The .FM TLD saw a record growth of over 300% in Emoji-based Domain Names

BRS Media, a diverse and growing media e-commerce firm that assists traditional and interactive media companies build and brand on the power of the Internet, announced that dotFM, the .FM Top-Level Domain Registry, saw a record growth in Emoji Domain Names in 2020 with a year over year growth of 387% in Emoji-based Domain Registrations. Emoji domain is a domain name with an expressive digital image or icon in it.

In 2018, dotFM launched Emoji-based Domain Names and in 2020 extended Emoji Domains, to include over 120 new emoji characters. Today emojis are incorporated in all aspects of consumers’ online conversations; mobile devices, social media, texting, messaging, and now web domains. Emojis as Domains are Safe, Stable, Secure, SSL & SEO optimized.

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“This past year was clearly a breakout-year for emoji-based domains within the .FM name space, with Emoji Domains representing nearly 10% of all New Domain registrations in 2020,” remarked George T. Bundy, Chairman & CEO of BRS Media, Inc. “This past summer’s ‘Eye Mouth Eye’ emoji meme, created by a diverse group of young entrepreneurs and techies to raise money for racial justice organizations, was one of the highest profiled and most trafficked Emoji Domains to date and went on to raise over $200,000 for three charities that support people of color and the LGBTQ community. With adoption continuing to climb, Emoji Branding is the next frontier in Creative Digital Marketing, and we look forward to the continued growth and originality of dotFM clients in benefiting from this expansion.”

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Today, the .FM TLD is one of the best recognized and most successful rebranded Top-Level Domain in the history of the Internet and represents some of the most innovative brands in Broadcasting, Podcasting, Streaming and Social entertainment. The comprehensive portfolio of registrants not only includes broadcasters, Internet radio, podcasters, and the music community but also interactive companies, premier social media ventures, and streaming entrepreneurs worldwide.

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