Browsing Tag

customer loyalty

SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment

SAP SE announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organizations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October 14–15. As customer experience becomes an increasingly important differentiator of brands around the globe, many are turning to CDPs to help power unique, personalized experiences for a…

Grupo Éxito Launches Éxito Media with dunnhumby to Deliver More Value to Customers

Powered by dunnhumby data science, Éxito Media empowers brands and advertisers to plan, activate and measure on- and offline media campaigns based on the purchase habits of the largest audience of shoppers in Colombia Grupo Éxito, a leading retailer in South America, announced the launch and immediate availability of Éxito Media powered by dunnhumby data science, offering brands and advertisers a unique combination of multi-channel media, based on data and insights from the Grupo Éxito ecosystem. The retail media platform…

Make Offer Management a Core Part of Your Retail Strategies

As long as offer campaigns have been around, industry experts have listed off their coupon fears: decreased margins, brand damage, and discount fraud. Those are the concerns for any business, but those fears are not unique to offers and coupons – they're data and security issues. An exclusive offer campaign is not what strikes fear in retail experts – what they truly fear is a poorly implemented campaign. Until recently, retailers didn't have a way to safeguard against the many variables and potential errors. In other…

Qiigo and Listen360 Announce Merger

Qiigo and Listen360 announced that they will merge their business operations in an effort to help their customers accelerate growth through digital marketing and customer loyalty solutions. By combining business operations, Qiigo and Listen360 will service more than 40,000 businesses worldwide and enhance their position as leaders in marketing and retention for franchise and multi-unit businesses. Marketing Technology News: Yubo, the Leading Social Space for Gen Z, Opens New London HQ With more than 25 combined years…

CLA Launches New Shopify App That Stirs Customer Excitement with Instantly-Redeemable Loyalty Rewards

Customer Loyalty Accelerator (CLA) proudly announces the launch of a powerful new app for Shopify merchants that quickly increases revenues– while also building customer value – without the costly downsides that come with price discounting. Customer Loyalty Accelerator is a groundbreaking "instantly-redeemable rewards" loyalty app now available on the Shopify App Store. CLA seamlessly integrates with Shopify E-Commerce, Shopify POS, and legacy loyalty programs. Some CLA merchants have seen sales to returning customers…

dunnhumby Reduces Time to Action for Data Scientists via New Tool on Microsoft Azure

dunnhumby, the global leader in customer data science, has launched its new web-based application on Microsoft Azure, enabling data scientists to deliver customer insights faster, driving profitability and customer loyalty. dunnhumby Model Lab automates many of the repetitive, time-consuming tasks for data scientists, allowing them to focus instead on the modeling that delivers the greatest value. The application uses machine-learning technology, hosted in Azure to achieve high performance, reduce run time, and allow data…

How Digital Channels Can Help Brands Stock up on Customer Loyalty and Prepare for a Rebound

Consumers, businesses, and marketers are in uncharted territory. The coronavirus crisis has significantly changed the way people work, shop and live, and both brands and consumers are figuring out how to navigate the new normal. For example, shoppers are spending less and browsing more. But, as they move to online channels, they’re also consuming more digital content as they look for productive and entertaining ways to spend their time. The brands that respond to these changing purchasing patterns with new strategies will…

Punchh Expands C-Suite with Key Executive Hires

Punchh, the leading AI-driven customer loyalty and engagement platform for restaurant, retail, and convenience store brands, announced the appointment of three industry veterans, to the roles of Chief Product and Technology Officer, Chief Revenue Officer, and Chief Financial Officer. The new executive leaders will be playing a critical role as the company continues to see accelerated demand for its offerings. Marketing Technology News: Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy…

Gartner Reveals Two Actions Customer Service Leaders Must Prioritize To Increase Customer Loyalty And Mitigate Disloyalty

New Research Shows How Customer Service Can Now Drive Both Customer Loyalty and Retention In today’s uncertain and volatile environment, customer service must play a larger role in driving both customer retention and also growing customer loyalty, according to Gartner, Inc. However, most customer service organizations attempt to do so by leaning heavily on initiatives to improve service experience quality. Gartner research reveals this long-held belief is wrong, as a good service experience is not enough to make customers…

MarTech Interview with Rohan Thambrahalli, Founder & President at Upstartworks

"We’re a big RPA house and we use it effectively in many areas of our business. We have built AI Models that can predict the impact on sales if customer reviews increase by 25% or if traffic increases by 60%." Hi Rohan, tell us about the major milestones in your career as a Tech leader? My focus was never purely technology as I have always believed that human problems must have human solutions. Technology allows us to implement those solutions at scale cost effectively.  This simple idea has been my guiding…

Digital Customer Engagement & Loyalty with Cellcard Cambodia Demonstrates Evolving Systems’ Expanded Presence in South East Asia

Mobile operator Cellcard Cambodia launches app-based, ‘experiential’, rewards-driven program Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, is proud to announce the deployment of its technology to deliver the new loyalty program, Cellcard Club. With 4 million customers, and currently rolling-out 5G services, Cellcard Cambodia has utilized the Evolving Systems platform to achieve a program that recognizes true loyalty – tenure and value combined – while also engaging customers…

Alliance Data Provides Card Services Performance Update For May 2020

Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, provided an update on its Card Services segment. In connection with the release of the Company's Master Trust Monthly Noteholder's Statement, the Company is releasing similar metrics for the overall total managed portfolio. The Master Trust data represents a subset of the Company's total managed portfolio, and the Company believes the information presented below provides a more complete view of the Card Services…

Broadcom Recognized for Excellence in Customer Service and Loyalty

Broadcom Inc.today announced its Mainframe Software Division (MSD) and Enterprise Software Division (ESD) are being honored by the Customer Relationship Management Institute (CRMI) with a 2019 NorthFace ScoreBoard Award (NFSB) for achieving excellence in customer service and loyalty for their DevOps, Security, Automation, and Data Management product lines. This is the eighth consecutive year that Broadcom has earned this honor, demonstrating its ongoing commitment to continuously exceed customer expectations. CRMI is one of…

Everything Has Changed: Brands Adapting to the New Post-Coronavirus Normal

As the COVID-19 pandemic continues along with the economic recession or depression that comes with it, brands around the world need to adapt their strategies quickly in a coronavirus world. The “new normal” has shifted drastically as consumers focus on social distancing, varying levels of quarantine, getting core essentials delivered and enabling online experiences from home. More than 22 million Americans have now filed for unemployment, others face work furloughs and many more are either sick or have a family member that…

Terry Gallaher joins Inte Q, Leading CRM and Loyalty Agency, as Chief Customer Officer

Inte Q, a leader in building effective customer loyalty strategies, campaigns and experiences for brands, is excited to announce Terry Gallaher has joined the organization as Chief Customer Officer. In his role Terry will lead all client functions, including strategic sales, account management and client services Inte Q, a leader in building effective customer loyalty strategies, campaigns and experiences for brands, is excited to announce Terry Gallaher has joined the organization as Chief Customer Officer. In his role…

3 Steps to Channel Customer Feedback Into Product Innovation

There’s no doubt that optimizing your customer experience (CX) pays off. When products and services come with great experiences, consumers are willing to pay up to 16% more, according to PwC. However, for many organizations, it’s hard to know where to start. Most CX departments already have access to enormous quantities of customer data, captured from channels ranging from customer service conversations to feedback surveys to online reviews. So, how do you turn this avalanche of information into lasting product innovation…

COVID-19 a New Paradigm for Human-To-Human Marketing: 6 Steps to Cracking the Consumer Code

If you want to study somebody’s beliefs and perceptions, study their behavior, especially when they are alone. Despite moments of despair and fear during this unique moment in history, I find myself incredibly inspired by how this experience offers an opportunity to understand human behavior in ways we never have before.  Social distancing, isolation, and quarantine, provide a rare – some may say, once in a lifetime – unobstructed portal into the human experience. An opportunity for marketers to acquire a higher level…

Brierley has Emerged as 2020 SPARK Matrix Leader in the Customer Loyalty Solutions Market by Quadrant Knowledge Solutions

Quadrant Knowledge Solutions announced that it has named Brierley, a globally recognized leader in loyalty technology, strategy and execution, as the 2020 technology leader in the SPARK Matrix analysis of the global customer loyalty solutions market. Quadrant Knowledge Solutions SPARK Matrix evaluation examined Brierley and twelve other vendors by evaluating the companies product portfolios, technology strategies, market presence, and customer value proposition. Quadrant Knowledge Solutions' SPARK Matrix provides a…

Demystifying the Role of Intelligent Automation in Outsourcing

To say that great customer experience (CX) is a business imperative is stating the obvious. Poor customer experiences will affect 30% of digital business projects by the end of 2020. As customer expectations and behaviors shift and evolve, organizations are in a race to win at every interaction, which is currently a challenge. In a bid to transform businesses and focus on creating powerful customer experiences to drive satisfaction, loyalty, and advocacy, organizations are increasingly leveraging advanced technologies. The…

MarTech Interview with Jeff Kupietzky, CEO at PowerInbox

"Personalization is a key factor in customer loyalty. The more you can give customers what they want, the more likely they are to stick around." Journey into Tech Hi Jeff, it was a mixed quarter for MarTech and AdTech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. Most importantly, we share the concern for everyone’s health and well-being and appreciate the services being rendered by our front-line health professionals and other essential workers. We’re…