Judges Praise Blis’ Location-Based Insights as a Clever Strategy to Understand Target Audiences
Blis, the global pioneer in advanced location data technology, was recently named the winner of a Gold Stevie Award in the Marketing Campaign of the Year – Culture & The Arts category in The 16th Annual American Business Awards, the USA’s premier business awards program.
The winning campaign saw the use of Blis’ proprietary technology to create unique and relevant audience segments for a design studio client looking to reach a niche group with ads driving them to an upcoming design event. Blis then monitored the behavior of all exposed devices to the ads and tracked foot traffic to the client event.
In addition to driving awareness and foot traffic to the client event, there was also one main sponsor, an auto dealership. The client wanted to monitor subsequent foot traffic of the sponsors auto dealerships to showcase the impact the sponsorship had on the event attendees to the auto sponsor. This campaign not only exceeded the client’s goals but also offered rich insights to help guide their overall marketing strategy.
Judges praised the campaign as “a clever strategy to understand the target markets and their access pathways” and a “great and original use of geodata and tracking.”
“We are honored to receive the Gold Stevie Award for our ability to target specific audience segments,” said Gil Larsen, VP, Americas at Blis. “Blis strongly believes that the ability to understand real-world consumer behavior is best done through the power of location and movement data.”
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of Stevie Award categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year, and App of the Year, among others. More than 200 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
“The nominations submitted for The 2018 American Business Awards were outstanding. The competition was intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment,” said Michael Gallagher, president and founder of the Stevie Awards.
Recommended Read: TechBytes with Alex Wright, Head of Insight, Blis