Browsing Tag

Looker

Charlotte Tilbury Leverages Google Cloud for Data-Led Customer Experience

Looker delivers critical capabilities for global retailer adapting to new times Charlotte Tilbury, the global luxury beauty and skincare brand, has deployed Looker, the business intelligence (BI) and analytics platform from Google Cloud, to accelerate its omni-channel growth and further support the customer-centricity and agility of the business. Charlotte Tilbury's rapidly-growing global business - available in more than 60 countries via CharlotteTilbury.com and 550 physical locations - sought to advance its data…

Google Cloud Delivers Enhancements to Looker that Optimize Performance and Accelerate Application Development

New improvements make it easier for companies to maximize data infrastructure investments, accelerate time-to-insight, and build, install and share data applications Looker, the business intelligence (BI) and analytics platform that is now part of Google Cloud, is helping customers augment their data experiences with enhancements in three key areas: modern business intelligence (BI), foundational optimization and performance improvements, and updated data and development tools. Included in this release is support for the…

Qwinix Collaborates With Looker To Empower Digital Transformation

Our Clients Can Unlock Greater Business Intelligence Than Ever Before Qwinix announced that it has joined the Looker Partner Network ecosystem. This collaboration between Looker and Qwinix enables customers to transcend traditional business intelligence by seamlessly integrating data experiences into the way people already work. As a member of the Looker Partner Network, Qwinix plays a critical role in the program’s mission to empower individuals and companies by offering data analytics and business insights to every…

Auto Trader Expands Relationship with Google Cloud to Accelerate Digital Transformation

Leading digital automotive marketplace embraces the power of data with Looker Auto Trader, the UK's largest automotive marketplace, has implemented Looker as part of its wider digital transformation initiative. Looker's analytics platform provides Auto Trader with access to vital insights to deliver data-driven improvements across its business for the benefit of its employees and customers. "A fundamental shift in the process of buying and selling cars driven by technology, means the volume and the variety of data that…

Turbo Systems Hires Former Looker CMO Jen Grant as CEO

Turbo Systems, a three-year old, no-code mobile app startup, announced it has brought on industry veteran Jen Grant to be CEO. Grant, who was previously vice president of marketing at Box and chief marketing officer at Elastic and Looker,  brings more than 15 years of tech company experience to the young startup. She says that when Looker got acquired by Google last June for $2.6 billion, she began looking for her next opportunity. She had done a stint with Google as a product manager earlier in her career and was…

Turbo Systems Welcomes Looker Veteran Jen Grant as CEO

Veteran technology industry executive to strengthen operations and accelerate growth strategy Turbo Systems, the no-code platform that makes it easy for anyone to build a mobile app for their business, announced it has appointed Jen Grant as Chief Executive Officer (CEO). Grant joins Turbo Systems at a pivotal time as the company undergoes an ambitious expansion to serve the needs of organizations that must rapidly develop custom mobile apps to serve their ever more distributed teams. With a successful record of…

MarTech Interview with Barbara Lawler, Chief Privacy and Data Ethics Officer at Looker

"Data ethics is doing the right thing with data, considering the human impact from all sides, and making decisions based on your brand values." Hi Barbara. Tell us about your journey into data protection and how you started at Looker. My journey into data security and privacy began more than two decades ago, where I previously served as Chief Privacy Officer for Intuit, Inc. and the Hewlett-Packard Company. In fact, I was Hewlett-Packard’s first-ever CPO, where I led a global team that drove global privacy policy and…

Looker, Alight Analytics Team Up for New Marketing Dashboard for Paid Media Campaigns

Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place Alight Analytics, the leader in marketing analytics, has just released its first-ever marketing dashboard template for Looker’s data analysis and visualization platform. Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place. It’s an easy way for users to monitor total marketing…

Wipro Recognized as ‘Best Global Systems Integrator’ by Looker

Wipro Limited, a leading global information technology, consulting and business process services company, announced that it has been recognized as the ‘Best Global Systems Integrator’ by leading data platform company, Looker, during the 2019 Looker Partner Summit. Marketing Technology News: Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices Wipro received the award for its significant investment towards building the comprehensive Looker services practice in 2019. The…

TechBytes with Pedro Arellano, VP of Product Marketing at Looker

You have a long track-record of successfully working in and managing diverse Product development teams. How did you arrive at Looker and what attracted you to the BI ecosystem? A database class during my sophomore year in college inspired me to pursue a career in Data and Analytics. The idea that information can be organized and used to make rational, fact-based decisions has always appealed to me personally. I’ve been in this industry for 20+ years so long enough to know when a company is moving in the right direction.…

Looker Achieves Top Rankings in BARC’s ‘The BI Survey’ For Second Consecutive Year

Customers Give Looker’s Data Platform a 100% Recommendation Score Looker, a leading data platform company, announced that it received top-rankings and a perfect customer recommendation score in its second appearance in The BI Survey 19 from the Business Application Research Centre (BARC). Looker received top-rankings and a perfect customer recommendation score in The BI Survey 19 from the Business Application Research Centre The report provides feedback from over 3,000 respondents across 95 countries using 36 BI…

Exasol Teams up With Looker to Deliver Best In-Class Analytics Experience to Customers

Together, Exasol and Looker Integrate to Power Data Democratization With Unrivaled Performance Exasol, the analytics database, announced that it has joined the Looker Partner Network ecosystem. The arrangement enables customers to transform their business by providing a single source of truth for accessing and gaining insights into data. As a member of the Looker Partner Network ecosystem, Exasol plays a critical role in the program’s mission to empower individuals and companies by offering data analytics and business…

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

PathFactory announces enhanced reporting capabilities powered by Looker that will uncover unparalleled insight into marketing effectiveness and equip marketers with actionable data points PathFactory, the award-winning Content Insight & Activation platform, today announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory’s stronghold as leaders in the content engagement space. The integration of Looker within Path Analytics, PathFactory’s best-in-class analytics suite, will equip…

MarTech Interview with Panayotis Nikolaidis, CEO and Founder at Savings United

"Increasing the level of autonomy and creativity means that our team members are more likely to have a great day." Tell us about your role and journey into Technology. What inspired you to start Savings United? I wanted to set up my own business for as long as I can remember. However, I was inspired to start Savings United following a summer entrepreneurship program at Hanse Ventures, an incubator company for start-ups in Hamburg. The program was excellent. It gave my cohort and me the opportunity to develop new business…

Looker Receives Highest Scores Possible in Enterprise BI Platform Report Across Seven Categories

The Company is Named a ‘Strong Performer’ By Leading Independent Research Firm Looker, a leading data platform company, announced it has again been identified as a ‘Strong Performer’ in The Forrester Wave: Enterprise BI (Business Intelligence) Platforms (Vendor Managed), Q3 2019 report. It gave Looker the highest scores possible across the following categories: Big Data, System of Insights, Product Vision, Deployment Options, Delivery Model, Execution Roadmap and Past Performance. According to the report, “reference…

PopSockets Depends on Looker to Fuel Data-Driven Culture

Experiencing 70,000 Percent Growth Over a Three-Year Period, PopSockets Uses Looker and Snowflake to Operate Efficiently and Ensure Quality of Inventory Globally Looker, a leading data platform company, announced that PopSockets, maker of expandable phone grips, relies on the Looker data platform to establish and maintain a data-driven culture during its tremendous growth. By making data-driven decisions a priority, PopSockets ensures maximum efficiencies within the company, and protects the quality of its product for…

Formulus Black Partners with Looker to Improve Data Science Team Productivity

Joint solution to increase query performance up to 70x for data teams to analyze, and visualize data faster than ever before Venture-backed startup Formulus Black announced it has partnered with Looker, a leading data platform company, for a joint solution to increase query performance up to 70x without complicated database migrations or changes. Formulus Black’s Forsa software, combined with Looker, allow users to analyze and visualize data at memory channel speeds. The efficiency of data teams depends on how fast…

Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion

Upon the close of the acquisition, Looker will join Google Cloud MarTech is getting its major Big Data push. MarTech 150 RADAR Company -- Data Analytics and Visualization platform Looker is settling to become a Google-owned company following a $2.6 billion acquisition deal. Previously, Looker and Google have partnered in providing Cloud Computing services to the Marketing, Sales and Business Intelligence customers. Currently, Looker customers leverage the Company's multi-Cloud functionality to integrate with SaaS…

Looker Expands the Power of Its Data Platform with Sales Analytics Application and Powerful Third-Party Developer Features

The Tour London, Looker ’s annual global roadshow, the company announced a significant addition to its cloud-based, modern data platform product offering with a new application, Looker for Sales Analytics, designed to deliver comprehensive insights to sales organizations to drive revenue. This expands its suite of purpose-built applications to address the analytical needs of sales teams alongside its current offering of Looker for Digital Marketing and Looker for Web Analytics applications. In addition to this new…

Serve Your Aces In Sales Reporting: Top Sales Analytics Tools For 2019

This primer identifies the Sales Analytics tools for 2019 based on research and recommendations from the industry Is Sales Analytics a sideshow for you when it comes to effectively managing your CRM and ABM data? Every data has a story to tell. With sales data, you could build a story that leads you to achieve your revenue targets and churn ROI from your existing sales technology stacks, which should include CRM, Sales Intelligence, ABM and Sales Enablement tools. Very few teams within a data-driven organization…