Mspark, a leading shared mail company, has promoted Glenn Kawasaki to Vice President, Consumer Analytics.

Glenn joined Mspark in July 2018 as Senior Director, Consumer Analytics. In Glenn’s two years at Mspark, he has built a high-performing data science team, upgraded technology, and implemented best practice processes to drive a higher level of support for Mspark clients. His role in the company will continue to lead the Consumer Analytics team and provide best-in-class strategy and support for our sales teams and clients.

Marketing Technology News: Facebook Selected Rise.ai to Implement Its New Gift Card Initiative

Mspark Chief Executive Officer Steve Mitzel said, “Glenn’s leadership has been integral in our partnerships with our clients and prospects as we identify their ideal customers and analyze post-promotion data to maximize campaign performance. I look forward to seeing Glenn grow our data science capabilities at Mspark and continue to help drive exceptional results that our clients achieve from using our Mspark solutions.”

Marketing Technology News: Zeta Launches Enhanced Marketing Analytics and Insights Solution

Glenn has spent the majority of his career in Marketing and Analytics roles. Before joining Mspark, he was VP of Analytics for WorkPlace Media and VP of Consumer & Digital Analytics for Imagitas (a division of Pitney Bowes). In these roles he drove strategy, innovation, and client solutions. Glenn earned a Bachelor of Science Degree in Marketing from California State University, Fullerton.