Browsing Tag

Blis

Blis Launches Playbook – Preparing For A Privacy-first World: Your Personal Guide To Getting Impersonal

Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new playbook, 'Preparing for a privacy-first world: your personal guide to getting impersonal'. This educational playbook complements the company's global 'It's nothing personal' ad campaign launching , to create awareness about the need for a privacy-first approach. Changes to IDFAs and cookies will fundamentally affect every part of the campaign cycle, from planning through to activation and measurement. A recent Blis study…

Blis To Empower World’s Largest Brands And Agencies To Target Customers At Scale In The Post-Cookie World

- Blis' new privacy-first product suite will enable clients to deliver key business outcomes  - By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media   Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new product suite, which will enable the world's largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes.…

Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One

No one could blame the digital marketing community for feeling exhausted right now. Over the past year, the COVID-19 pandemic has disrupted the normal operations of most businesses and, for many, the work of digital marketers has been a crucial element of their organization’s response. Now, digital marketers are facing unprecedented levels of upheaval in how they find, reach and engage customers. Apple has announced that in the interest of consumer control, it will give users more ability to opt-out of targeting or…

Former Amobee, SingTel Ad Tech Veteran Harry Dewhirst Joins Hivestack’s Advisory Board

Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, announced the appointment of Harry Dewhirst as the first member of its Advisory Board. Dewhirst, who co-founded adtech company Amobee – which was acquired in 2012 by SingTel – will focus on advising and providing counsel on the strategic expansion of Hivestack across APAC. “We are delighted to welcome Harry as a member of Hivestack’s Advisory Board”, commented Andreas Soupliotis, Co-founder and CEO of Hivestack. “His success as a…

Blis Prospect Targeting Helps Drive New and Lapsed Audiences

Continuing its product momentum, Blis, the trusted leader in location-powered advertising and analytics, has announced the launch of Prospect Targeting, an innovative addition to its product suite. The new product combines Blis' valuable and accurate location data with customer characteristics and online behaviors. It gives the world's biggest brands a powerful tool to find, target, and reach more customers like their current ones and drive them in store or online this holiday season. Marketing Technology News: eGain…

New Blis Report Pinpoints Geography, Mobility and Psychology as the Key Factors Impacting Behavior Change Leading up to the Holiday Season

Blis, the trusted leader in location-powered advertising and analytics has launched a new global report, 'Behaviour change is real: how brands can harness it', in advance of the upcoming holiday season. The report looks at three key indicators for behavior change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction. The analysis highlights how these three factors interact and impact consumer behavior, as seen both in our foot…

Blis Keeps Finger on the Pulse of Consumer Behavior With Global Sentiment Tracker

Economic outlook in the US remains relatively optimistic with a rise in intent to spend spare funds on a car Blis, a trusted leader in location-powered advertising and analytics has today released the Blis consumer confidence pulse, an interactive tracker that captures a quick snapshot of consumer sentiment. The tracker plots how consumers are feeling about their local economy, household finances and spending intent and the survey is running in the US, UK, UAE, Singapore and Australia. Based on three highly topical…

Blis Extends Partnership With Imply For Self-Service Analytics At Scale

Imply gives location-powered advertising leader real-time operational control, customer insights and executive visibility. Imply, the leader in self-service analytics, announced an extension of its partnership with Blis to enable real-time self-service analytics for the location-powered advertising leader. Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results. Blis uses Imply to integrate advertising…

Blis Launches New ‘Habits to Home Targeting’ Product in Response to COVID-19 to Help Advertisers Deliver Personalised Ads to…

This product is powered by a new proprietary Blis technology Blis, the trusted location-powered advertising and analytics partner, today announced the launch of a new product, Habits to Home Targeting, created to help brands adapt their advertising for a 'stay at home' COVID world. The new product combines Blis' accurate historical audience targeting data, largely from pre-COVID consumer behaviours, with a new proprietary technology designed to identify and reach entire households at scale. Blis Habits to Home…

Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to Adapt to Win Consumer Hearts in the QSR…

Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects of life - whether it’s new shopping or eating preferences, consumers have shown a growing desire for something in particular: convenience. As a result, many Quick Service Restaurant (QSR) brands have adapted by offering online ordering for easy in-store pickup and sending promotional deals and discounts via mobile. As these consumer patterns continue, QSR marketers will need to adapt strategies…

Blis Launches New Research Series on Global Consumer Behaviour, Drawing on Data from More Than 2.5 Million Consumers in 133,000 Locations

Report is first in research series that will form the cornerstone of Blis’ evolution to delivering  real-world intelligence that provides real, actionable insights for businesses to deeply understand their customers Blis, the global leader in real-world intelligence, launched the first of its quarterly insights series, ‘Real-world intelligence: how the world eats’. The series, powered by the Blis Smart Platform, examines the patterns of behaviour from over 2.5 million consumers in 133,000 locations globally. The ‘How the…

Blis Is the First Global Location Intelligence Company to Offer Independent Location Data Verification by Location Sciences

Blis and Location Sciences Announce Alliance to Drive Data Verification and Transparency in the Advertising Industry Blis, the global leader in real-world intelligence, has announced that it is the first global location intelligence company to embrace independent verification of data quality from independent location data verification and analytics company, Location Sciences. Blis and Location Sciences are coming together as two independent companies with a common goal for more transparency and data integrity in the…

Blis Expands Into the Netherlands With First Hire

Lucas Noordhoorn, former Benelux MD of Adello to head up sales Blis, the global leader in real-world intelligence, announces the launch of its Netherland's office with its first appointment, Lucas Noordhoorn as Head of Sales, Netherlands. Noordhoorn joined Blis in May further expanding their Global presence. Noordhoorn joins Blis at a time of continued growth across the business, globally. Marketing Technology News: Loyalty Brands Announces Partnership with Textellent To Deliver Innovative SMS Sales & Marketing…

Blis Research Shows Shopping Habits Are Increasingly Mobile and Automated

New Report Around Omnichannel Shopping Shows 71% of Consumers Are Mobile Shoppers, While 61% Are Willing to Automate Their Purchas Blis, a global martech business, announced the launch of a new white paper entitled “Omnichannel Consumers Treading New Paths to Purchase.” The research identifies the changing preferences of consumers in an omnichannel retail landscape and the opportunities for marketers to better connect with their customers. The findings show that mobile shoppers provide a rich opportunity for retailers,…

Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores

Strategies like Location-Based Targeting and Retargeting Help Drive Foot Traffic Blis, the global martech leader, announced the launch of a new report with WBR Insights and Future Stores. The study, Brick and Mortar Loyalty: How Brand and In-Store Engagement Strategies Go Hand in Hand, surveyed 100 retail professionals in a variety of roles. The results provide a unique guide to how the most successful brands are combining online and offline data, including location-based data, to create a unified, seamless experience…

HERE and Blis Partner to Enrich Insights and Data Through Location Intelligence

HERE Technologies, a global leader in mapping and location platform services, and Blis, a global pioneer in advanced location data technology, announced a partnership that will enhance Blis’ audience ability to deliver premium, accurate and scalable points of interest (POIs) across all of its location-targeting insight capabilities and tools. HERE Places, the company’s global database of places, will enhance Blis’ robust POI database, which maps verified GPS data to real-world locations. With access to more than 1 billion…

New Research Reveals Consumer Perceptions of Personal Privacy and Data

Study from Blis Shows 60% of US Consumers Are Willing to Share or Sell Their Personal Data Blis, the global pioneer in advanced location data technology, announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it. The study finds that consumer awareness of their personal data is growing, and, as a result, it is critical that marketers not only abide by…

Interview with Diane Perlman, CMO, Blis

"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth."Tell us about your role and journey into technology. What made you join Blis? Back in the US, I was poached by a tech startup who was a client of the agency I worked for and became their first Marketing Director. This was during the time of the original internet bubble and brought me to the UK. From there I went back agency side - to a large global ad agency, then to a digital…

Global Location Data and Analytics Platform Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO

Perlman Joins as Company Projects to More Than Triple US Revenue After Just Two Years in the Market Blis, the global pioneer in advanced location data technology, announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer to oversee the company's global marketing strategy. Based in London, Perlman will be report directly to CEO Greg Isbister and serve on the company's leadership team. An established marketing leader with big brand, startup, scaleup and agency-side experience, Perlman comes to…

Blis Defines “Romantic Buyers” Based on Location Data and Contextual Targeting

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to Purchase from Linear to Web Based on Location Data Just five years ago, the majority of shoppers placed TV ads as the primary source of knowledge for new product discovery, closely followed by friends and family. Now, Digital e-commerce is a tricky place. The consumer path in the buying cycle has grown wider and more complex with time. Location data is a very powerful tool for marketers to…