Browsing Tag

data science

The CyberMAK Formula to Success: Social Listening + Bots = The Ultimate Customer Experience

Social media is consumed with posts of people complaining about bad customer experiences, services not meeting their expectations and being letdown. The customers network and out-reach invariable become ambassadors of negative publicity for a company's brand. Social media has given common man the power to act as a journalist and share real-time feeds of poor customer experiences. If organizations don't act fast, it leaves them open to the dreaded trial by social media, invites competitors to exploit benefits and has a…

Sedgwick Names Adam R. Fisher Chief Data Officer

Sedgwick, a leading global provider of technology–enabled risk, benefits and integrated business solutions, appointed Adam R. Fisher to a new company role as chief data officer. Fisher will lead Sedgwick's efforts to securely and strategically leverage claims data to optimize its offerings, better serve customers, and develop new and innovative market solutions. Drawing on his expertise and 20 years of experience in data science and strategy, he will work to accelerate Sedgwick's capabilities in advanced analytics,…

Epsilon Launches Signals to Recognize In-Market Intent Faster, Optimize Audiences and Remove Barriers to Activation

Signals Boosts Omni-Channel Effectiveness by Opening Up Audiences to Any Channel or Partner, Giving Marketers Full Control Over Personalization and Outcomes Epsilon launched Signals, a new product that recognizes near real-time consumer buying signals with back-end data science and modeling included, enabling marketers to focus on optimizing audiences and personalization across channels. Part of Epsilon PeopleCloud Prospect, Signals enriches a brand’s first party data with Epsilon’s proprietary data, yielding valuable…

Why Econometrics Brings Advertising Certainty

Amid the economic uncertainty wrought by the coronavirus pandemic marketers must use all available tools to make budgets stretch further. Failure to grasp the complex dynamics between ad spend and consumer response could spell trouble for any business. Econometrics is the answer to this conundrum. It is the language of attribution, the statistical underpinning of marketing mix modeling. It is also the most scientific and reliable way to discover which levers of the marketing machine can be pulled to achieve a desired…

Zilliant and Acumen Solutions Announce New Partnership to Increase Profitable Growth for Enterprise Customers

Customers can now leverage data science-driven pricing solutions alongside superior integration capabilities Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced an official partnership with Acumen Solutions, a global cloud consultancy and Salesforce Top 10 partner. Marketing Technology News: Sparks Announces Acquisition of Group Delphi’s Trade Show and Events Business Customers of Acumen Solutions will benefit from Zilliant’s expertise in…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

TechBytes with Rob Parrish, VP of Product at Treasure Data

Hi Rob, Tell us about your current role and the team and the technology you are responsible for at Treasure Data. I lead Treasure Data’s product group. We have a great team of people, including product management, product design, documentation and product operations. My key responsibility is to set the vision roadmap for this creative and collaborative team. That includes establishing the priorities and design direction of the Treasure Data CDP product.  How would you compare the CDPs of 2015 with those available in…

3DLOOK Rolls Out Body Shape Analytics To Help Apparel Companies Tackle The Problem Of Poor Fit

3DLOOK is rolling out body shape analytics as an advanced feature to their size and fit recommendation solutions to help brands and manufacturers better align their products with actual customer body shape data to reduce waste and returns. With the new feature, companies will now receive analysis on both measurement and body shape data of their actual customer base, to identify high opportunity groups. This segmented data can be used to adjust grade rules to create better fitting products and to optimize inventory planning…

dunnhumby and CitrusAd Partner to Deliver Customer-Centric Sponsored Products Platform

dunnhumby, the global leader in Customer Data Science, and CitrusAd, the world’s leading retail media platform, have announced the launch of the world’s first Customer-centric sponsored products platform for retailers and brands. Leveraging historical data from a Customer’s off- and online purchasing behaviour, dunnhumby’s Sponsored Products enables retailers to showcase highly relevant products to shoppers using non-interruptive native ads. Consumer Packaged Goods (CPG) brands and their agencies can then create…

Numerator OmniPanel Reaches 1 Billion Shopping Trips

Red Bull, Anheuser-Busch, General Mills and Other Early Customers Recognized Numerator, a data and tech company serving the market research industry, has captured its one billionth receipt, each representing a verified shopping occasion. Numerator captures receipts through its award-winning Receipt Hog app to track consumer purchasing behavior for major brands and retailers and is the only consumer insights panel providing a complete omnichannel view. The milestone was achieved in just six years. Marketing Technology…

Grupo Éxito Launches Éxito Media with dunnhumby to Deliver More Value to Customers

Powered by dunnhumby data science, Éxito Media empowers brands and advertisers to plan, activate and measure on- and offline media campaigns based on the purchase habits of the largest audience of shoppers in Colombia Grupo Éxito, a leading retailer in South America, announced the launch and immediate availability of Éxito Media powered by dunnhumby data science, offering brands and advertisers a unique combination of multi-channel media, based on data and insights from the Grupo Éxito ecosystem. The retail media platform…

Lytics Predictive Audiences Gives Marketers the Tools to Build Accurate, Powerful Lookalike Models in Minutes

Identify customers at key stages of their lifecycle and deliver personalized experiences in real-time using the right data Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalized experiences delivered at key stages of the customer lifecycle. For the first time ever, marketers without data science expertise can take control of…

EntTelligence, Impression-Based Analytics, Launches With Steve Buck as Partner

EntTelligence announces its launch which will deliver out-of-home (OOH) marketing analytics to the entertainment community.  The company will harness data science, machine learning, and a 30,000-person Field Force armed with content listening technology to analyze and interpret OOH initiatives. Additionally, effective October 1st, former MarketCast, and Comscore executive Steve Buck will join as Partner and Chief Strategy Officer to the newly formed entity. Marketing Technology News: Hyland Names Susan Decathelineau…

ADAPT Upskilling Program Exceeds 10,000 Participants, Empowers Next Generation of Global Data Workers

ALTERYX FOR GOOD INITIATIVE HELPING WORKFORCE IMPACTED BY COVID-19 GAINS TRACTION AS EMPLOYER DEMAND FOR DATA SKILLS GROWS Alteryx, Inc., a leader in analytic process automation (APA™), revealed the impact of the first four months of its Advancing Data and Analytics Potential Together (ADAPT) program, which grants free data science and analytics training to thousands who are experiencing unemployment due to COVID-19. According to the 2020 Workplace Learning Report from LinkedIn, analytical and data-centered skills are the…

Analytic Partners Incorporates and Expands in France Following Strong Growth in EMEA Market

The company's newest hub will focus support and solutions for the French market Global analytics solution provider, Analytic Partners announces the expansion of its services to France following substantial growth in the EMEA region. Paris will be the fourth European location for Analytic Partners and follows Ireland, Germany, and the UK in serving clients in the growing EMEA marketplace. Marketing Technology News: RBA Achieves Milestone in Sitecore Experience Commerce Specialization Founded in 2000, Analytic…

MarTech Interview with John Cawdery, CEO of Incubeta US

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi John, congratulations on joining the Incubeta team as its new US CEO. Tell us about your journey in tech and how your professional milestones shaped your career so far. I joined the market-leading adtech company DoubleClick in 2006 to lead client relationships across their advertiser, publisher and software products. The industry was learning a lot about what…

PadSquad Deploys the Iguazio Data Science Platform to Predict Ad Performance in Real-Time

Iguazio, the data science platform built for production and real-time machine learning applications, announced it has been deployed by mobile software company PadSquad, to improve the relevance and performance of the digital campaigns they run for their customers worldwide. PadSquad is revolutionizing traditional media with interactive features and innovative technologies that transform the audiences’ experience and engagement with ad creatives. Iguazio was deployed by PadSquad to use AI to improve ad performance and…

Standigm Partners with Excelra for GOSTAR to Enhance its AI-driven Drug Discovery Process

Excelra, a global data science and data analytics company, announced its collaboration with Standigm Inc., a company using artificial intelligence (AI) technology for drug discovery and development. Marketing Technology News: Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape Under the agreement, Excelra will provide its small molecule medicinal chemistry intelligence platform GOSTAR to Standigm Inc. GOSTAR provides comprehensive information encompassing over 8 million compounds,…

Toluna Launches Toluna Start, the First End-to-End, Real-Time Consumer Intelligence Platform

Toluna, a leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced the launch of Toluna Start, an end-to-end platform designed by Toluna’s Innovation team comprised of forward thinking product and research professionals to help businesses make data-driven decisions in real-time. Developed and built in collaboration with industry experts covering areas of data science, brand management, marketing and academics, Toluna Start is the culmination of Toluna’s two decades of market…

Mode Analytics Partners With Snowflake To Create Modern Data Analytics Stack

Mode Analytics, the leader in interactive data science and collaborative business intelligence, announced that it has partnered with Snowflake, the cloud data platform, to create a modern data analytics stack. The partnership will combine Mode’s in-memory data engine, Helix, with Snowflake’s vast data platform capabilities to enable data and business teams to execute queries and perform analysis with unprecedented speed. The two companies already have a long list of mutual customers who benefit from the partnership,…