Acquisition Redefines Technographics Globally and Expands HG Data’s Enrichment Offerings

HG Data announced that it has acquired Pivotal iQ. This acquisition extends HG Data’s position as the world’s leading technographics provider by adding Pivotal iQ’s IT contract data, spend intelligence and an intuitive interface that helps businesses generate better insights. The combined company delivers the industry’s highest quality and broadest technology usage data relied upon by sales and marketing teams to accelerate pipeline and revenue growth.

“For years companies large and small have relied on HG Data to identify the software, hardware and cloud services being used by millions of companies worldwide. With the addition of Pivotal iQ in a market first we are now able to provide our clients with a unique blend of account based IT spend, IT install and contract renewal intelligence.” said Elizabeth Cholawsky, HG Data’s CEO. “This information can be accessed through the Pivotal iQ platform, allowing our customers to act more quickly on the best technology datasets with the deepest insights.”

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Key customer benefits include:

• Richer combined technographic datasets, now including coverage of IT contracts including contract values and renewal dates
• Deeper technographic insights, including IT spend by category for millions of companies leading to predictive sales intelligence Supporting account TAM and wallet share analysis at a granular level unsurpassed in the market
• Better access to all data with an integrated and intuitive user interface that provides a holistic view of a customer or market, helping businesses prioritize and identify opportunities faster and more reliably
• Larger global footprint built to leverage rapidly accelerating international growth opportunities

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Starting immediately, both HG Data and Pivotal iQ customers will see an increase in the quality and number of companies, contracts, and technographic data that they can access. Over time, HG Data will bring together the best features of each platform to help customers accelerate their business growth.

Both HG Data and Pivotal iQ leverage advanced data science approaches to deliver an unparalleled level of accuracy in the market. Customers are able to quickly identify their target accounts, predict and prioritize them based on their likelihood to purchase, and directly connect with the right buyers at the right time.

“Our vision for Pivotal iQ has been to deliver the best intelligence on the ICT sourcing activities of Organizations to empower businesses to make better supply and purchase decisions,” said Tim Royston-Webb, Pivotal iQ CEO. “By joining with HG Data, our joint customer base now has access to an unparalleled portfolio of firmographic and technographic data along with intuitive decision tools that will help their businesses grow and succeed.”

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