Knoema, the premier data platform which makes data discoverable and actionable, today announced the acquisition of Seek Data, a leading cloud data and analytics consultancy across industries, including retail and consumer packaged goods (CPG).

The onboarding of Seek Data’s analytics professionals and engineers will accelerate Knoema’s goal to meet end-user demand for solutions that are tailored to specific industry verticals, starting with retail and CPG. Effective immediately, Erik Mitchell will join the Knoema team full-time as Chief Strategy Officer overseeing commercial and product strategy at the combined firm.

“The Knoema Data Hub has led to partnerships with some of the industry’s leading IT and business leaders to access, work with, and derive insights from data,” said Charles Poliacof, CEO of Knoema. “With the acquisition of Seek Data, we will have an opportunity to offer a suite of solutions that support business users on the front lines of sales and marketing, as well as supply chain. We’ll be in a position to bring the world’s data to life through Seek Data’s proprietary data models and in turn, increase the ROI on data and technology spend for companies in the retail and CPG space.”

Since receiving investments from Eldridge and Snowflake Ventures, Knoema has transitioned from being a data provider with comprehensive data sets in the Snowflake Marketplace to a leading Gartner categorized Data Hub. Through this acquisition, Knoema will also look to a more integrated partnership with Snowflake by turning the Seek Data Retail and CPG Hub into a series of applications that will run natively on the Snowflake Data Cloud’s Native Apps framework.

“By combining Seek Data’s deep industry expertise and applications with Knoema’s ability to enable customers to seamlessly discover and access data across the Data Cloud, Snowflake customers will now be able to access their most critical data assets across the Data Cloud in a more personalized manner,” said Rosemary Hua DeAragon, Global Retail, and CPG Industry GTM lead, Snowflake. “Mutual customers will also now be able to take advantage of a new integrated suite of industry-specific native applications that drive automated business ROI natively across the Data Cloud.”

“Business teams are leveraging more data than ever before, and Seek Data’s unique ability to turn data into returns on investment that drive insights and business outcomes has been a key differentiator in the market. By combining Seek Data’s business expertise and Knoema’s technology and scale, Knoema will redefine how business analytics teams drive outcomes across industries, beginning with retail and CPG.” said Seek Data founder, Erik Mitchell.

Seek Data, founded in 2019 by Erik Mitchell, has seen rapid growth since its inception. With a client portfolio that already includes many of the world’s largest brands, along with deep partnerships with many industry-leading technology and data providers, Seek Data will bring a robust client and partner portfolio to the Knoema Data Hub.