Emarsys to help Australia’s home of US sports lifestyle to double its customer database and retail presence by 2022

Stateside Sports, Australia’s home of United States sports lifestyle, announced it has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.

Using Emarsys’ fully integrated customer data platform (CDP), Stateside Sports plans to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores. Emarsys’ marketer-friendly artificial intelligence will enable Stateside Sports to use this data to serve relevant and engaging content, at the right time and in the right channel, to build trusted, loyal and lasting customer relationships.

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Ross Harris, director at Stateside Sports, said: “Our laser focus on customers, storytelling and authenticity has been central to our business from day one. However, we recognised that to achieve our fairly ambitious growth plans, we needed help to provide authentic, personalised, omnichannel customer experiences. It was clear to us that Emarsys are experts in retail and ecommerce and the sophistication this partnership will bring to our marketing will be key to future proofing our business.”

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Adam Ioakim, managing director, APAC, Emarsys, commented: “Stateside Sports is a prime example of an Australian retailer that’s quickly attracted a loyal customer base as a result of a unique offering and prioritising customer experience. We look forward to working with Stateside Sports as it continues on its growth trajectory.”

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