Browsing Tag

customer loyalty

Loyalty360 Releases First-Ever Quarterly Analyst Update, 2021 Q2

Loyalty360, the association for customer loyalty, is proud to release its first-ever Quarterly Analyst Update. In this analyst report, Loyalty360 will detail the state of customer loyalty, inclusive of the latest market trends, and current opportunities within customer loyalty facing both brands and suppliers. This industry overview will be informed by extensive data points driven by Loyalty360's unique position within the industry, which includes hundreds of brands and suppliers within a diverse set of industries.…

Sparkfly Partners with Vibes to Offer Deeper Insights on Mobile Campaigns, Consumer Engagement Strategies

Sparkfly, an award-winning offer management solutions company that connects marketing leaders with real-time consumer behavior, and Vibes, the mobile engagement platform for delivering personalized consumer experiences at scale, today announced the two companies have partnered to deliver a solution that will close the loop on mobile marketing attribution for brands. With this partnership, brands and retailers can now fully capture insights into what mobile campaigns drive consumers to purchase, what they purchase, and…

Actual vs. Intended Customer Experience: The Major Disconnect

There’s gap between understanding your customers’ actual service experience and the experience you believe your customers are having. Understanding why this is disconnect is happening, the consequences it has for your business, and how you can solve it are critical during this period of digital transformation. You likely intend for your customers’ issues to be resolved in one customer service channel, but the reality is customers often reach out across multiple customer service channels to get their issue resolved.…

Toga Limited’s Social Media App Yippi Launches “Yipps Wanted” Program to Provide a Seamless Business Solutions for Merchants

Toga Limited’s social media mobile app, Yippi, launches “Yipps Wanted” program, an end-to-end e-commerce platform solution, aimed at assisting small medium businesses (SMBs) and enterprises (SMEs) in Malaysia to increase the number of customers and drive traffic to their physical and or online stores. The “Yipps Wanted” program is available in a mini program on the Yippi platform, and a merchant mobile application. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI As a mini…

Loyalty360 and PrizeLogic Publish the Industry’s First-Ever CPG Loyalty Research Study

Loyalty360, the trade association for customer loyalty, and leading incentivized engagement provider PrizeLogic have released the “CPG Loyalty Engage Report", a first-ever research study into the unique dynamics of CPG Loyalty in order to help brands motivate both purchase and non-purchase behaviors and create deeper connections with consumers. The report, which surveyed over 2,200 US consumers, provides insights into how CPG brands can leverage loyalty strategies to drive incremental purchase, first-party data…

Personalize or Perish: New Data from Twilio Segment Shows Customer Loyalty Hinges on Personalized Experiences

State of Personalization Report reveals that both consumers and businesses see personalization as a requirement of today’s digital experiences Nearly half of consumers are less likely to purchase from a brand again after an unpersonalized experience 43% of organizations see accurate, real-time customer data as the biggest challenge to their personalization efforts Twilio Segment, the world’s #1 Customer Data Platform (CDP), today published its State of Personalization Report for 2021. The report, which reflects findings…

Forrester’s US 2021 Customer Experience Index Shows Companies That Revamped Experiences Excelled During The Pandemic

According to Forrester's US 2021 Customer Experience Index (CX Index™) rankings, 21% of brands saw a significant score increase compared to 2020. The pandemic forced brands across industries to change their approach to customer experience suddenly. As the coronavirus crisis worsened, brands responded to evolving customer needs with digital transformation, new shopping options, and different ways to interact with customers that emphasized safety. The increase in scores can be attributed to the goodwill the brands built with…

MarTech Interview with Ramon Kania, Chief Technology Officer at Mitto

Customer expectations have evolved over the years and more so during the Covid-19 pandemic; Ramon Kania, Chief Technology Officer at Mitto shares some industry observations and trends: _____ Welcome to this martech chat Ramon…tell us more about Mitto and its growth journey over the last few years and especially newest innovations! Thank you for having me! Mitto is a leading provider of global omnichannel communications solutions. To put it simply, we help brands reach every customer with real-time digital…

Stylitics Partners with Cordial to Integrate Personalized Outfit Recommendations in Triggered Email Campaigns

Stylitics , the leading AI-powered visual merchandising and outfit recommendation platform, and Cordial, the intelligent cross-channel marketing platform, announced a partnership that allows retail and brand marketers to increase the engagement rate and performance of triggered email campaigns with the use of editorial-quality merchandise bundles and style recommendations. The partnership integrates Stylitics’ AI-driven outfit recommendations with Cordial’s robust customer behavior profiles enabling brands to react to…

Brierley Puts Customers First with a Next-Gen Technology Platform

Brierley, a leading customer loyalty and engagement company, announced the newest transformation in loyalty. True to its mission of Transforming Loyalty, Brierley has completely updated their Loyalty Management Platform. LoyaltyOnDemand is still the best loyalty platform in the market and now it’s also the most powerful and easiest to use. Marketing Technology News: Hyperscience Unveils A New Class of Intelligent Automation For The Enterprise “Loyalty is evolving in new & interesting ways in different economies…

Marketing Moments Every B2B Brand Should Aim to Have With Their Customers in 2021

It’s said that life is made up of a collection of moments. The same can be said about your customer experience. When viewed in isolation, these moments seem insignificant – an email here, a conversation there. But your customer experience isn’t defined by a single interaction (though there are certainly memorable ones). It’s the cumulative impact of the trivial and routine encounters that ultimately shape your customer’s perspective of your brand. Customer retention is a long-term game driven by consistency and…

Merkle’s Annual Consumer Experience Sentiment Report Explores Consumer Privacy Preferences and Brand Loyalty

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, launched the second edition of its Consumer Experience Sentiment Report . Within this report, several key themes emerged, including those around consumers’ online engagement, the desire for personalized experiences, and brands’ abilities to engage on an emotional level. As consumers continue to adjust to the impacts of the COVID-19 pandemic, Merkle looked to better understand how preferences were changing by surveying more…

Effective Digital Customer Engagement is Mission Critical but also Challenging to Achieve, Concludes New Industry Report listing Evolving…

A newly released industry report, Technology , published by Loyalty360, concludes that, while vital to long-term success, customer engagement in the digital age remains an embryonic challenge for many companies in different verticals. The report lists Evolving Systems, Inc. , which specializes in real-time digital engagement solutions and services, among suppliers of solutions that tackle the challenge of creating effective digital customer engagement. Loyalty360’s analysis concludes that creating engaging experiences…

Loyalty360, Trade Association for Customer Loyalty, Releases First ‘Technology Today Industry Report’

Loyalty360’s Technology Today highlights supplier partners and the challenges with customer loyalty and experiences today from a brand marketer perspective Loyalty360, the trade association for customer loyalty, released its first ‘Technology Today Industry Report,’ a one-of-a-kind analysis unlike any in the market. The report includes pertinent sections: an in-depth perspective on customer loyalty; an objective assessment of suppliers; key industry trends; and a robust understanding of the challenges and opportunities…

Study: Role of Customer Service in Online Holiday Shopping Plans

The global pandemic is continuing to reshape the retail sector, fueling $189B in anticipated online holiday sales and forcing brands to wage a virtual battle for customer loyalty. Retailers that enter 2021 with a tailwind will be those that elevate their customer service, according to a survey of 750 consumers conducted in October 2020 by Simplr, in which 90 percent of consumers who shop online said exceptional customer service is important when choosing where to shop. That loyalty translates into revenue, as six in 10…

Verisk Reinforces its ‘Customer First’ Approach

Expands Medallia relationship; increases insights that foster real-time innovation, cultivate customer loyalty As part of its commitment to continuously improve the customer experience, Verisk, a leading global data analytics provider serving the insurance, energy, and financial services markets, announced an expanded relationship with Medallia, a leading provider of engagement technology for customers, employees, and citizens. With the expanded relationship, the Verisk team will have access to Medallia’s customer and…

Lessor Group Counts on Agillic to Personalize Customer Experiences

Omnichannel marketing software company Agillic is going to support Lessor Group in building data-driven and personalized communication. The company offers payroll and HR solutions and operates internationally. It has made customer-centricity a strategic priority in its efforts to attract new customers, increase customer loyalty, and maximize the customer lifetime value. In recent years Lessor Group has transformed its business from a primarily product-oriented company towards a customer-centric organization. Relevant and…

SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment

SAP SE announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organizations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October 14–15. As customer experience becomes an increasingly important differentiator of brands around the globe, many are turning to CDPs to help power unique, personalized experiences for a…

Grupo Éxito Launches Éxito Media with dunnhumby to Deliver More Value to Customers

Powered by dunnhumby data science, Éxito Media empowers brands and advertisers to plan, activate and measure on- and offline media campaigns based on the purchase habits of the largest audience of shoppers in Colombia Grupo Éxito, a leading retailer in South America, announced the launch and immediate availability of Éxito Media powered by dunnhumby data science, offering brands and advertisers a unique combination of multi-channel media, based on data and insights from the Grupo Éxito ecosystem. The retail media platform…

Make Offer Management a Core Part of Your Retail Strategies

As long as offer campaigns have been around, industry experts have listed off their coupon fears: decreased margins, brand damage, and discount fraud. Those are the concerns for any business, but those fears are not unique to offers and coupons – they're data and security issues. An exclusive offer campaign is not what strikes fear in retail experts – what they truly fear is a poorly implemented campaign. Until recently, retailers didn't have a way to safeguard against the many variables and potential errors. In other…