Glenn joined Mspark in July 2018 as Senior Director, Consumer Analytics. In Glenn’s two years at Mspark, he has built a high-performing data science team, upgraded technology, and implemented best practice processes to drive a higher level of support for Mspark clients. His role in the company will continue to lead the Consumer Analytics team and provide best-in-class strategy and support for our sales teams and clients.
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Mspark Chief Executive Officer Steve Mitzel said, “Glenn’s leadership has been integral in our partnerships with our clients and prospects as we identify their ideal customers and analyze post-promotion data to maximize campaign performance. I look forward to seeing Glenn grow our data science capabilities at Mspark and continue to help drive exceptional results that our clients achieve from using our Mspark solutions.”
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Glenn has spent the majority of his career in Marketing and Analytics roles. Before joining Mspark, he was VP of Analytics for WorkPlace Media and VP of Consumer & Digital Analytics for Imagitas (a division of Pitney Bowes). In these roles he drove strategy, innovation, and client solutions. Glenn earned a Bachelor of Science Degree in Marketing from California State University, Fullerton.
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