Comscore Finds Video on Demand Transactions Peaked in April 2020

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PRNewswire

July 3, 2020
Comscore Finds Video on Demand Transactions Peaked in April 2020
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Overall May 2020 consumption dips month-over-month

Sports category transactions in May 2020 were 925 percent higher year-over-year

New research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be gradually returning to pre-pandemic levels.

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Comscore

Looking at YOY change by key genres, several VOD categories have seen transformative increases during the pandemic. Sports and Fitness categories in particular, saw staggering 232 percent and 486 percent increases, respectively, in transactions through April 2020. Breaking from the general pattern of the April 2020 peak, the Sports category continued its rapid growth and registered a threefold increase in the month of May 2020, where transactions in May 2020 were 925 percent higher than sports transactions in May 2019. This underscores just how much Americans have missed live sports and fitness content during the peak months of April and May 2020.

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Further insights from this new VOD research and about overall media consumption during the pandemic can be found at our Coronavirus Insights Hub.

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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