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Semcasting Launches Activate

Semcasting, creators of the patented IP, location, and device-targeting Smart Zones technology, announced the general availability of Activate, its self-serve, end-to-end identity (ID) resolution, audience design, and attribution platform. The Activate platform was built in direct response to the demand for better control and more transparency in the management of first-party data. At a time when scrutiny over privacy has increased, brands are more cautious about the handling of their customer relationship management…

VERB Video Communications and Integrated Sales Tools Gain Traction in Remote Work Environment

Company’s proprietary integrated technology platform for sales enablement offers advanced features not available in popular video conferencing offerings Seasoned executives from leading technology firms continue to join VERB as technology acceptance broadens VERB Technology Company, Inc., a leader in interactive video-based sales enablement applications, including interactive livestream ecommerce, webinar, CRM and marketing applications for entrepreneurs and enterprises, announced that the Company’s Software-as-a-Service…

Really Simple Systems Launches New Easy-to-Use Marketing Tool

International CRM software provider, Really Simple Systems, releases a new user-friendly marketing tool for small and mid-sized businesses Leading cloud software developer and vendor, Really Simple Systems, has announced the release of a new integrated marketing tool, as part of its all-in-one CRM solution. https://youtu.be/QBjWPg8sBx0 Established in 2006, the popular cloud software developer and vendor has launched a new, easy-to-use marketing solution that is fully integrated with its CRM software, creating an…

VERB Appoints Kym Nelson as Chief Content Officer

Seasoned digital advertising and sales executive to boost new division VERB Technology Company, Inc., a leader in interactive video-based sales enablement applications, including interactive livestream ecommerce, webinar, CRM and marketing applications for entrepreneurs and enterprises, announced the appointment of Kym Nelson as Chief Content Officer for a new division of the Company. A digital advertising and sales executive recognized as a subject matter expert on gaming, live streaming media, eSports and branded…

Sage Equips Customers to Create Intelligent Organizations by Embracing Digital Transformation at Sage Intacct Advantage 2020

At its annual customer conference, Sage highlighted several product enhancements to support Sage Intacct customers along three key areas: Continuous Accounting – new front- to back-office integration via the new Salesforce Advanced CRM Integration for Nonprofits Continuous Trust – new AI-powered functionality to ensure accuracy for journal entries with Outlier Detection for General Ledger Continuous Insight – expanded reporting and analytics capabilities with the Sage Intacct Interactive Visual Explorer Sage,…

Progress Releases New DataDirect Connectors for the Martech Stack

New connectors for CRM, marketing automation and marketing analytics bridge the data gap for insight-driven marketing effectiveness Progress, the leading provider of application development and digital experience technologies, announced the launch of a new set of Progress DataDirect connectors to help organizations overcome the challenge of accessing data from disparate marketing technology applications. The set includes connectors for popular CRM, marketing automation and web analytics platforms such as Google Analytics,…

VoxDirect Announces Zapier Integration to Automate Workflows for Small Businesses

Unified communications company, Voxox, announced the integration of their small business communication hub, VoxDirect, with Zapier, a leading cloud-based online automation tool that connects over 2000 apps without a single line of code. VoxDirect from Voxox offers a 5G-enabled, unified phone and mass texting platform for small businesses in a single service. With Zapier, VoxDirect becomes a one-stop-shop for small businesses, giving them the ability to integrate their platform with apps such as Slack, Zendesk, WordPress,…

Atento Announces Appointment of New Independent Board Director

Atento S.A., one of the world's top five largest providers of customer relationship management and business process outsourcing (CRM/BPO) and leader in Latin America, announced that Bill Payne will join the Atento board of directors, as an independent director. Mr. Payne will replace Oliver Feix, who is stepping down as a member of the Company's board. Marketing Technology News: Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data Carlos López-Abadía, Atento's Chief Executive Officer, said,…

Salesforce Expands Work.com to Help Companies Get Back to Growth and Thrive in the New Normal

New employee workspace and helpdesk technology helps workers be productive from anywhere New communication apps enable businesses to create safer in-person experiences and build trust with customers and employees Salesforce and Thrive Global partner to offer wellness resources to employees Salesforce, the global leader in CRM, announced a significant expansion of Work.com to help companies get back to growth and thrive in the new normal. New products include an employee workspace and helpdesk to boost productivity, and…

William Thomas Digital Names Paul Lockhard as Chief Client Officer

Building on recent recognition as one of Canada's Fastest-Growing Companies, Toronto-based CRM and personalization agency William Thomas Digital (WTD) is investing in client service excellence by welcoming digital industry leader Paul Lockhard into the role of Chief Client Officer. "We're at an exciting inflection point as an agency, with top-notch clients we're honored to support, and an unmatched team delivering award-winning work," shares Greg Elliot, Managing Director. Marketing Technology News: OpenText Announces…

Mediaocean Scales Omnichannel Advertising Platform Using Gotransverse Billing

Gotransverse Cloud Billing Solution Scales to Handle Billions in Media Spend Faster than Ever Across Complex, Multichannel Media Contracts Gotransverse, the leading provider of enterprise order-to-cash solutions, has been engaged by Mediaocean, the modern system of record for omnichannel advertising, to improve the speed and accuracy of media transactions. By standardizing on Gotransverse, Mediaocean is able to scale processing and rating of billions in yearly advertising spend with tight CRM, CPQ, and ERP integration to…

SellersCommerce Announces the Launch of 40+ New Enterprise Connectors

Established B2B e-commerce solution provider, SellersCommerce, has announced the launch of 40 new enterprise connectors to their platform to assist customers in integrating popular applications like SAP, Salesforce, NetSuite, and others with their SC-supported online stores. As of October 15th, a total of 72 apps are available on SellersCommerce's App Store for both their B2B Program Manager and B2B Retailer Pro platforms. All the available connectors can be easily installed and configured in just a few clicks or have …

Creatio Recognized in 2020 Gartner Magic Quadrant for Enterprise Low Code Application Platforms

Creatio, a global software company that provides a leading low-code platform for process management and CRM, announced it has been recognized in the October 2020 Gartner Magic Quadrant for Enterprise Low-Code Application Platforms(1). According to Gartner, "By 2023, over 50% of medium to large enterprises will have adopted an LCAP as one of their strategic application platforms." Their research evaluates 18 LCAP vendors based on multiple criteria including product capabilities, market understanding, innovation, overall…

Unanet Will Acquire Cosential To Deliver More Best-in-Class, Enterprise ERP and CRM Choices

Combined company to deliver alternative to status quo market leaders Unanet, the flexible project-based ERP software purpose-built for the government contracting (GovCon), architecture and engineering (A/E) industries, announced it will acquire Cosential, the leader in customer relationship management (CRM) software and proposal solutions for the construction and A/E markets. The combination of Unanet's purpose-built ERP and Cosential's CRM software will give customers new choices for best-in-class solutions that meet their…

MarTech Interview with Robert Rothschild, VP and Global Head of Marketing at Smartly.io

"Monitoring shifts in consumer behaviors and offering new purchasing options – such as in-app shopping on social platforms will be the key to success for brands in the coming months." Hi Robert, please tell us about your role at Smartly.io and how you started in the company. I’ve been the VP and Global Head of Marketing at Smartly.io for the last year and a half. Previously I’ve led and developed global marketing initiatives for high-profile enterprise software and technology companies. Prior to Smartly.io, I spent…

SugarCRM Launches New Cloud-Based Omnichannel Customer Service to Help Companies Deliver High-Definition CX

SugarCRM Inc., the innovator of time-aware CX, announced the launch of SugarLive, a new integration with Amazon Connect voice, chat and text messaging for omnichannel customer service and support. SugarLive seamlessly embeds Amazon Connect’s advanced, omnichannel contact center capabilities into Sugar Serve’s intuitive Service Console, empowering teams with powerful tools for routing, tracking, prioritizing and solving customer service interactions. The increase of distributed workforces and reliance on digital channels…

Pipedrive Appoints Michael Schrezenmaier as COO

Pipedrive, the leading CRM platform for sales teams, announced the appointment of Michael Schrezenmaier as a COO and the newest member of the executive team. He brings a wealth of experience to the company's global Sales, Marketing, Support, Customer Success, and Partnership teams, where he will be responsible for driving the company's profitability, and securing Pipedrive's strong presence in the German market. Marketing Technology News: Dun & Bradstreet Enters Into Agreement to Acquire Bisnode "I am extremely…

Sprout Social Enhances Business Collaboration With CRM and Help Desk Integrations

Social leaders are on the front lines of communicating with customers and audiences, but often face challenges when trying to share insights with other customer-facing teams. As social becomes a more critical part of the customer relationship across a growing number of business functions, and as social media management cements itself as a foundational system of record in the technology stack, visibility and collaboration across platforms is critical. Sprout Social, a leading provider of social media analytics, engagement,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from ChannelAdvisor (E-Commerce), Genus AI (AI/ML), Riversand (Data Management Platform), Vyopta (Unified Communications), and BrandMaker (CRM). ChannelAdvisor Introduces Shoppable Media ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced the launch of Shoppable Media, a comprehensive suite of…

Collective[i] Announces Leadership Council for Newly Launched Community of Operations and Enablement Professionals

Collective, a recognized leader in AI-enabled digital sales transformation, announced the members of the Special Ops Leadership Council, a board designed to influence the evolution of the growing Special Ops community. Special Ops is one of the first networking organizations designed for the growing number of sales and revenue operations and enablement professionals overseeing transformation and building the infrastructure needed to compete and succeed in a digital economy. Marketing Technology News: Metadata.io Sweeps…
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