Amagi Helps Fremantle’s BUZZR To Unify Operations For Broadcast And Streaming

Amagi Helps Fremantle’s BUZZR To Unify Operations For Broadcast And Streaming

Amagi, a global SaaS leader in broadcast TV and streaming TV technology, announced that it has enabled Fremantle’s BUZZR, the country’s only vintage game show network, to transition into cloud-managed broadcast operations for efficiency, scalability, and cost-effectiveness. Using Amagi’s next-generation cloud platform, BUZZR has successfully integrated its broadcast workflows across over-the-air, cable and digital OTT operations on to a single unified platform.

BUZZR, ‘a pop culture time capsule’, offers viewers classic content from Fremantle’s vast portfolio of more than 40,000 episodes of iconic game shows such as Family Feud, What’s My Line, To Tell the Truth, Match Game, Password, and Card Sharks. BUZZR is broadcast to more than 70% of U.S. DMA households.  The network is available in 67 broadcast markets including all Top 10 DMA’s. Through BUZZR’s expanding relationship with their broadcast partners, the network is also available on cable operators such as Spectrum, Xfinity, Verizon, Frontier, Altice USA, Cox Communications and Wide Open West to name a few.  In addition, BUZZR is also available nationwide on DISH, and on OTT platforms Pluto TV, Samsung TV Plus, The Roku Channel and STIRR, as well as via live stream at www.BUZZRPlay.com.  Fremantle is one the largest and most successful creators, producers and distributors of scripted and unscripted content in the world with a network spanning 30+ countries. The group distributes over 20,000 hours of content in more than 200 territories, with over 12,000 hours of original programming.

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As part of the engagement, BUZZR moved its vast content library to the AWS cloud. Leveraging its award-winning cloud playout SaaS platform CLOUDPORT, Amagi was able to provide soup-to-nuts solution to BUZZR to create, deliver and manage its channel for both OTT and broadcast. Simplifying its operations, BUZZR moved from a multi-vendor operation to a single unified managed service offering from Amagi.

“Working with Amagi has helped us to significantly simplify our channel management efforts across distribution models, while also saving costs. Amagi’s cloud-based platform with a web interface gave us a high degree of transparency and greater flexibility to check for potential issues and fix them proactively,” said Mark Deetjen, General Manager, BUZZR. “Amagi gives us real-time access to all parts of the broadcast workflow – a huge advantage when compared to traditional managed services we had used in the past. Also, their solution integrates with WideOrbit scheduling software that we were using. It made the entire workflow seamless, smooth, and simple”.

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“In our experience, we’ve found that unifying operations across broadcast TV and streaming give TV networks the much-needed control, efficiencies, and better chance at resource optimization,” said Srinivasan KA, co-founder, Amagi. “BUZZR has demonstrated how forward-thinking TV networks can embrace the technology shifts and advancements to its advantage in pursuing a multi-screen growth strategy. We’re delighted to partner with BUZZR and demonstrate the merits of a unified broadcast workflow as it excels across platforms”.

Amagi manages 400+ channels, with deliveries in more than 40 countries. It supports 150+ streaming channels on its cloud platform and distributes content to top OTT platforms including Samsung TV Plus, The Roku Channel, Xumo, Pluto TV, STIRR, VIZIO, Redbox, Plex, and Sling TV and more. The company has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, CuriosityStream, Discovery Networks, Fox Networks, IMG, MGM, NBCUniversal, People TV, SportsGrid, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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