Tutela Study: Ads and App Charges Detrimental to Mobile App Monetization

According to the latest findings, 63% adult mobile users avoid mobile apps because of too many advertisements. The research was carried out by Tutela, the leading Canadian crowdsourcing and analytics monetization platform. The independent study reports mobile users in the US and UK are least likely to pay for apps or extra features on mobile.

“Users are up to four times more likely to favor apps collecting usage statistics (45%) than apps which they have to pay to download (17%) and apps which charge for full functionality (12%).”

“Revenue growth is a huge challenge for the mobile app industry. With thousands of new apps being created every day, users are overwhelmed with choice and can avoid or quickly churn away from apps requiring payments or displaying annoying ads,” says Tom Luke, Vice President of Tutela.

The study assessed 600 adults in the US and UK and was conducted via Google consumer surveys in January 2017. The survey findings reveal the potential of revenue from statistics collection models with 95% of mobile app users saying they would use an app which collects anonymous usage statistics.

Introducing Tutela Wireless Analytics Monetization Model for App Developers

Marketers are increasingly adapting mobile-first strategy to woo customers online, engaging them at multiple touchpoints – social, e-commerce, apps and videos. Despite a boom in mobile app downloads in 2016, developers are yet to hit the jackpot in terms of app monetization.

While most app developers continue to include in-app purchases to bring revenues, advertising on app platforms remains a sordid picture. Expectations from app marketing and the outcome are polarized, largely due to the price tag and the premium upgrades.

Enlightening mobile app developers on how to churn revenues from ad-centric models for apps, Tom says –

“This is where the Wireless Analytics Monetization (WAM) model can come in. Collecting signal strength statistics in the background can help mobile app publishers boost revenue without affecting user experience – while also helping to improve the world’s mobile 4G coverage”.

Going by its own admission, Tutela enables mobile app publishers to earn $100k to $3 million by helping in measuring wireless signal strength statistics around the world. As mobile apps look for enhanced monetizing opportunities, Tutela’s ingeniously built Wireless Analytics Monetization (WAM) can fulfill key app marketing aspects – app downloads, click-rates, app sales and advertising.

Leveraging Annonymous Data Monetization to Improve Revenues

The cardinal focus of any mobile app should be user experience. Mobile app developers are creating responsive, intuitive and AI-powered experiences to promote engagement. However, developers are still unaware of the potential of Anonymous Data Monetization (ADM). Though in its infancy, ADM is a critical factor in maintaining data anonymity, removing the need to do reverse engineering and re-attribution in the future.

By deploying ADM platform, marketers can monetize their app data in the long run, differently from their existing ad revenues. This allows app developers to ramp-up revenues in an incremental order without affecting the engagement with the user.

By partnering with the right ADM platform, app publishers can leverage competitive analytics to improve user experience and churn maximum ROI, even with limited cash and ad budget.

As app marketing moves into Location-based services and immersive experiences, ADM platforms will flourish in 2017- the year MTS reckons as “The Year of Real-time Information and Engagement.”