Browsing Tag

data science

Data Science Drives Brand Innovation In A Unique New Offering From Tenet Partners

Tenet Partners has launched an advanced marketing analytics practice focused on applying machine learning, artificial intelligence and natural language processing to help marketers build, manage and optimize branding and innovation initiatives, thereby shifting their focus from hindsight to foresight—from reactive to proactive. The new practice, underpinned by a novel framework of interconnected models, is grounded in applied data science. Marketing Technology News: Piktochart Launches Piktostory – The New Platform for…

Online Behavior Meets Social Responsibility With MySocialIQ

MySocialIQ, the first app to score online behavior, launches a teaser with a purpose to create accountability and balance in online interaction. Developed using an algorithm that incorporates behavioral psychology and data science, users are scored on a scale from 0 to 500 ranking their behavior based on online interactions. Too often individuals hide behind a screen. This veil allows hurtful, and sometimes vile, attacks on complete strangers. According to a Pew Research Center survey conducted in 2018, 59% of U.S.…

Datastrong Plays Important Role In Advancing Vaccines

Datastrong, a Smartronix company and a leading provider in Data Science and Advanced Analytics solutions, has announced that it has partnered with a major pharmaceutical firm to provide expertise in Digital Transformation, Data Accessibility, and Analytics. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec Datastrong assists big pharma with bringing vaccines to market. Given how critical vaccine manufacturing and testing is today, Datastrong is…

MarTech Interview with Lynn Girotto, Chief Marketing Officer, Heap

 Data is everywhere and forms a core part of most marketing and sales strategies today, Lynn Girotto, Chief Marketing Officer, Heap delves deeper while sharing a few observations on what key trends marketing teams need to follow given today’s business dynamics.  ______ Tell us a little about yourself Lynn…we’d love to hear about Heap? We’d also love to dive into your role as CMO and how a typical day at work is in the Marketing team at Heap? Heap is the leader in digital product analytics, and our mission is to power…

Teknion Data Solutions To Showcase A Data Quality Management Automation Solution At The 7th Annual WWDVC

Teknion Data Solutions will showcase Validatar, a data quality management automation solution designed to improve the quality and trust in data, at the 7th Annual Worldwide Data Vault Consortium (WWDVC). Teknion is a platinum sponsor at this one-of-a-kind Data Vault focused event. As a Platinum Sponsor, Teknion and the Validatar solution will be presenting a Customer Success Presentation, a Hands-On Data Quality Management Framework workshop and a Product Roadmap session sharing Teknion’s vision for Validatar and what…

Klēn Launches AI-Driven Mobile App in Austin, Texas to Help Businesses, Consumers Navigate COVID-19 Safety

Klēn ,  an AI-driven app that changes how businesses communicate COVID-19 safety measures to customers, today announced Austin, Texas as the first city for the launch of its pilot program. Klēn’s multi-sided platform centralizes the most accurate, up-to-date COVID-19 safety protocols for business owners, and serves as a database for consumers to self-select their individual preferences and search for businesses based on those requirements. Businesses can log and update their safety measures through the app in…

MarTech Interview with Ché Wijesinghe, CEO at Cape Privacy

Ché Wijesinghe, CEO at Cape Privacy talks about some of the key data science and data privacy challenges facing B2B teams in tech while diving into the start-up story of Cape Privacy in this chat: ______ Tell us a little about yourself Ché, and tell us about Cape Privacy and how it’s solving the core problems in data science and privacy for business users? Thanks for the opportunity. I’m the CEO of Cape Privacy, a company that was founded in 2018 as an encrypted learning platform to help companies leverage external…

AI Marches Forward In Tech And Marketing – How Will The Latest Advances In AI Impact Commercial Insurance?

As AI matures and adoption increases across all industries, especially the insurance industry, new capabilities are surfacing that will increase the value of AI systems to claims operations. This article examines how key technology advancements will help address lingering needs. AI’s benefits have been touted broadly for years, but it has taken a bit longer for AI to reach the insurance industry. Over the past two years, the implementation of AI systems has seen a sharp uptick, however, particularly when applied to claims…

Solera Rolls out its State-of-the-art Intelligent Estimating Solution to 25,000 Bodyshops

Solera, a global leader in data, applications and services for insurance and automotive, today announced the global rollout of their state-of-the-art Artificial Intelligence (AI) solution, Qapter®, to automotive repair and bodyshops in Europe and North America. Customers using Qapter will have the ability to empower non-skilled damage appraisers to create estimates in under three minutes. The AI-based estimating system will help repair shops to shorten key-to-key times, manage operating costs and deliver a…

Armorblox Raises Series B Funding to Restore Trust in Email Communications

$30 Million Round Led by Next47 Highlights Armorblox Customer Momentum and Innovative NLU Approach to Stopping Targeted Email Attacks Armorblox, a cybersecurity innovator that helps organizations communicate more securely over email, announced that it raised $30 million in Series B venture capital funding. Led by Next47, with participation from Polaris Partners and Unusual Ventures, as well as General Catalyst and other early investors, the funding round brings Armorblox’s total funding to $46.5 million. “We could not…

Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent

More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer and leader in video attention measurement, announced today that its flagship PreView SaaS product has exceeded industry expectations by initiating a blue-chip roster of brand clients including Mars, Church & Dwight and Hershey’s among others. The company also has completed a breakthrough creative and media analytics assignment for influential political data…

CloudCommerce to Change Corporate Name to AiAdvertising

The Company closes $10 million equity financing and is changing its corporate name to AiAdvertising, Inc. to better reflect its focus on using artificial intelligence (AI) to reduce the cost of advertising CloudCommerce, Inc., a leading provider of digital advertising solutions,  announced that it has raised $10 million of equity capital and is changing its corporate name to AiAdvertising, Inc., to better reflect the Company’s focus on using artificial intelligence (AI) to reduce the cost of advertising. "With our…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Vevo Launches Moods, an AI Tool for Emotion-Based Ad Targeting

Advertisers can use Vevo’s Moods to seamlessly align their creative with music videos that convey certain moods, such as fun, heartfelt, impassioned or empowering Vevo, the leading global music video network, launched Moods, an AI-powered product that identifies and groups Vevo music videos by mood for more effective ad targeting. Vevo’s Moods product allows advertisers to easily place their campaigns in an emotionally congruent environment, such as a heartfelt music video playlist ahead of Valentine’s Day or Mother’s…

Synamedia Clarissa Brings New Clarity to Video Business Decisions

Synamedia, the world's largest independent video software provider, launched Clarissa, the industry's first business insights solution to take a holistic view of traditional pay-TV and OTT businesses and reveal critical behavioral and consumption insights. Business managers without data science skills can now unlock untapped potential and find new connections in their data to make more informed and impactful business decisions. Insights from Clarissa can be applied to meet KPIs such as boosting engagement, reducing churn,…

The Marketing Tech That Will Come into Its Own in 2021

Looking beyond the disruption the COVID-19 pandemic has sown within the marketing industry, it has also fueled an unprecedented wave of experimentation and adoption of new technology among brands and agencies. Strategies and solutions that were being tentatively explored at the beginning of 2020, in hopes of uncovering new efficiencies and opportunities, are now being catapulted to the forefront of 2021 planning. Without a doubt, the next 12 months will have a dramatic effect on the brand landscape of the future, as the…

Ad Practitioners Acquires Technology & Data Startup Knoq To Help Consumers Make Better Decisions

Ad Practitioners, whose proprietary digital media platform syndicates highly relevant content, tools, and news across its portfolio of brands and partner sites, announces its acquisition of Knoq, a data technology company that matches consumers with real people to get guidance and feedback on products and services. This strategic acquisition expands Ad Practitioners' ability to develop and launch tailored, data-driven consumer experiences. Founded in 2015, Knoq's technology recruited, trained and guided neighborhood…

App Annie Sets New Bar for Mobile Analytics with Data Science Innovations

App Annie, the leading mobile data and analytics company helping brands and publishers create winning experiences on mobile, announces its newest innovation designed to put data-driven insights in the hands of executives — the App Annie Pulse app. For busy executives, time is of the essence. To keep pace with the ever-changing app economy, it's important to access critical information about trends, markets and the competition in real time. With over USD 143 billion spent on mobile and 218 billion new app downloads in…

The CyberMAK Formula to Success: Social Listening + Bots = The Ultimate Customer Experience

Social media is consumed with posts of people complaining about bad customer experiences, services not meeting their expectations and being letdown. The customers network and out-reach invariable become ambassadors of negative publicity for a company's brand. Social media has given common man the power to act as a journalist and share real-time feeds of poor customer experiences. If organizations don't act fast, it leaves them open to the dreaded trial by social media, invites competitors to exploit benefits and has a…

Sedgwick Names Adam R. Fisher Chief Data Officer

Sedgwick, a leading global provider of technology–enabled risk, benefits and integrated business solutions, appointed Adam R. Fisher to a new company role as chief data officer. Fisher will lead Sedgwick's efforts to securely and strategically leverage claims data to optimize its offerings, better serve customers, and develop new and innovative market solutions. Drawing on his expertise and 20 years of experience in data science and strategy, he will work to accelerate Sedgwick's capabilities in advanced analytics,…