Iconosquare launches new Facebook analytics tools

PRNewswire

December 8, 2017

Iconosquare, Best Known for Its Instagram Analytics Platform, Expands to Facebook

Iconosquare, the social media analytics platform, has launched a new suite of Facebook analytics for social media marketers. Iconosquare for Facebook will allow marketers to track the performance of their Facebook Page metrics and Instagram marketing efforts from a single analytics hub.

Iconosquare is best known as a market leader in Instagram analytics, where its platform of advanced and user-friendly analytics software has helped it amass over 40,000 customers since its launch in 2011.

Also Read: The “New” Path to Scale

Iconosquare has now added a range of analytics features to its platform which enables marketers to analyze their Facebook communities with more detail than ever before. Over 6,000 pages have already signed up to Iconosquare’s Facebook Analytics platform. The new features expand on Facebook’s native analytics by analyzing multiple layers of datasets – for example, combining post type and post-performance – and providing advanced data exports, report scheduling, and competitive analysis. Other features include:

Reach and engagement measurement
Community engagement
Post timing recommendations
Competitor tracking
Comment monitoring

Also Read: Comments and Collaboration Features Now Available in Onvia 8

These features, with more planned, including Facebook Page performance and post scheduling, are available now to new and existing Iconosquare customers. Iconosquare’s Instagram and Facebook analytics platform is designed for marketers of all stripes, from individual influencers right up to enterprise marketing teams, and is available from just $9/month.

Iconosquare launches new Facebook analytics tools — Romain Ouzeau

Romain Ouzeau, CEO of Iconosquare, said: “People use Instagram and Facebook for different reasons: Instagram speaks to users’ sense of authenticity, identity, and emotion, while Facebook targets users’ desire to learn and be informed. Today’s brands need to address both audience personas, the emotional and the rational, and having a strong presence on both platforms is a sure-fire recipe for success. Facebook and Instagram are becoming more tightly integrated on a technological and feature-level: there is a clear case for a unified approach to both platforms for marketers, and we are delighted to be able to offer our customers the tools for them to succeed on both platforms.”

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.