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Dear Google…I have a Suggestion!

Dear Google,    It’s not easy being the market leader.  No matter what you do, you wind up as everybody’s villain du jour. So, in January, when the timetable for phasing out the cookie was announced, you couldn’t have been surprised when your initiative to work with the AdTech community to “maintain an ad-supported web” was widely dismissed as an anti-trust smokescreen.   However, if members of the community put aside their skepticism for a moment, they might see that in the end, we are all on the same page. Really. It…

MRM Named A ‘Magic Quadrant’ Leader By Gartner For Fourth Straight Year

For the fourth year in a row, MRM has been designated as a Leader in Gartner Inc.'s "Magic Quadrant for Global Marketing Agencies" report. Gartner, which is the world's leading information technology research and advisory company, compiles its global agency analysis based on an evaluation of 15 criteria encompassing both completeness of vision and ability to execute. MRM, a leading customer relationship agency that is part of McCann Worldgroup, has global expertise and capabilities across a number of key areas. MRM's core…

TechBytes with Tim Royston-Webb, Executive VP of Strategy at HG Insights

You have an extensive commercial background, tell us about your journey in Technology Intelligence. How did it begin? While I have always been involved in technology, first as a Developer, then a Consultant, and later a CIO for a medium-sized enterprise, I was fortunate in the 90s to work for Gideon Gartner when he left Gartner Group to start GiGa, a competitor to Gartner Group that went from $0 - $65m in Sales in just 4 years. Gideon saw an opportunity to disrupt a traditional market that had an outdated model, and…

Online-to-Offline Attribution: Three Vital Questions to Ask

Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily toward digital, with mobile’s rapid growth changing the status quo faster than any medium had before.  To underscore this point, Digital Advertising increased by 19.1% in 2019 to $129.3 billion, while traditional advertising fell 19% to $109.5 billion, meaning that digital will account for 54.2% of total spending. While this…

Introducing Microsoft Bing COVID-19 Tracker

As per Bing COVID-19 Tracker, there are 85,377 active cases and 6518 deaths. COVID-19 is exposing the frail connection between health, technology, people and data science. Within a month, COVID-19 has reached every nook and corner of the planet, throwing off daily lives, businesses, and events. To accurately understand the extent of this pandemic, The Microsoft Bing Team has announced a web portal– COVID-19 Tracker. What is Bing COVID-19 Tracker? Bing COVID-19 tracker shows a real-time extent of the novel coronavirus…

MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

SparkBeyond Partners with DemystData to Provide Contextual Data for Smarter Decision-Making

This collaboration infuses SparkBeyond's AI ideation platform with DemystData's extensive network of external data sources SparkBeyond, the AI-powered problem-solving platform leveraging the world's largest library of code to discover trends and actionable insights buried in data, announced a partnership with DemystData, a leading external Data-as-a-Service platform that helps clients discover, access and test hundreds of data products. The partnership will enable DemystData to integrate its growing repository of over 500…

4C Selected to Power Cross-Platform Reach Optimization for NBCUniversal’s One Platform

Data Science and Marketing Technology Designed by 4C Allows for Unduplicated Audience Reach Across Linear and Digital Media 4C, a global data science and marketing technology company, has partnered with NBCUniversal on innovation for NBCUniversal’s One Platform. The combination of 4C’s market-leading technology and the unparalleled scale of NBCU will allow advertisers to optimize their investments and reach their target audiences across all screens. Marketing Technology News: Mola.tv Takes Digital Rights Management…

InMoment VP of Data Science Recognized in Utah’s Forty Under Forty

Utah Business celebrates Levi Roberts as one of the state’s most influential business professionals InMoment, the leading provider of Experience Intelligence (XI), announces Levi Roberts, InMoment’s VP of Data Science, has been included in Utah Business’ 2020 Forty Under Forty. Forty Under Forty honors professionals aiming to help progress Utah’s reaching business impact. For nearly five years, Levi Roberts has worked at InMoment, beginning as Special Projects Manager. Roberts was promoted in rapid succession to a…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SAS, Databricks, Creative Virtual, CustomerGauge, Intema Solutions Inc., and Behavioral Signals. SAS a Leader in 2020 Gartner Magic Quadrant for Data Science and Machine Learning Platforms Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute.…

TechBytes with Bryan Brown, CPO of Terminus

"Things like Machine Learning and Predictive Analytics help marketers more quickly and easily scale their account-based practice across their company." Hi Bryan. You come from a very diverse technical background. Tell us about your current role at Terminus and the team/technology you handle in the company. I joined Terminus back in 2016, to lead the product and engineering teams as we scaled our ABM product. On a very high level, I focus on building software that will lead the charge into account-centric B2B. The…

Super Hi-Fi Joins NVIDIA Inception Program

Super Hi-Fi announced that it has joined the NVIDIA Inception program, a virtual accelerator designed to nurture startups revolutionizing industries with advancements in AI and data science. Super Hi-Fi offers a suite of AI technologies designed for digital music experience providers across a variety of industries, such as on-demand music streaming, terrestrial and internet radio, business and retail music providers, and digital fitness music platforms. The Super Hi-Fi platform allows customers to tailor their audio…

Dataiku Named a Leader In the Gartner 2020 Magic Quadrant For Data Science And Machine-Learning Platforms

Placement marks Dataiku's fourth consecutive year of inclusion in the report and the first year in the Leaders quadrant Dataiku, one of the world's most advanced Enterprise AI platforms, was named a Leader in the Gartner 2020 Magic Quadrant for Data Science and Machine-Learning Platforms. Dataiku credits its placement to its completeness of vision and ability to execute. This marks the fourth consecutive year of Dataiku's inclusion in the report and the first year in the Leaders quadrant.…

Databricks Named a Leader in Gartner Magic Quadrant for Data Science and Machine Learning Platforms

Recognition Acknowledges Databricks’ Ability to Execute and Completeness of Vision for Third Year in a Row Databricks, the leader in unified data analytics, has been named by Gartner as a Leader in the 2020 Magic Quadrant for Data Science and Machine Learning Platforms. Databricks’ Unified Data Analytics Platform allows organizations access to all of their big data and traditional data for business intelligence and machine learning on one platform. On its journey to help data teams solve the world’s toughest problems,…

Alteryx Recognized As A Leader in Gartner 2020 Magic Quadrant For Data Science And Machine-Learning Platforms

Company Recognized in Seventh Consecutive Report Alteryx, Inc., revolutionizing business through data science and analytics, announced that it was once again named a Leader in Gartner's 2020 Magic Quadrant for Data Science and Machine-Learning Platforms1. Gartner also recognizes Alteryx as the leader with the highest ability to execute on its vision. Alteryx's fast growth is the result of its innovative, easy-to-use solutions that address the needs of a wide range of problem solvers, from citizen data scientists to…

SAS a Leader in 2020 Gartner Magic Quadrant for Data Science and Machine Learning Platforms

Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute. This is the seventh consecutive year for SAS to be recognized as a Leader in this Magic Quadrant. Marketing Technology News: Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth "Machine learning, and more broadly artificial intelligence, is the new standard for businesses to make profitable…

Nielsen Makes Senior Appointments, Further Builds Out Media Management Team

Sean Cohan joins Nielsen as Chief Growth Officer and President, International Karthik Rao named Chief Operating Officer, Nielsen Global Media Peter Bradbury upped to Chief Commercial Officer, US Nielsen Holdings plc announced the following appointments: Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury, currently Executive Vice President & Managing Director, US Media Sellers Group, has been promoted to Chief Commercial Officer, US and…

Tamatem, the Leading Mobile Games Publisher Raises $3.5 Million to Expand Beyond the MENA Market

Tamatem, the leading mobile games publisher in the Arabic speaking market, has raised a $3.5MM Series A follow-on round. The round was led by existing investor Wamda Capital, with participation from  Modern Electronics Company (a subsidiary of AlFaisaliah Group) and North Base Media. The purpose of this round is two-fold: to double down on Tamatem's efforts in the region, and to expand beyond the MENA to underserved markets worldwide. In 2020, Tamatem will grow the marketing scale of their existing titles, including…

Oracle Announces Oracle Cloud Data Science Platform

New Service Makes It Quick and Easy for Data Science Teams to Collaboratively Build and Deploy Powerful Machine Learning Models Oracle announced the availability of the Oracle Cloud Data Science Platform. At the core is Oracle Cloud Infrastructure Data Science, helping enterprises to collaboratively build, train, manage and deploy machine learning models to increase the success of data science projects. Unlike other data science products that focus on individual data scientists, Oracle Cloud Infrastructure Data Science…

Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form “Known” — A New Breed Of…

ADVANCED ADVERTISING PIONEER KERN SCHIRESON TO LEAD TEAM OF 220 ACROSS SCIENCE, STRATEGY & CREATIVE DIVISIONS IN NEW YORK, LOS ANGELES, BOSTON, AUSTIN, SEATTLE, SAN FRANCISCO Marketing and data strategy firm Schireson Associates announced that it has acquired two leading independent creative and brand strategy agencies, Stun Creative and Blackbird, to form "Known," a new marketing company engineered for the unprecedented challenges and opportunities facing marketers today. The combination of these companies already…