The CyberMAK Formula to Success: Social Listening + Bots = The Ultimate Customer Experience
Social media is consumed with posts of people complaining about bad customer experiences, services not meeting their expectations and being letdown. The customers network and out-reach invariable become ambassadors of negative publicity for a company's brand. Social media has given common man the power to act as a journalist and share real-time feeds of poor customer experiences. If organizations don't act fast, it leaves them open to the dreaded trial by social media, invites competitors to exploit benefits and has a…