Digital Agency DEG Hires New Director of Analytics and Insight

One of the fastest growing companies, DEG is a full-service digital agency that delivers marketing messages which help connect and create a resonating impact. DEG has now hired marketing veteran Paula Burr, as the Director of Analytics and Insight.

Burr will guide the team of analysts at DEG to optimize brand channels, understand their customers better through both qualitative and quantitative methods. The DEG analysts work as members of integrated agency teams to define data strategy. They also arm strategists with insights on consumer-centric data to outperform competitors.

“What’s always set DEG apart is our ability to transform data into actionable insights for our clients,” said John Stauffer, Managing Director of Strategic Planning and Channel Strategy. “Paula’s hiring will continue to strengthen our advanced analytics offering, and her experience in retail and ecommerce will give our teams an incredible advantage as we grow and compete on a global scale.”

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“I have always been passionate about telling customers’ stories, and those stories begin and end with data,” Burr said. “What drew me to DEG was the agency’s data-first approach and the opportunity to work with talented teams across every channel to tell those stories. I look forward to continuing the growth of DEG’s analytics practice and developing new and exciting ways to engage customers.”

Burr brings to the industry over twenty years of experience in digital leadership which includes data analytics and research courses on all platforms. Her experience goes a long way, including Fortune 500 companies like USAA, CDW, Sprint Nextel and Sam’s club. Paula believes that the key indicators in best digital optimization practices include enterprise education and constantly learning from experimentation. Paula has led efforts to build digital exploratory analysis disciplines and practices for UX optimization and redesign efforts.

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