Banzai Launches New Partner Marketing Solution for Webinars and Events

Banzai Reach for Partners helps companies like Adobe, Facebook, and ServiceNow generate more partner leads through webinars and events

Banzai, a leading SaaS marketing automation provider, today released Banzai Reach for Partners. This product enables partner marketing teams to support their partners in creating more successful webinars and events.

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Banzai Reach for Partners introduces a range of partner marketing tools to Banzai’s leading Marketing Automation platform, including:

  • Audience AI – identifies professionals most likely to be interested in a partner’s webinar or event. It then invites them based on the audience the partner is looking for.

  • Partner Event Management – enables partner marketers to track the progress of their partner’s webinars and events. There is no need to manually exchange spreadsheets of registrants or track their impact on the pipeline.

  • Partner Onboarding – simplifies onboarding new partner users, and allows partner marketers to manage partner permissions from a single solution.

  • Channel Development Fund Management – enables marketers to allocate money to partner campaigns. This eliminates complex purchase orders and reimbursement processes, and allows teams to move quickly on emerging market opportunities.

“Over 90 percent of Banzai customers have a Partner Marketing team. Partner Marketers have been wildly under-served by marketing automation vendors, especially in the webinar and events category,” said Joe Davy, Banzai CEO. “I’m excited about this solution because our customers have been telling us they need this for a long time. We’re proud to have great customers like Adobe, Facebook, and ServiceNow using this product and providing input.”

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For customers, Banzai Reach for Partners puts the features of Banzai Reach into the hands of their partners. This allows channel partners to drive more webinar and event registrations, and engage audiences more consistently at scale. Partners have access to all Banzai Reach features, including:

  • Registration Pages – simplifies the process of creating high-converting registration pages, saving time and effort for partners.

  • Banzai Community – allows users to publish their webinars and events to a professional learning community. Professionals subscribe to receive information about webinars and events relevant to them.

  • Multi-Channel Invitations – makes it easy for partners to send invitations to their webinars and events using email, LinkedIn InMail, call center, and targeted advertising.

In 2019, Banzai supported 1,400 unique customer events for over 100 customers.

“Banzai Reach for Partners is a simple and effective way to extend the reach of the great webinar programs our partners are running to help them develop opportunities and build a pipeline,” said Michael Nordstrom, Director, Americas Partner Marketing, ServiceNow.

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