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customer loyalty

Digital Customer Engagement & Loyalty with Cellcard Cambodia Demonstrates Evolving Systems’ Expanded Presence in South East Asia

Mobile operator Cellcard Cambodia launches app-based, ‘experiential’, rewards-driven program Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, is proud to announce the deployment of its technology to deliver the new loyalty program, Cellcard Club. With 4 million customers, and currently rolling-out 5G services, Cellcard Cambodia has utilized the Evolving Systems platform to achieve a program that recognizes true loyalty – tenure and value combined – while also engaging customers…

Alliance Data Provides Card Services Performance Update For May 2020

Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, provided an update on its Card Services segment. In connection with the release of the Company's Master Trust Monthly Noteholder's Statement, the Company is releasing similar metrics for the overall total managed portfolio. The Master Trust data represents a subset of the Company's total managed portfolio, and the Company believes the information presented below provides a more complete view of the Card Services…

Broadcom Recognized for Excellence in Customer Service and Loyalty

Broadcom Inc.today announced its Mainframe Software Division (MSD) and Enterprise Software Division (ESD) are being honored by the Customer Relationship Management Institute (CRMI) with a 2019 NorthFace ScoreBoard Award (NFSB) for achieving excellence in customer service and loyalty for their DevOps, Security, Automation, and Data Management product lines. This is the eighth consecutive year that Broadcom has earned this honor, demonstrating its ongoing commitment to continuously exceed customer expectations. CRMI is one of…

Everything Has Changed: Brands Adapting to the New Post-Coronavirus Normal

As the COVID-19 pandemic continues along with the economic recession or depression that comes with it, brands around the world need to adapt their strategies quickly in a coronavirus world. The “new normal” has shifted drastically as consumers focus on social distancing, varying levels of quarantine, getting core essentials delivered and enabling online experiences from home. More than 22 million Americans have now filed for unemployment, others face work furloughs and many more are either sick or have a family member that…

Terry Gallaher joins Inte Q, Leading CRM and Loyalty Agency, as Chief Customer Officer

Inte Q, a leader in building effective customer loyalty strategies, campaigns and experiences for brands, is excited to announce Terry Gallaher has joined the organization as Chief Customer Officer. In his role Terry will lead all client functions, including strategic sales, account management and client services Inte Q, a leader in building effective customer loyalty strategies, campaigns and experiences for brands, is excited to announce Terry Gallaher has joined the organization as Chief Customer Officer. In his role…

3 Steps to Channel Customer Feedback Into Product Innovation

There’s no doubt that optimizing your customer experience (CX) pays off. When products and services come with great experiences, consumers are willing to pay up to 16% more, according to PwC. However, for many organizations, it’s hard to know where to start. Most CX departments already have access to enormous quantities of customer data, captured from channels ranging from customer service conversations to feedback surveys to online reviews. So, how do you turn this avalanche of information into lasting product innovation…

COVID-19 a New Paradigm for Human-To-Human Marketing: 6 Steps to Cracking the Consumer Code

If you want to study somebody’s beliefs and perceptions, study their behavior, especially when they are alone. Despite moments of despair and fear during this unique moment in history, I find myself incredibly inspired by how this experience offers an opportunity to understand human behavior in ways we never have before.  Social distancing, isolation, and quarantine, provide a rare – some may say, once in a lifetime – unobstructed portal into the human experience. An opportunity for marketers to acquire a higher level…

Brierley has Emerged as 2020 SPARK Matrix Leader in the Customer Loyalty Solutions Market by Quadrant Knowledge Solutions

Quadrant Knowledge Solutions announced that it has named Brierley, a globally recognized leader in loyalty technology, strategy and execution, as the 2020 technology leader in the SPARK Matrix analysis of the global customer loyalty solutions market. Quadrant Knowledge Solutions SPARK Matrix evaluation examined Brierley and twelve other vendors by evaluating the companies product portfolios, technology strategies, market presence, and customer value proposition. Quadrant Knowledge Solutions' SPARK Matrix provides a…

Demystifying the Role of Intelligent Automation in Outsourcing

To say that great customer experience (CX) is a business imperative is stating the obvious. Poor customer experiences will affect 30% of digital business projects by the end of 2020. As customer expectations and behaviors shift and evolve, organizations are in a race to win at every interaction, which is currently a challenge. In a bid to transform businesses and focus on creating powerful customer experiences to drive satisfaction, loyalty, and advocacy, organizations are increasingly leveraging advanced technologies. The…

MarTech Interview with Jeff Kupietzky, CEO at PowerInbox

"Personalization is a key factor in customer loyalty. The more you can give customers what they want, the more likely they are to stick around." Journey into Tech Hi Jeff, it was a mixed quarter for MarTech and AdTech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. Most importantly, we share the concern for everyone’s health and well-being and appreciate the services being rendered by our front-line health professionals and other essential workers. We’re…

TechBytes with Rohan Chandran, CPO at Infogroup

Hi Rohan. Please tell us how you prepare yourself for the disruptive world of technology. You either disrupt or you get disrupted. You can’t have a perfect plan for disruption because you never know what’s going to hit you. Fundamentally you need to stay on the balls of your feet and be prepared to adapt. It’s really about mindset more than anything else. The key to that mindset is to understand that you’re trying to bring value by solving a problem or leveraging an opportunity for your customer. Always be aware and…

WISMOlabs and Cashi Partner to Help Subscription Box Retailers Increase Customer Loyalty and Drive More Revenue

Now customers can preserve and protect cash flow with Cashi's intelligent payment processing and WISMOlabs post-purchasing experience. "WISMOlabs and Cashi working together is a win-win for customers in the retail market," says WISMOlabs CEO and founder Dmitri Rassadinke. "Cashi and WISMOlabs customers both rely on our collective intelligence to drive growth. The combination of Cashi's intelligent payment solutions and the strategic marketing tools WISMOlabs offers will grow business and keep subscribers engaged to…

The Lesser-Known Benefits of Tech Support for Retailers

For years, electronics retailers have been providing tech support to better serve their customers and stand out from the ever-growing competition. Providing tech support has a number of customer benefits including increasing customer confidence in making a purchase and higher levels of customer satisfaction with the product post-purchase. Retailers, in turn, reap benefits associated with happier customers—increased customer loyalty, operational cost savings from fewer product returns due to a presumed defective product,…

How Brands Can Scale Gracefully in a Global Crisis

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

New Avionos Data Reveals the Need for Seamless On and Offline Commerce Experiences Citing 69% of B2B Buyers Unable to Complete Purchases…

The report breaks down the evolving B2B commerce landscape, and how salespeople and technology can most effectively work together to counter the effects of market uncertainty Avionos, which designs and implements digital commerce and marketing solutions, releases its third annual B2B report, “Turning B2B Salespeople Into Strategic Advisors.” The report proves that B2B salespeople aren’t going anywhere, despite Forrester arguing in 2017 that the B2B salesperson would be displaced by technology by 2020. Marketing Technology…

Understanding Online Buyer Behavior without Using Third-Party Cookies

As the need for protecting privacy on e-commerce sites intensifies, Fanplayr’s approach provides insight without compromising the personal data of online shoppers With Google’s recent announcement that advertising cookies will be restricted, and eventually eliminated, many businesses are now wondering how they will be able to track buyer behavior. However, Fanplayr, the leader in targeted, real-time e-commerce conversion solutions, understands that third-party cookies aren’t necessary to understand the site metrics that…

MarTech Primers: Customer Service Versus Customer Experience

Forrester’s report on the Customer Experience Index states that the top 20% of brands investing in customer experience recorded a higher stock price growth and achieved greater returns. Companies focus on mitigating pain points to prevent reputational risks  - dedicated support, personalized services, and 24/7 assistance are a few measures that they adopt. Customer service is one component of the elements shaping up the overall customer experience. In this blog, we shall highlight the major differences between the terms…

MarTech Primer: What is Net Promoter Score

Net Promoter Score, or NPS, measures customer experience and predicts business growth. A core metric to measure customer experience management programs, it has transformed the ways of doing business across the globe. The score ranges from -100 to 100; this index measures if customers are willing to recommend business products or services. It tracks the satisfaction levels and customer’s brand loyalty. What Is a Good NPS? Global standards maintain an NPS score of 0 and above is ‘Good’, 50+ is termed as ‘Excellent’ and 70 or…

Punchh Continues to Build Loyalty Across Convenience Store Category

Company to showcase its industry-leading platform at Convenience Retailing University Punchh, the leader in customer loyalty and engagement solutions for physical retailers, today announced its participation at Convenience Retailing University (CRU), February 18-19, 2020 in New Orleans, Louisiana. The Company will showcase its industry-leading loyalty platform at booth #506 as it continues to drive customer engagement for convenience store retailers nationwide. Ahead of CRU, Punchh kicked off its partnership with Casey’s…

Get Creative With Native Throughout the Customer Journey

Organic growth in digital media consumption is driving budget allocation towards associated advertising, with digital investment expected to grow almost 13% year-on-year, reaching around half of the total APAC ad spend. But, as we enter a new decade, marketers must carefully consider where those budgets are spent. Tempting as it may be to go for attention-grabbing techniques and quick wins, these will only result in ad fatigue and avoidance, as well as damage to brand reputation. Instead, marketers should take a…