data-driven marketing

Customer growth, platform innovations and new partnerships propel market momentum in record-setting year Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, announced today that 2021 resulted in…
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Institution of the New Role Reinforces Company Commitment to Growth and Customer Success Crestwood, the nation’s fastest-growing cloud ERP provider, has named Stephanie McColly as its new Chief Marketing and Integration Officer.…
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Seasoned Performance Marketing Executive Brings Decades of Experience to Drive Growth and Increase Customer Loyalty Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today announced that…
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It is widely accepted amongst marketers that making decisions backed by data can help improve marketing performance. But how are marketers updating their data-driven strategies to navigate a changing landscape?  What better way to answer…
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Research Reveals More Than 68% of Marketing Executives Rate Their Brand’s Email Campaigns as “Adequate” or “Not Effective” Simon Data, a leading data-driven marketing platform, today announced the publication of “Email Marketing: Tapping…
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GoodFirms, the leading research and review platform, recently revealed its latest survey on the Data-Driven Marketing: Metrics, Important Elements & Trends. This research study from GoodFirms yields actionable insights into the current…
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Rebrand comes on the heels of more than 40% YoY growth for the company’s well-established strategic agency services Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today announced the…
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Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, appoints Robin Pederson as a member of the Board of Directors and Mike Trevino as the new President and Chief Technology Officer for…
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Expansion brings deep data-driven strategy and creative capabilities to drive nearly 20% growth for the company’s fast-growing charitable business segment Data Axle, the leading provider of data, data-driven marketing and real-time…
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- Net income of $224 million, or $4.47 per diluted share - Third quarter credit sales up 20%, supporting expectations for continued receivables growth - Strategic transformation continues as spinoff of LoyaltyOne® segment as Loyalty…
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- Leading fintechs collaborate to provide Sezzle merchants with a comprehensive suite of payment products - Bread continues to grow reach of installment loan offering with Sezzle's more than 40,000 merchants Alliance Data Systems…
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Alliance Data Systems Corporation , a leading provider of data-driven marketing, loyalty and payment solutions, announced that its Board of Directors has approved the separation of Alliance Data's LoyaltyOne segment, consisting of its…
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Leaders from Habitat for Humanity, UNICEF USA, American Heart, Make-A-Wish and Social Solutions to help chart future-focused roadmap for nonprofit clients  Data Axle, the leading provider of data, data-driven marketing and real-time…
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Affinitiv, the leading provider of data-driven marketing and software solutions for the automotive market, is pleased to announce that Adam Meier has been appointed President and Chief Executive Officer of the company. Meier will guide the…
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- Net income of $273 million, or $5.47 per diluted share - Strong credit management and more favorable economic outlook drove a net reserve release of $208 million - Credit sales returned to pre-pandemic levels as we exited the quarter -…
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In new role, industry veteran will further advance the company's leadership in data-driven fundraising solutions Wiland, Inc., a leading provider of data-driven marketing and fundraising solutions, announced that Dan Wells has been…
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Adstra data and identity feed Allant Group’s robust modeling and omnichannel delivery capabilities, breaking the mid-market barriers to growth. Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce…
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Alliance Data Systems Corporation , a leading provider of data-driven marketing, loyalty and payment solutions, announced its Bread division, a leading payments technology company that enables seamless checkout experiences for merchants…
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Innovative model integrates solo direct mail campaigns and digital technology Data-driven marketing has never been more important to business owners. Today, Media Executive Gary Pizzati has launched We Mail America.com, which is already…
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- Two-year contribution to Ruling Our eXperiences (ROX) will fund The Girls' IndexTM 2022, the only large-scale research initiative of its kind focused on key issues impacting girls - Application now open for schools nationwide to…
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