MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond 

Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising — essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).

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Ad Revenue, generated from in-app advertising, has become an increasingly popular and lucrative monetization strategy for mobile apps around the world. AppLovin data shows that in-app advertising with MAX yields a 10-30% Average Revenue Per Daily Active User (ARPDAU) increase for developers and offers a way to reduce time spent manually optimizing ad monetization.

Adjust’s Ad Revenue reporting allows marketers to tie back Ad Revenue data to user acquisition sources. Critically, the reporting finally gives marketers an accurate and privacy-compliant way to measure user LTV and Average Revenue Per User (ARPU). Marketers gain more accurate data, and in turn, users benefit from smarter and more personalized advertising.

“Ad Revenue reporting removes significant blind spots for today’s marketers and gives them the ultimate insights to drive their growth,” said Andrey Kazakov, VP Partnerships of Adjust. “Adjust’s transparent and accurate data coupled with AppLovin’s strong gaming specialty will change the way gaming apps monetize in 2020 and beyond.”

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“Previously, developers only had access to ad data averages that informed crucial metrics like LTV and ROAS. Now, with this integration developers using Adjust can get the precise User-Level Ad Revenue data allowing them to make more informed decisions about their user acquisition strategy,” said Idil Canal, General Manager of MAX, AppLovin.

Adjust released its Ad Revenue reporting feature in early 2019, with a goal of bringing more transparency and accuracy to the mobile marketing industry. Ad mediation platforms ironSource and MoPub, have also integrated the feature.

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