With Improvado, Marketing Agencies Now Have a Simpler Way to View Performance Insights

Today, Improvado, a provider of the leading marketing data aggregation platform, and Looker, a leading data platform company, have announced they have partnered to bring powerful automated analytics and visualization to marketing agencies.

Read More: Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

Improvado and Looker are partnering to solve the marketing agency dilemma: how to automate and visualize client reports. Customers will realize three main benefits —

• Automated Dashboards: Manually building client reports is now a thing of the past with Improvado’s automated pipeline sending real-time data to the “Agency Command Center” dashboard in Looker. This is now available in the Looker Blocks Directory™, which includes pre-built pieces of code that can be leveraged to accelerate analytics.
• Complete Control: Understanding agency performance has never been easier. Visualize overall agency metrics from a birds-eye-view, client by client, or get granular, down to specific channels, ads, creatives or keywords. Customize metrics and visualizations to fit your needs.
• Real-time Insights: It’s quick to identify performance outliers making it easy to address red flags in real-time, replicate success and improve ROI.

Recommended: Interview with Jennifer Grant, Chief Marketing Officer at Looker

At the time of this announcement, Daniel Kravstov, CEO and Co-Founder at Improvado, said, “We’re very excited to be working with Looker because our joint solution is a serious game-changer for marketing agencies.”

Daniel added, “By collaborating with Looker, our users can send all their data to Looker with the click of a button, where they can create visual dashboards of their metrics in real time.”

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‍“Improvado makes it easy for marketers to consolidate data sources into a data warehouse so they can start using Looker to discover and share insights,” says Drew Kells, Director of Agency Alliances at Looker.

To learn more, register to watch this webinar “How to Streamline Your Data-Driven Marketing Agency” to hear how to best streamline reporting, optimization, and visualization for multiple clients across channels & campaigns.

Currently, Improvado enables marketers and agencies to collect all their marketing data in one place, in minutes – empowering them to work smarter, not harder. Based in San Francisco, California, Improvado provides a flexible and scalable marketing middleware solution to brands like Ancestry, Hims and agencies like Havas, WPP and Dentsu. Investors include executives from some of the most recognizable brands in the marketing world including Auren Hoffman the LiveRamp founder, Omar Tawakol the founder of BlueKai, Rajeev Goel the founder of PubMatic, and more.

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