Browsing Tag

Marketing Solution

ResponseCRM Announces Innovative Split URL Testing Capabilities

ResponseCRM, leading direct marketing automation, and e-commerce solution provider, recently released innovative split URL testing capabilities for its powerful ResponseCRM online marketing solution, enabling companies to test up to 9 unique URLs in their email marketing campaigns to help them determine which content is most likely to result in sales. Marketing Technology News: BigID Announces Snowflake Partnership "Now is a great time to start or expand an online business, and we're excited to give companies the…

Affinity Answers Rebrands AudiencePlanner to FanFinder360°

Affinity Answers, the leader in social-powered audience insights and activation, announced it has rebranded its all-in-one, tune-in marketing solution, AudiencePlanner, to FanFinder360° in recognition of its growing market leadership in media and entertainment. FanFinder360° provides an unprecedented view into the shared, positive affinities between the true fans of shows, movies, or music artists, and everything else they love across the world of social media. The FanFinder360° advantage is in the potent combination of its…

Banzai Launches New Partner Marketing Solution for Webinars and Events

Banzai Reach for Partners helps companies like Adobe, Facebook, and ServiceNow generate more partner leads through webinars and events Banzai, a leading SaaS marketing automation provider, today released Banzai Reach for Partners. This product enables partner marketing teams to support their partners in creating more successful webinars and events. Marketing Technology News: CSG Extends Relationship With Mediacom Communications Through 2025 Banzai Reach for Partners introduces a range of partner marketing tools to…

ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution

New integrated solution allows enterprises to offer account-based channel marketing capabilities for to- and through-channel marketing activities ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), and ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced they have launched a fully integrated account-based channel marketing (ABCM)…

Entravision Announces New Sales Leadership in Harlingen – Brownsville – McAllen, TX

Rio Grande Valley Area Influencers Bernice Lopez Smith and Debbie Flores Join Entravision's Integrated Marketing Solutions Team  Entravision Communications Corporation, a diversified global media and advertising technology company serving Latino consumers, announced the appointment of Bernice Lopez Smith to Senior Vice President and Debbie Flores to Vice President of Integrated Marketing Solutions. Both executives will be based in McAllen, TX and report to Eddie Melendez, President of Local Media for Entravision.…

Seamless Search-to-Social with Market Reach

Realtor.com helps professionals grow and cultivate leads as spring home buying season begins Cutting through the clutter of digital home search just got a bit easier for agents and brokers across the country with Market Reach, a new lead generation and brand marketing solution from realtor.com. As home shoppers consider their next move, the home search is often top-of-mind. Even when they're not actively searching for listings online, chances are they're thinking about the process. Market Reach applies behavioral…

UpContent Announces New Marketing Solution for Advisors Working with Shareholders Service Group

UpContent, a highly regarded platform that enables marketers to discover, curate and distribute compelling online content to clients, announced today that it has partnered with San Diego-based Shareholders Service Group (SSG) to offer its content marketing solution to the over 1,600 registered investment advisors that do business with SSG. Marketing Technology News: Phillip Lomax, Early Uber Eats Member, to Join MediaScience, Ventures into Neuromarketing “We’re very pleased to be partnering with SSG to offer a content…

Building Personal Connection and Conversion with an Unlikely Medium…SMS

VuPulse launches VuSMS, the industry’s first marketing solution to reach live TV viewers and drive live tune-in on mobile Forget lame 0.1% open rates. VuPulse, the digital advertising industry's only Post-Click Marketing Platform, is harnessing the power of SMS to forge deep personal connections with consumers, drive direct response and immediately convert awareness into viewership. With 75%* of consumers open to receiving SMS messages from brands, SMS response rates at 209%** higher than phone, email and Facebook,…

Herow Announces $18.6 Million Series B

Brings Total Funding to $19.7 Million Through past Investors Herow, a leader in mobile engagement and user context, announced the closing of its $18.6 million Series B from its historical investors Xerys Fund, Siparex and Calao Finance. Funds will be used to accelerate the deployment of the company's new contextual engagement SaaS solution for mobile applications, beyond existing markets in Europe and the United States. Herow - formerly known as Connecthings - raised its Series B to finance its expansion to the United…

Introducing DealCloud Dispatch: The Integrated Marketing Solution Built for the Capital Markets

Dispatch provides capital markets professionals with an intelligent, fully integrated solution for institutional relationship management DealCloud (an Intapp company) – provider of a single-source deal, relationship, and fund management solution for capital markets firms – announces the launch of its proprietary, fully integrated marketing solution, Dispatch. The solution centralizes a capital markets firm’s business development and marketing activities into one, unified platform and comes equipped with landing pages,…

Facebook Partner on Using UnrealFront’s Cinemagraph Ad Creative to Market Your Mobile Game

Getting mobile users to pay attention to and engage with an ad can be a challenging prospect. Rewarded video ads are designed to entice people to engage directly in return for something valuable such as in-game currency, while Playables can give a taste of the full app experience. Interstitial static ads remain popular, but such is their nature they may not get users to click through, but rather be seen more as a nuisance. There’s another ad format that could be considered though: the cinemagraph. These are still…

The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China

Programmatic Platform Allows Multinational Brands to Drive Growth in China In response to global marketers’ focus on China as a key growth market, advertising technology leader The Trade Desk has officially launched its programmatic ad buying platform in China. “The platform’s data-driven insights help inform strategy and allow our team in New York to plan, buy, and execute for our global brand clients around the world – including reaching audiences in China.” Since the beta launch late last year, The Trade Desk has…