Customers can enjoy accurate and enriched CRM data via up-to-date, deterministically matched unified profiles to perform marketing in the Identity-driven Era

LiveIntent announced it has launched Identity Enrichment on Salesforce AppExchange, enabling brands to efficiently bridge their customer data deterministically to continuously authenticated licensed identity, demographic, and behavioral data from the LiveIntent Identity Graph.

As brands strive to perform personalized marketing and advertising across devices, channels, and platforms, the resolution rate and quality of their operational CRM data is one of the most important deciding factors for success.

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LiveIntent’s Identity Enrichment app will provide clients with a simplified customer matching process against multiple identifiers — including emails, mobile identifiers, addresses, and phone numbers. LiveIntent Identity Enrichment has delivered high resolution via its continuously authenticated licensed Identity Graph.

Once matched, LiveIntent will dedupe, cleanse, append, and enrich a customer’s first-party data with continuously authenticated licensed identity, demographic, behavior, and interest data in order to support marketing, advertising, and service delivery initiatives.

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With Identity Enrichment, a client can perform identity resolution, audience targeting, measurement, personalization, and so much more.

LiveIntent’s Identity Enrichment app provides customers with the confidence that their first-party data is complete and accurate. The Identity Enrichment app equips customers with the intelligence and insights needed to segment, personalize, and target their audiences by leveraging first-party data. With Identity Enrichment, customers can successfully undertake any marketing, advertising, or service initiatives across channels, walled gardens, and hedged gardens to overcome media fragmentation and siloed data.