data science

This article is jointly authored by Orchid Richardson and Joe Pilla.

Mspark, a leading shared mail company, has promoted Glenn Kawasaki to Vice President, Consumer Analytics. Glenn joined Mspark in July 2018 as Senior Director, Consumer Analytics. In Glenn’s two years at Mspark, he has built a high-performing data science team, upgraded technology, and implemented best practice processes to drive a higher level of support for Mspark clients. His role in the company will continue to lead the Consumer Analytics team and provide best-in-class strategy and support for our sales teams and…

Ad tech veterans will provide brands with bespoke bidding algorithms to grow market share Amplifyer, the company that connects Fortune 1000 marketers with the world's most innovative start-ups, and Chalice, a new venture that develops and deploys bespoke algorithms for leading brands, today announced a partnership that provides advertisers with a differentiated programmatic strategy rooted in growing market share, gaining competitive advantage and creating enterprise value. "Moving algorithmic optimization in-house…

Customers deriving massive ROI from Elite partnership DataRobot, the leader in enterprise AI, today unveiled an expanded partnership with Snowflake, the cloud data platform, which includes an integration with Snowflake Partner Connect. Building on DataRobot’s existing integration Building on DataRobot’s existing integration with Snowflake, the new inclusion in Partner Connect will accelerate time-to-value for joint customers. DataRobot also announced it achieved Elite status as part of the new Snowflake Partner Network.…

Trustpilot announced a number of new initiatives as part of a commitment from Founder and CEO, Peter Muhlmann to fight for and maintain trust in the online reviews space. The introduction of seven new initiatives form part of a ‘Trust promise’ in Muhlmann’s open letter. "Trust across our societies and in a number of institutions is broken. The Internet is a platform for progress, unlocking incredible collaboration and positive change, yet it has also become a tool for dividing us and destroying trust, too. Rediscovering…

Integration highlights strengthening of partnership and growing customer momentum Zepl, the data science platform built for your cloud data warehouse, announced that it has deepened its technical integration with Snowflake by utilizing Snowflake's 2.6 Spark Connector in Zepl's SaaS product. This new integration dramatically improves performance when accessing data for analysis and minimizes costs. Marketing Technology News: Talkdesk Propels Palmer Johnson Power Systems Customer Service With Cloud Contact Center…

Marketing technology company, DeepIntent, continues to expand its New York City and India headquarters with several new hires and promotions. The company is projected to fill 16 new roles in Q3 across the sales, ad operations, strategy, engineering, and data science teams. Louis Blaut has joined the company as Vice President, Ad Operations, and Ian Bain, as Director of Publisher Accounts. Anton Yazovskiy has been promoted to Chief Technology Officer and Sourabh Gandhe to Vice President, Engineering. Anton Yazovskiy has…

The merger will form the leading integrated firm with data analytics, artificial intelligence, and digital advertising expertise in the Kingdom ADA, the  data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, and Branderz, a Phnom Penh based multidisciplinary creative agency, announced the merger of the two companies. Branderz will operate under the ADA brand, offering data-driven marketing services as well as second-to-none Business Insights services to…

Now that holiday promotional plans and sales are largely behind retailers, now is the perfect time for companies to start thinking about what they’re going to do to make their Marketing campaigns aimed at retailers or wholesales, also known as trade promotions, more profitable in 2020. If you’re like many marketing decision-makers, you may have done some research on the advantages of Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) for your company. Trade Promotion Management tools allow companies…

"I think it is unrealistic to expect AI and ML to solve all the world’s problems. In my opinion, there will be plenty of situations where AI and ML are not the right fit." Know Me Hi Josh, tell us about your journey and how you arrived at Domino Data Lab. I’ve been in the analytics space for about 18 years and have loved every step along the way. We, humans, are naturally prone to making decisions based on a limited understanding. Information, when properly communicated, frees us from our biases and…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Imperva, Dataiku, Vonage, Oracle, and Qorus. Imperva Launches General Availability of Advanced Bot Protection Solution Imperva, Inc., the cybersecurity leader championing the fight to secure data and applications wherever they reside, announced the general availability of Advanced Bot Protection, a best-of-breed solution that fully integrates industry-leading bot protection technology…

The investment bank accelerates its AI journey with self-service analytics to drive data collaboration Dataiku, one of the world's most advanced Enterprise AI and machine learning platforms, announces a partnership with NatWest Markets, which offers risk management, trading solutions and debt financing to customers of NatWest Group. Under the agreement, Dataiku will provide NatWest Markets with self-service analytics and automated machine learning to join up its technical and front office users. The partnership will improve…

VaynerX announced today the launch of VaynerCommerce following the acquisition of Lucid Fusion, a top e-commerce, engineering and design company. The new entity will combine Lucid Fusion's deep e-commerce knowledge with VaynerX's unique approach to growing brands in order to help companies build sustainable e-commerce businesses. VaynerCommerce's offering will provide new sources of repeatable growth for e-commerce brands by embracing a full-funnel, rapid-experimentation-based approach across creative, media and…

SaaS company serving over 20,000 businesses plans for its next phase of growth Signpost, a provider of CRM and marketing automation software serving over 20,000 businesses, is pleased to announce the appointment of George Bilbrey as its new Chief Executive Officer succeeding founder Stu Wall. Mr. Bilbrey has over 20 years of experience as a SaaS software executive, managing product management, data science, customer success teams, as well as overseeing the management of several product divisions. He was most recently the…

Mobile advertising company brings on app UA industry experts Pawel Pawlak and Pawel Godula, brilliant data science and artificial intelligence leaders, to power innovation for AI-powered advertising and monetization solutions AdColony, the mobile performance marketplace, today announced the addition of two user-acquisition technology veterans to the team-- Pawel Pawlak as the Director of User Acquisition (UA) Intelligence and Pawel Godula as the Director of Data Science. The new hires’ primary focus is to lead and develop…

Atos, a global leader in digital transformation, announced its acquisition of Miner & Kasch, an artificial intelligence (AI) and data science consulting firm headquartered in Elkridge, Maryland that specializes in building intelligent end-to-end, data-driven solutions. With this acquisition, Atos will enhance its big data and AI consulting practice of zData experts to accelerate its Data Science-as-a-Service offering and to deploy edge and next generation data science platforms for industry solutions at a global scale.…

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a new executive leadership team and raised $20 million to fuel its next stage of growth. Bryan Wiener, a 25-year digital marketing and SaaS industry veteran, has joined as Chief Executive Officer. Sarah Hofstetter, an award-winning marketing executive and current member of the board of directors for Campbell Soup Company, has joined as President. Sandor Palfy, former CTO of LogMeIn, has joined as Chief Technology Officer. For the past…

How did you plan your transition through the Dotcom era to the modern AI era? I’ve been strangely fortunate in the sense that my career has coincided with many emerging technologies that now come together under the banner of AI. I started as a Software Engineer connecting medical equipment to medical software; that led to working in diagnostics, decision sciences and analysis of that data once it landed in patient management systems. From there, I started building predictive models in SAS and Matlab. I was one of the…

Ever since Google’s bombshell (albeit not entirely unexpected) news in January that it plans to phase out third-party cookies on Chrome by 2022, the AdTech industry has been rife with dramatic speculation. Does the loss of third-party cookies on Chrome change the Marketing landscape? You bet it does. But should advertisers be panicking? Absolutely not. In the long run, reduced reliance on third-party cookies will prove positive for marketers. Here’s why.  Improved Audience Accuracy Google’s curbing of third-party…

Dear Google,    It’s not easy being the market leader.  No matter what you do, you wind up as everybody’s villain du jour. So, in January, when the timetable for phasing out the cookie was announced, you couldn’t have been surprised when your initiative to work with the AdTech community to “maintain an ad-supported web” was widely dismissed as an anti-trust smokescreen.   However, if members of the community put aside their skepticism for a moment, they might see that in the end, we are all on the same page. Really. It…