Merkle and Cardinal Path to Partner on Delivery of Google Analytics 360

By MTS Staff Writer On Aug 10, 2018

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics consulting firm and fellow member of the Dentsu Aegis Network, to deliver advanced Google Analytics 360.

Dentsu Aegis Network’s ability to provide growth solutions and expert services that present new business opportunities across the entire customer journey is further realized when its individual agencies come together to bring their clients seamlessly integrated value from a broader set of capabilities. It is in this spirit that Merkle and Cardinal Path have entered into the agreement.

As part of the agreement, Cardinal Path will deliver Google Analytics 360 Suite (part of the Google Marketing Platform), including licensing, services, and support to both its own and Merkle’s clients, while Merkle continues to lead the market with Google Cloud offerings and the people-based marketing services that are core to its value proposition.

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While Merkle’s CRM, performance media, and Google Cloud offerings are class leading, Cardinal Path leads the market as the world’s foremost reseller and consulting firm specializing in Google Analytics 360. Cardinal Path has been offering both licensing and services expertise since 2005 and has a client retention of greater than 95% among its Google Analytics 360 clients.

“Cardinal Path is known across the industry as the go-to firm for Google Analytics. They have literally ‘written the book’ on this platform, establishing proven processes and adding exponential value through a vast set of knowledge and experience built through thousands of successful engagements,” said Alex Yoder, executive vice president, analytics, Merkle. “One of the benefits of being part of the Dentsu Aegis Network is being able to work in lock-step with highly specialized firms like Cardinal Path. Together, we offer our clients a team with expertise that is simply unparalleled in these critical areas.”

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“The ability to support Merkle’s large-scale performance-marketing initiatives is an exciting prospect for Cardinal Path,” says Alex Langshur, co-CEO, Cardinal Path. “The nature of marketing analytics work lends itself well to empowering all stakeholders with data-driven insights – including our agency partners. We’re thrilled to be handling the Google Analytics 360 part of the extensive Merkle solutions set.”

“This partnership has already been realized with a global Fortune 500 brand that is experiencing the ‘best of both worlds’ with Merkle’s personalized, cross-platform customer experience solution, and Cardinal Path’s world-class Google Analytics 360 expertise and support,” said Yoder.