Equifax has had for many years. One capability is our credit marketing services business. Let's say you receive a credit card, home or auto financing offer in the mail or by email. You would know that as credit marketing. We also acquired a business in 2009 called IXI, which operates the IXI Network, a wealth data exchange of anonymized…