Identity Resolution Expert’s Analytics-Driven Segmentation Data Will Help Generate More Lookalike Audiences to Broaden CPG Brand Reach and Drive Campaign Lift

Consumer identity management expert Infutor  announced that digital marketing and consumer data management technology company SRAX is using Infutor’s Connex Audience Clusters’ analytics-driven segmentation data to help extend brand marketer reach on its BIGtoken platform.

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BIGtoken is a permission-based data marketplace where more than 16 million consumers have registered to earn rewards for completing surveys and scanning receipts, while advertisers have access to transparent, verified consumer data to better reach and serve audiences. With the addition of Infutor Connex Clusters’ consumer behavior and lifestyle analytics, BIGtoken brand and CPG customers including Kraft, P&G and others, can find, model and target new and more lookalike audiences to drive actions at retailers such as WalMart, Kroger and more.

“We needed robust audience segmentation data that meets our high standards to help our brand clients broaden their reach for and increase programmatic campaign lift,” said George Stella, EVP SRAX/BIGtoken. “Infutor is known in the market as a trusted, privacy-conscious partner and we have seen that in action as we work with them to find more ways to leverage their deterministic, analytics-driven data across our platform.”

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Infutor’s Connex Audience Clusters’ segmentation data including consumer behavior and lifestyle analytics enable marketers to identify groups of their most profitable customers and prospects based on unique KPIs across seven cluster types: Household, Family, Neighborhood, Digital, Generations, Life Stage and Messaging. The audience segmentation and analytics data helps marketers focus their resources on high propensity audience segments featuring thousands of unique lifestyle traits including geographic, demographic, psychographic and technographic characteristics, as well as media consumption, brand preferences and buying behaviors.

“The nature of BIGtoken’s transparent platform is unique in the market as they can gather and activate campaigns based on real-time insights from their consumer reward system,” said Gary Walter, Infutor CEO. “We are excited to be able to provide BIGtoken consumer behavior and lifestyle analytics data that helps identify new lookalike audiences and extends their brand clients’ reach.”

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