Banner Before Header

TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

MarTech Interview with Claudio Erba, Founder and CEO at Docebo

"Play around with brain connections, constantly try to tweak what you have to find new ways to train and conceptualize learning." Claudio, you are a pioneer in the Learning Management Systems realm. How did you start with LMS? In 2005, while I was teaching at a university in Florence, I realized an emerging need for a shared space to store my lesson presentations. At the time, tools like Dropbox weren’t available to help students easily access learning content outside of the classroom. As I watched the demand for…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

MarTech Interview with Eyal Feder-Levy, CEO and Co-Founder at Zencity

"City leadership is often left with skewed or incomplete feedback. For leaders to effectively improve their city they must be able to tap into the needs of their greater community." Hi Eyal, please tell us about your role and the team/technology at Zencity. Along with my CTO, Ido Ivri, I Co-Founded Zencity to help local governments make data-driven decisions based on their communities’ priorities when creating policies and communicating them to their residents. The Zencity platform gathers and analyzes millions of…

Microsoft’s Intelligent Cloud Drives FedEx Surround, an Integrated IoT-based Commerce Solution

FedEx has partnered with Microsoft to announce the launch of FedEx Surround, a totally reinvented end-to-end commerce solution to tackle technical challenges faced in the industry. FedEx Surround is expected to be commercially available in coming weeks, even as Microsoft announced additional solutions would be available for all FedEx customers, including omnichannel marketing capabilities delivered via Dynamic 365 and other app-based tools. Announcing FedEx Surround — Moving Goods at Pace of Lightning FedEx Surround…

Wi-Fi Customer Engagement Meets NanoTech: mPhase Buys Out CloseComms Limited

SaaS-based Customer engagement platform CloseComms Limited is now part of mPhase Technologies. The Newport, UK-based Wi-fi tech company operated under the name “21:32”. With immediate effect, mPhase has acquired the assets of CloseComms to extend its product offerings in the nano-tech sector. The timing of this acquisition is at the front end of a sales cycle that will give mPhase its second stream of high-quality recurring revenue. mPhase is expecting the acquisition will drive its currently projected annual sales…

Udacity Names Google Veteran Kenny Kim as the New Chief Marketing Officer

CMO Kenny Kim Joins from Google; Brings nearly two decades of marketing experience to Udacity A leading Learning Management System (LMS) platform Udacity has appointed a new Chief Marketing Officer to lead the next phase of marketing growth for the company. Udacity announced that it has appointed Kenny Kim as its new Chief Marketing Officer effective today. Kenny Kim joins the edutech startup company from Google. At Google, Kenny served as the Global Head of Growth Marketing for Google Shopping. Marketing Technology…

What MarTech Leaders Think about ABM in the Age of AI

ABM remains the most-defiant of technologies for B2B marketing and Demand Gen professionals. B2B customers are growing matured and smarter with easy access to digital buying tools and product review platforms. They demand real-time contextual and highly-personalized engagement from their marketing and sales technology vendors. To keep up with the pace of disruptions in the tech industry, B2B sellers leverage AI and automation to deliver this personalization. Though Account-based Marketing has covered a long and bumpy…

MarTech Video Interview with Stu Schwartzapfel – iSpot.tv

https://www.youtube.com/watch?v=NLnsjUXFqIY TV advertising is one of the few important digital branding channels that have managed to break the shackles of old and boring traditions. With new ad formats competing directly for revenue, TV advertising’s effectiveness has always been a great topic to debate on. Of all digital advertising metrics that we measure today, we can say TV advertising measurement is the hardest to justify. For example, ad tech leaders often tell us about the wide range of questions they hear from…

TechBytes with Paul Ryan, CTO at OpenX

Hi Paul, tell us more about your role and team you handle at OpenX. My role as CTO at OpenX covers a variety of functions across the business. Part of this involves overseeing and structuring internal tools and technology, looking at everything from the Cloud platform our business runs on (GCP) to the processes we set up to run our global help desk. I also oversee our Product team -- thinking about what we’re building and how that ties to benefits for our partners and revenue for OpenX. Whether looking at internal…

5 Inspiring Lessons from the Zendesk Showcase APAC 2020 Webinar

Putting Experiences where the Heart is… 45 Days, 55 webinars, 220 product demos, and 50 interviews later-- the lockdown hasn’t been kind to my Content Marketing goals. Yet, it has given us a chance to huddle together and come an inch closer ‘virtually’ in our remote workplaces to practice, enjoy and promote the new norm of lifestyle- social distancing. Today, Zendesk’s Showcase APAC virtual event was broadcasted to hundreds of registered attendees who heard what it means to do business during the pandemic. Speakers…

Empowered Communications: Remote Workplace Gamification with Microsoft Teams

Centrical Brings its Employee Engagement, Learning, and Performance Management Capabilities to Microsoft’s Collaboration Hub In a major tech integration to boost employee engagement during the ongoing global lockdown, HR Tech platform Centrical has announced a key partnership with Microsoft Teams. Centrical, a leading provider of holistic employee engagement and real-time performance management solutions, will now sync with Microsoft’s unified communications and collaboration hub- Teams.  Employees who use Teams will now be…

TechBytes with Lauren Kiser, Senior Product Marketing Manager at Sprinklr

Hi, please tell us about your role and the team/technology at Sprinklr. I’m a Senior Product Marketing Manager at Sprinklr supporting our Modern Advertising Product. I work closely with our Product Managers to bring our products to market and the market to our products, both supporting our field teams and evangelizing the work our customers are doing. Sprinklr is a modern Customer Experience Management platform that enables Marketing, Advertising, Research, Care, and Engagement across more than 35 modern channels…

MarTech Interview with William Tyree, CMO at ringDNA

"Don’t change what works just because you’re remote. In fact, double-down on what works." Please tell us about your role and the team/technology at ringDNA. I am the Chief Marketing Officer at ringDNA. We offer a Sales platform that radically improves productivity and performance for Sales, Customer Success and Support teams, which translates to more conversations and more revenue. Most importantly, we are remote by design, which makes it possible for us to enable Sales teams around the world as they continue to…

Embracing the New “Abnormal” in B2B: LinkedIn Virtual Events Takes the Pole

With 90% of the global workforce operating from home, it’s time to embrace the new abnormal -- the era of virtual conferencing and face-timing to keep on track every communication. In the latest addition to the list of video collaboration tools, LinkedIn has decided to muscle its way to the pole position with Virtual Events. LinkedIn Virtual Events is built to support the LinkedIn Pages that are helping millions of LinkedIn users to stay connected, productive, and energetic. Subscribers and B2B teams can leverage the…

MarTech Interview with VP and GM of Chat at Terminus

"An ABM platform with chat means marketing, sales, customer success, and any function engaging directly with customers can do so at any point in the customer lifecycle." Tell us about your journey with Ramble.  Ramble was founded in 2017 and built an incredible Omnichannel, revenue-focused, chat technology on some groundbreaking architecture. The prior CEO and Co-Founder was looking for a B2B SaaS expert to take the company to the next level, and I was contemplating my next venture. I agreed to join the Board of…

Microsoft Family Safety App Rolls out iOS and Android Preview Versions

Technology is making life easy for everyone, as social distancing monitoring norms tighten for good. From various apps to track mobility to linking your mobile banking apps for essential goods ordering, technology at your fingertips encourages quarantine is followed strictly. In a major step toward boosting social distancing norms and personal healthcare, Microsoft has officially launched the preview versions of its Family Safety App on Android and iOS. For the preview link, click here. Microsoft had announced its…

TechBytes with Tom Simpson, SVP Brand & Exchange at AdColony APAC

Hi Tom, please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at AdColony. I started my journey as a marketer 15 years ago, and gradually voyaged through industries. I began my career in the agency world, and then on into tech, which is where I am now. Every move I made was done with the simple goal of learning something new, as the foundation of my interests lay with people, and the world I live in. As time went by, my interests went from aspiring to be the best…

MarTech Interview with Len Shneyder, VP of Industry Relations at Twilio SendGrid

"The idea that hackers are deploying sophisticated tools and cracking code like Neo stopping bullets is the stuff of Hollywood fiction." How have anti-phishing technologies evolved in the last 2-3 years? The biggest development in anti-phishing solutions is the standardization of DMARC and its enforcement capabilities. Domain-based Message Authentication, and Reporting, and Conformance is a policy that adds to SPF and DKIM and gives a receiving set of instructions on what they should do when an email they received…