Browsing Tag

Saas

Are You Using Push Notifications? Almost Everyone Else Is According to a Recent Market Survey From CleverTap

CleverTap surveyed mobile and marketing executives to find out how they plan to thrive in 2021 and beyond CleverTap, a leading AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021, detailing over 150 mobile and marketing executives' plans and projections for how to knock their marketing strategies out of the park in 2021 and beyond. CleverTap's survey report features tactics to boost revenue, solve industry pain points,…

Ceros Achieves 900% User Growth on MarkUp Platform

Visual commenting platform reaches 50,000 users, one million platform comments amid pandemic Ceros, an interactive SaaS design platform, today announced that its visual commenting and collaboration platform, MarkUp, has experienced exponential growth since its January 2020 launch. In just one year, MarkUp has reached 50,000 users, a 900% increase since coming out of beta, and is on track to reach one million total comments by users on design deliverables within the platform by the end of Q1 2021. MarkUp is built for…

Auth0 Adds Three Key SaaS Leaders to Its Board of Directors

Industry veterans Sue Barsamian, Sameer Dholakia, and Simon Parmett join Board Auth0, the identity platform for application teams, announced the addition of three industry leaders to its Board of Directors: Sue Barsamian, former Chief Sales and Marketing Officer for Hewlett Packard Enterprise (HPE) Software; Sameer Dholakia, former CEO of SendGrid; and Simon Parmett, former CEO of MuleSoft. Barsamian, Dholakia, and Parmett each have deep technology and SaaS industry experience and will play a key role in guiding Auth0 on…

Entercom, Alter Agents and Immersion Find That Audio Content Drives Unmatched Engagement and Trust

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

airSlate Announces $80 Million in Total Capital Raise from Morgan Stanley Expansion Capital, General Catalyst and HighSage Ventures

Latest $40 million round led by Morgan Stanley Expansion Capital positions no-code innovation leader airSlate to capture a significant share of the business process automation and document management markets airSlate, a leader in no-code business automation solutions, announced the closing of $40 million in additional investment from leading growth investors for a total of $80 million in capital raised to date. The financing will be used to bolster sales to over $100 million ARR in 2021 with a focus on expanding product…

SEMRush Announces Craig Campbell as the Host of the Brand’s Podcast on Affiliate Marketing

“Affiliate Marketing Academy with Craig,” the new podcast will feature some of the biggest, most successful names in the affiliate marketing industry. The first episode features Deepak Shukla SEMRush announced their much-awaited Affiliate Marketing Academy with Craig podcast earlier in the week. The new podcast, hosted by none other than SEO guru Craig Campbell, will feature some of the leading names in the affiliate marketing industry. The first episode will feature Deepak Shukla and will be mainly an introduction to…

Why, How, Where, What: New Survey Reveals Consumers’ 2021 Shopping Plans

With an Unpredictable New Year Ahead, Consumer Data Gives Marketers Insight Into Ad Responses, Online Choices and Shopping Behaviors Allocadia, the leader in Marketing Performance Management (MPM), announced a second round of survey results showing why some ads are effective, how social media influences consumers, where people will shop, and what they plan to buy in 2021. With 59% of Americans reporting they are drawn more to the product or brand when viewing an advertisement than to the people who are in the ad (30%),…

MediaKind Appoints Amy S. Marmolejo as Chief Financial Officer

MediaKind, a global change leader in media technology and services, announces Amy S. Marmolejo as Chief Financial Officer (CFO). Marmolejo joins the Company with an extensive background in advising, developing and leading world-class financial organizations for both domestic and international corporations. She reports directly to Matt McConnell, CEO. Marketing Technology News: Searchspring Rides Ecommerce Wave with Strategic Hire of Head of APAC, Kate Massey Marmolejo brings deep experience gained from working with…

Pega Acquires Qurious.io for AI-Powered Speech Analytics

New capabilities will assist customer service agents by analyzing service calls in real time Pegasystems Inc., the software company that crushes business complexity, announced its acquisition of Qurious.io, Inc., a cloud-based real-time speech analytics solution powered by artificial intelligence (AI) for customer service teams. Terms of the deal are not being disclosed. Qurious.io's software-as-a-service (SaaS) offering uses speech-to-text, natural language processing (NLP), and emotion detection capabilities to analyze…

Informatica Transforms Customer Experience in a Cloud-First, Cloud-Native World

Company Announces Industry's First "All-In-One" Enterprise Scale Master Data Management SaaS Solution Informatica, the market leader in enterprise cloud data management, announced the industry's first enterprise-scale cloud-native Customer 360 SaaS solution, a game changer for Customer Experience (CX), designed to help enterprises rethink and reimagine how they deliver a CX in a post-pandemic, digital-first, cloud world. "Today's customers demand a digital-first experience that delivers the highest satisfaction," said …

DX Platform ON24 Files For IPO; Intends to List Shares Under Ticker Symbol “ONTF”

The leading provider of cloud-based digital experience (DX) and MarTech RADAR company, ON24, has filed for IPO. platform ON24 has filed for IPO. In its latest official announcement, ON24 announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering (“IPO”) of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. ON24 intends to list its…

Poq Appoints Jay Johnston as New Chief Executive Officer

Leading SaaS-based mobile app commerce provider announces the promotion of its Chief Technology Officer to Chief Executive Officer in order to drive the business forward in its next phase of growth Leading Software-as-a-Service (SaaS) app platform Poq has announced the appointment of Poq Chief Technology Officer (CTO), Jay Johnston, to the role of Chief Executive Officer (CEO). The new leadership appointment is effective immediately and sees Johnston take over the CEO role from Poq's co-founder, Øyvind Henriksen;…

Namogoo Selected by Marks & Spencer to Help Optimise The Customer Journey on M&S.com

Namogoo, the pioneer of Customer Journey Hijacking prevention, is delighted to announce a new partnership with M&S.com – the UK’s second biggest clothing retailer. The new partnership will see Namogoo implement their industry-leading online solution on M&S.com. Namogoo’s innovative software works by protecting visitors to a retailer’s website from unauthorised online adverts which can appear (usually through affiliate networks). These ads can divert customer attention to other websites leading to a poorer online…

Medallia LivingLens Video Feedback Now HIPAA Compliant to Improve Telehealth Experience

Video feedback and engagement platform enables healthcare providers and pharma companies to capture actionable patient experience sentiment to streamline virtual care Medallia, Inc., the global leader in experience management and engagement, announced that Medallia LivingLens, a powerful video feedback and engagement solution that gathers in-the-moment customer and employee sentiment via video, has achieved HIPAA compliance, enabling healthcare providers and pharma companies to expand how they engage with their patients and…

Emerald Acquires PlumRiver LLC to Expand Digital Commerce Capabilities

Extends PlumRiver’s Elastic Suite B2B platform to thousands of Emerald customer brands Emerald Holding, Inc. announced that it has completed the acquisition of PlumRiver LLC (“PlumRiver”), a leading international provider of software-as-a-service technology through its Elastic Suite solution. Elastic Suite’s platform streamlines the wholesale buying process for both brands and retail buyers, creating a digital year-round transactional platform for use by Emerald’s customers. The acquisition will accelerate Emerald’s…

PROS Appoints Martin Simoncic as Chief Customer Officer

Seasoned leader to further Customer Experience foundation; role will laser focus on solution and platform adoption at scale to further company’s aggressive growth plan PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced that Martin Simoncic, a seasoned leader with deep expertise in customer success and professional services, has joined the company as Chief Customer Officer (CCO). Reporting directly to Les Rechan, PROS Chief Operating Officer, Simoncic will lead the Customer…

Vyopta Achieves FedRAMP “In Process” Designation

Vyopta is the first Collaboration Intelligence Provider to be listed on the FedRAMP marketplace Vyopta, the Collaboration Intelligence company, announced it has been awarded the "In Process" designation from the U.S. Federal Risk and Authorization Management Program (FedRAMP), and is now listed on the FedRAMP marketplace website. The FedRAMP program provides a standardized approach to security assessment, authorization and continuous monitoring for cloud products and services and enables government agencies to move from…

Relativity Acquires VerQu, a Data Management Software Company

Together with VerQu, Relativity's SaaS platform will transform how organizations handle collaboration and chat data, and connect directly to archives Relativity, a global legal and compliance technology company, announced that it has acquired VerQu, a data management software company that helps organizations migrate and capture communication data for record retention and compliance purposes. The integration of VerQu into Relativity's SaaS products will transform how organizations handle collaboration and chat data, and…

Hootsuite Acquires Leading Digital Customer Engagement Platform, Sparkcentral

Sparkcentral brings advanced customer care conversations to the Hootsuite platform for a unified customer journey Hootsuite announced its acquisition of Sparkcentral, a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. Based in Hasselt, Belgium, and New York City, Sparkcentral is a best-in-class social and digital customer care platform, with deep integrations into the…

iClick Interactive Launches New SaaS Standard Product- iSCRM

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, recently released iSCRM, a powerful off-the-shelf (standard) SaaS enterprise management platform for daily operations and social customer relationship management. iSCRM leverages the updated features of WeCom, Tencent's communication platform for enterprises, to effectively attract new users and intelligently manage brands' private traffic through integration of the various functions on WeChat Mini Program,…