Browsing Tag

Saas

Brand Wings Software Takes Flight-New Platform Is Poised To Disrupt Through-Channel Marketing Automation Space

Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. Offered to brands as a software-as-a-service (SaaS) solution, the Brand Wings platform brings unique new value to channel marketing. The…

Power My Analytics Acquires eComIQ to Expand Big Data Automation Capabilities for Enterprise Customers

Power My Analytics, a reporting automation SaaS specializing in data connectors for Google Data Studio, Google Sheets, Microsoft Excel, and Google Analytics, has acquired eComIQ, a Google Marketing Platform Partner. Marketing Technology News: SAP.iO Foundry Tokyo Kicks Off Accelerator Program Focused on the Intelligent Enterprise eComIQ was a big data analytics company with a rich history in onboarding, nurturing, and optimizing enterprise-level organizations with the data they needed from the web, app, and offline…

UserTesting Names Jon Pexton Chief Financial Officer

UserTesting, a leading provider of on-demand human insights, announced the appointment of Jon Pexton as Chief Financial Officer. Pexton brings a strong financial background at both private and public companies and his leadership experience will serve as a strong asset in helping UserTesting continue its global growth. Marketing Technology News: Nativex Earns Privacy Certification From ePrivacy “We are at an exciting time here at UserTesting, and Jon’s outstanding background in helping high growth technology companies…

Splunk Welcomes Teresa Carlson as President and Chief Growth Officer

Amazon Web Services and Former Microsoft Senior Executive Brings Extensive Cloud, Go-to-Market, Sales and Operations Experience Splunk Inc., provider of the Data-to-Everything Platform, today announced the appointment of Teresa Carlson, an executive with more than 25 years of industry experience and expertise in leading complex business transformations for premier SaaS, data management and cloud businesses, to the newly created role of President and Chief Growth Officer, effective April 19, 2021.…

Riversand Launches App Marketplace to Add Extensibility and Custom-Tailored Functionality to Its Cloud-Native SaaS MDM Platform

App Marketplace gives power to developers, integrators, and customers to enhance and expand the next gen platform more uniquely to individual needs. Riversand, a visionary cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced today the launch of its App Marketplace, which features first and third-party tools that Riversand clients, partners, and integrators can use to increase the value of their Riversand investment. Marketing Technology…

Data Science Innovator, Engage3, Receives 2021 “Best of Scottsdale” Award

Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, has been selected for the 2021 Best of Scottsdale Award in the SaaS & Analytics (Information Technology Services) category by the Scottsdale Award Program. Engage3 has corporate offices in both Davis, CA and Scottsdale, AZ. Each year, the Scottsdale Award Program identifies companies that have achieved exceptional marketing success in their local community and business category.…

Pantheon Announces New Collaboration With Google Cloud To Simplify Access To A Complete WebOps Platform

Pantheon’s next-generation WebOps capabilities give marketing leaders a complete view of how digital experiences are driving their businesses on Google Cloud Pantheon, the website operations (WebOps) platform for developers and marketers, today announced its availability on Google Cloud Marketplace, providing marketing leaders with an easy path to move their legacy web strategies to a modern WebOps platform. The Pantheon WebOps Platform provided as a SaaS offering on Google Cloud makes purchase and deployment easy while…

Trifacta Announces New Usage-Based Pricing to Accelerate Adoption of Self-Service Data Engineering

New tiers, online credit card capability, and “pay-as-you-go” options bring convenience and power of data prep, ETL, and data quality to individuals, teams, and organizations of all sizes Trifacta, the global leader in data preparation, today announced new, usage-based pricing with pay-as-you-go and credit card options for organizations looking to start or scale their critical data engineering work in data quality, transformation, and pipelines. Marketing Technology News: Bitwarden Delivers New Trusted…

DecisionLink Earns SOC 2 Type II Attestation

Value Management pioneer DecisionLink today announced that it has completed its SOC 2 Type II audit, performed by KirkpatrickPrice, making it the first customer value management (CVM) solution to hold this designation. This attestation is evidence of DecisionLink’s strong commitment to data protection and privacy protocols on behalf of its customers, and proof that the company has the necessary internal controls and processes in place to deliver on this promise. A SOC 2 audit provides an independent, third-party validation…

LeanIX Acquires Leading US SaaS Management Provider Cleanshelf

With the Cleanshelf acquisition, LeanIX is now the first provider in the enterprise architecture industry to offer an out-of-the-box solution for SaaS management LeanIX, a platform that enables Corporate IT and Product IT teams to plan and manage their Continuous Transformation journeys, today announced the acquisition of Cleanshelf Inc. Headquartered in San Francisco, Cleanshelf is a leading enterprise software-as-a-service (SaaS) management solution with more than 3,000 integrations and it currently manages $700 million…

mParticle Adds Eric Kelleher, Chief Customer Officer of Okta, to Board of Directors

On the heels of record growth in 2020, mParticle, the largest independent Customer Data Platform, today announced that Eric Kelleher, the Chief Customer Officer of Okta has joined its board of directors. Kelleher's experience scaling some of the industry's most successful and highest growth enterprise SaaS companies will provide expert guidance to mParticle as it builds upon a record growth year. Eric has spent the past 18 years in leadership roles building successful, hypergrowth SaaS companies. In his current role…

Chris Hundley Joins AudioEye As Chief Technology Officer

AudioEye, Inc. , the industry-leading digital accessibility platform, announced Chris Hundley has joined the Company as Chief Technology Officer. With 25 years of software and technology leadership experience, Chris will lead AudioEye's engineering organization to support the Company's growth and its mission to make digital content accessible to everyone. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities "Chris has a proven track record of scaling B2B SaaS…

Celigo Appoints Steve Sutter as Chief Financial Officer And Jordan Fladell As VP Of Alliances And Channel Capitalizing On Strong Growth…

Leading iPaaS Provider Hires Experienced Tech Executives to Facilitate Next Phase of Expansion as Demand for Integration Solutions Continues to Spike Celigo, the leading Integration Platform-as-a-Service (iPaaS) provider for both business and technical users, today announced the addition of Steve Sutter as Chief Financial Officer and Jordan Fladell as VP of Alliances and Channel to its growing leadership team. Both leaders come to Celigo with several decades of experience successfully building Software-as-a-Service (SaaS)…

One-to-one Business Texting Platform Statflo Welcomes Pouneh Hanafi As Their VP Of Marketing

Pouneh Hanafi is set to join Statflo, the leading one-to-one business text messaging platform, as their VP of Marketing. Pouneh, who brings with her an impressive track record of successfully leading the marketing functions in Enterprise B2B SaaS companies, will bolster Statflo's leadership team with her knowledge and expertise. In this role, Pouneh will oversee the company's go-to-market strategy, sales enablement, lead generation and marketing communications. Marketing Technology News: MarTech Interview with Heidi…

Australian Martech Company Launches World-First Saas Experience for Sitecore and Expands Business Globally

Australia's 'Next-Generation MarTech Hosting' company, Dataweavers, is accelerating the global launch of its business, following international uptake of its world-first SaaS experience for Sitecore and major client wins in the US. Dataweavers Co-Founders, Ben Shapiro and Anthony Hook Launched in Australia in late 2018, Dataweavers is a game-changing CX and DevOps platform offering the 'Ultimate SaaS experience' for enterprise MarTech platforms like Sitecore. The global, first-to-market product…

How Kieran O’Brien Is Disrupting The Influencer Marketing Industry With MediaKits.com

Kieran O’Brien is the 21 year old Co-Founder and Chief Executive Officer of MediaKits.com - a software as a service (SAAS) for social media influencers, bloggers and music artists to create electronic press kits, using real-time, application program interface (API) data and Google Analytics. Based in Scottsdale, Arizona, he is also the Founder of a digital marketing company that has helped hundreds of automotive shops around the world maximize revenue and grow their customer base. Marketing Technology News: Infor and…

Amdocs Media’s Vindicia and Vimeo Extend Long-Term Engagement to Enable Vimeo’s Global SaaS Video Platform

Vindicia, part of the Amdocs, Media Division and a leader in business-to-consumer digital services monetization, today announced extending its long-standing engagement with Vimeo. Vindicia provides Vimeo with a complete subscription management and retention solution to maximize customer lifetime value and business agility. Marketing Technology News: Exploring the Next Generation of Cryptography to Enable Innovation As part of this agreement, Vimeo will continue to use Vindicia services to enhance monetization of their…

The Importance And Impact Of IT Monitoring Solutions

Dave Link, Founder and CEO at ScienceLogic shares a few thoughts on the need for better monitoring solutions for HR, Sales and Marketing teams as remote work trends and processes get more focus in 2021: _______ The remote work concept is not new to the tech and SaaS industry: however, there has been more focus on using the right processes and technologies to enable stronger outcomes since last year, can you talk about the importance and impact of IT monitoring solutions in this mix and how businesses across key…

WeCommerce Signs Definitive Agreement to Acquire Stamped for up to US$110 Million

Adds a leading provider of reviews, ratings, loyalty and rewards programs for merchants in the Shopify partner ecosystem and offers an attractive platform for growth Aligns with WeCommerce’s strategy to start, buy and invest in businesses in the Shopify partner ecosystem Majority of the combined business’ revenue expected to be recurring subscription revenue US$85 million upfront consideration, comprising US$75 million in cash and US$10 million in common shares of WeCommerce Upfront cash…

Pluralsight Promotes Lindsay Bayuk to Chief Marketing Officer

Pluralsight, Inc., the technology workforce development company, announced the promotion of Lindsay Bayuk to Chief Marketing Officer (CMO) effective immediately. Reporting to Pluralsight co-founder and CEO Aaron Skonnard, Bayuk was promoted after serving as interim CMO and, prior to that, Vice President of Portfolio Marketing. Marketing Technology News: MediaKind Advances Viewing Experience Through Integration Of Dolby Vision HDR Technology “Since joining Pluralsight over four years ago, Lindsay has been a tremendous…