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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Zendesk (CRM), EBO.ai (Conversational AI), ID.me (Identity Management), OpenText (Content Management), and Qualtrics (Customer experience). Zendesk Releases CX Benchmark Report for Startups Showing the Path to Success is in CX Zendesk, Inc. released the Zendesk Startups CX Benchmark Report, documenting how early-stage startups that invest in customer experience (CX) outperform their…

Hexaware Launches COCO – Unified Teams Bot for Improved Employee Experiences & Seamless Return

Hexaware, a Leading Global IT Consulting & Digital Solutions provider, announced the launch of COCO, the Unified Teams Bot built for Microsoft Teams, on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. With the unprecedented times in the backdrop, Hexaware is now more focused on delivering touchless, immersive experiences, and automation-led cost savings for customers who have moved to remote working. Hexaware also recognizes the market need to build and foster cloud…

IndraSoft Wins $64 Million Contract To Support DISA Storefront

IndraSoft is excited to be selected to support the DISA Storefront (DSF) platform. The DISA Storefront provides essential services at the center of the DISA information ecosystem. Integrated with the disa.mil portal, DSF is the public facing interface for Mission Partners to discover, learn and request key DISA services. IndraSoft is partnering with DISA to reimagine and reinvigorate Storefront order entry and order management capabilities. Integrating DSF with DISA’s Software-Defined Enterprise (SDE) initiative and aligning…

Business Uncertainty Increases With Salespeople at Risk of Burnout

New research highlights the role of technology and soft skills are crucial to continued sales success New research finds that six out of ten sales professionals are spending over 40 hours a week at work and 80% of them are working on weekends. Additionally, over two-thirds (70%) are feeling they are underappreciated in the business world. This is according to a recent survey from Pipedrive, the leading CRM platform for sales teams. The global State of Sales survey echoes a troubling…

Salesforce Co-Founder to Participate in Upcoming Investor Event

Event to be webcast live on Salesforce's investor relations website Salesforce, the global leader in CRM, announced that Parker Harris, Co-Founder, will participate in a virtual keynote discussion hosted by Piper Sandler on Friday, July 10, 2020 at 8:00 a.m. (PT) / 11:00 p.m. (ET). A live webcast will be available on Salesforce's website. Marketing Technology News: Episerver Hires New CMO Kirsten Allegri Williams Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer…

Tax Master Network Launches New Automated SaaS Tax Operating System

Tax Master Network Inc. (TMN), a Financial Gravity Companies Inc. portfolio company, announced the launch of TMN's Automated Tax Operating System® tool. Tax professionals and financial advisors understand that proactive planning is the key to paying less tax. For 15 years, TMN has offered a unique planning tool that diagnoses the mistakes and missed opportunities that cost clients taxes they don't have to pay and produces a written "prescription" to produce savings. That left tax advisors responsible for "filling the…

Comarch Announces Cooperation in Innovative Loyalty Project

Comarch, a global software house delivering customer engagement and marketing solutions, officially announced that it is assisting Ford in delivering and developing FordPass Rewards, the loyalty arm of Ford's all-in-one consumer mobility app, FordPass. After initially launching in the United States in 2016, FordPass is now also live in Canada, China and select markets in Europe. Marketing Technology News: Episerver Hires New CMO Kirsten Allegri Williams Through the FordPass app, users can control their vehicles, locate…

TikaMobile Launches TikaConnect, a Virtual Meeting Capability to Remotely Connect Field Teams With Physicians

TikaMobile, Inc., a cloud-based analytics and CRM software company focused on the life sciences industry, announced today the addition of TikaConnect to its suite of CRM and analytics capabilities. Designed specifically to address the increasing barriers limiting field reps' office visits with physicians, TikaConnect removes physical barriers by enabling Field Sales and MSLs to host virtual, video-enabled meetings to maintain strong relationships with influential physicians and Key Opinion Leaders (KOLs). Marketing…

Zendesk Releases CX Benchmark Report for Startups Showing the Path to Success is in CX

Research identifies specific actions fast-growth startups are taking to drive customer loyalty and growth Zendesk, Inc. released the Zendesk Startups CX Benchmark Report, documenting how early-stage startups that invest in customer experience (CX) outperform their peers. The data shows that while there is no one-size-fits-all approach, startup success stories have one thing in common: the ability to provide more holistic support to customers from the beginning. The findings feature Zendesk Benchmark data from more than…

Vonage Contact Center Helps Homeless Link Handle 250% Increase in Calls During COVID-19

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation,  announced that Homeless Link has been able to handle a 250 percent increase in calls while operating remotely, in response to the COVID-19 pandemic, with the Vonage Contact Center. Homeless Link is the national membership charity for organisations working directly with people who become homeless in England and Wales. In partnership with St Mungo's, the charity uses the Vonage Contact Center to provide its 24/7…

Vonage Contact Center Helps Homeless Link Handle 250% Increase in Calls During COVID-19

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that Homeless Link has been able to handle a 250 percent increase in calls while operating remotely, in response to the COVID-19 pandemic, with the Vonage Contact Center. Homeless Link is the national membership charity for organisations working directly with people who become homeless in England and Wales. In partnership with St Mungo’s, the charity uses the Vonage Contact Center to provide its 24/7…

LeadAngel Releases ABM Segmentation and Targeting for Marketo

LeadAngel announces the release of its ABM Segmentation for Marketo, where leads can be segmented based on various factors such as pipeline stages, sales territory, target account list in CRM or outside CRM. With LeadAngel's Account-Based Marketing Segmentation, businesses can engage in ABM targeting in near real-time, with utmost efficiency and accuracy. Check out LeadAngel's official website for more information. Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing…

VanillaSoft Appoints Darryl Praill as Chief Revenue Officer

VanillaSoft, a leading sales engagement technology company, is pleased to announce that CMO Darryl Praill will immediately assume the role of Chief Revenue Officer. Darryl joined VanillaSoft as Chief Marketing Officer in 2017, and has successfully increased VanillaSoft’s profile in the sales technology space and among industry influencers worldwide. In addition to Darryl’s vast marketing experience, he also has an extensive background in sales and business development, making it a logical step for him to transition to the…

MarTech Interview with Gowthaman “G’man” Ragothaman, CEO at Aqilliz

"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000 companies and over 40 different technologies, this space is also highly fragmented." Journey into Tech Hi G’man, tell us about your role and journey into Technology. What inspired you to take up the role at Aqilliz? In my last role at Mindshare and WPP, I was leading the entirety of the strategic initiatives of our specialist unit, focusing…

VERB Announces Inclusion in Russell Microcap Index

VERB Technology Company, Inc., a leader in business-focused interactive video Livestream eCommerce and Webinar, CRM, marketing, and sales enablement applications, has announced that it has been added to the Russell Microcap® Index as part of the 2020 Russell indexes annual reconstitution. Marketing Technology News: Sapiens Partners With Quadient to Enhance Digital Engagement Membership in the Russell Microcap® Index, which remains in place for one year, means automatic inclusion in the appropriate growth and value style…

FayeBSG Acquires The SugarCRM

Faye Business Systems Group announced its acquisition of the SugarCRM practice of Polar Strategy. The Polar Strategy acquisition enhances FayeBSG’s presence in the Sugar ecosystem and expands its vertical market expertise in the Healthcare and Financial Services vertical markets. Marketing Technology News: Veteran Retail Tech Entrepreneur, Donny Askin, Joins Newmine FayeBSG is a global technology company that helps companies grow by successfully creating, customizing, implementing, and managing industry-leading…

TechBytes with Shawna Wolverton, EVP at Zendesk

Customer engagement tactics and targeting activities have changed completely in the last 3 months. How much has contextual agent communication evolved in these months? We’re seeing what were once primarily offline businesses pivot to totally online, and shifting large support teams to remote working. Agents need virtual access to the people, information and tools that give them the ability to collaborate seamlessly and efficiently in order to make sure they keep giving customers the same level of service they need and…

PayPro Global Bridges eCommerce and CRM with the New Advanced Salesforce Connector for Slimware Utilities

Leading eCommerce solutions provider PayPro Global creates an eCommerce and CRM bridge with its new advanced Salesforce connector for Slimware Utilities PayPro Global, the leading full-service eCommerce solutions provider, today announced the launch of its next-generation, highly-integrated Salesforce connector. Bridging eCommerce and CRM, the new tool is being implemented first by Slimware Utilities and creates a connected experience between online purchasing and customer relationship management. Marketing Technology…

Orange Business Services Delivers Collaboration and Contact Center Services

Supports ZIM’s focus on providing its customers with a differentiated customer experience ZIM Integrated Shipping has extended its contract with Orange Business Services for cloud-based contact center and collaboration services, including network connectivity and audio and web conferencing. This solution will continue to boost collaboration and productivity across 20 contact centers globally, resulting in an enhanced experience for ZIM’s customers. ZIM is one of the largest carriers in the global container shipping…

Wix Launches Extended eCommerce Solution

Wix.com, Ltd., the leader in website creation, announced today the launch of an extended eCommerce solution. The new Wix eCommerce solution provides merchants, entrepreneurs and retail brands of all sizes must-have features like customizable branded storefronts and carts, multi-channel sales, hassle-free dropshipping, native payment processing at competitive rates with Wix Payments, professional analytics and report creation, extensive shipping and fulfillment capabilities, and more. The extended eCommerce solution can be…