Comscore, a trusted partner for planning, transacting and evaluating media across platforms, in partnership with SQAD LLC., announced an expansion of the MediaCosts platform to integrate Comscore's national and local measurement…
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Engine Media Holdings, Inc, a company focused on developing premium consumer experiences, as well as, technology and content solutions for partners in the esports, news and gaming sectors, today announced a definitive agreement to…
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Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that WarnerMedia is the first national programmer to formally participate in Comscore's National Addressable TV…
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GroupM, WPP's media investment group, announced that an inaugural group of 20 clients has pledged to spend at least two percent (2%) of their total annual media budgets in Black-owned media companies through the firm's recently introduced…
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Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has signed a renewal agreement with Minute Media for the use of Comscore's granular digital audience measurement solutions.…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the appointment of John Tinker as Vice President of Investor Relations. Tinker, who will begin his duties on June 15, joins Comscore as…
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Mediavine, the largest exclusive full-service ad management firm in the U.S., is actively sending Google FLoC IDs in the bid request to The MediaGrid using its custom-built OpenRTB server, Mediavine Exchange.…
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Accreditation marks new milestone for partnership that has given advertisers video viewability measurement free of charge Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has…
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BrandTotal, the leading social competitive intelligence and brand analytics platform, announced the results of a survey to marketers on evaluating creative performance. While the results were almost split exactly down the middle, on what is…
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Media powerhouse expands partnership with Comscore's audience and impression-based solutions in local markets Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that dentsu Media will…
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Partnership delivers industry-first open exchange programmatic contextual targeting solution for CTV and video in LATAM Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the…
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CitrusAd Expands Growing Roster of Retail Media Execs with Pisula, Cassin & Fonseca CitrusAd’s retail media team expands alongside rapid demand. CitrusAd, the world’s fastest growing, self-serve, ecommerce advertising platform has…
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The new omniearnedID platform empowers communications leaders to demonstrate ROI of earned media Communicators and marketers have long sought a solution for the problem of evaluating the effectiveness of earned media on business outcomes…
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Submissions Must Support Consumer Privacy, Equal Access; Process Builds on Working Group Efforts by Hundreds of Companies to Develop Business Use Cases, Legal & Policy Guidance, Technology Standards The Partnership for Responsible…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced they have partnered to launch a…
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As Comscore, a trusted partner for planning, transacting, and evaluating media across platforms is on the precipice of entering its second decade of delivering groundbreaking census-representative TV measurement, the company is excited to…
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Long-term deal utilizes Comscore for local television currency, adds Quickscore second-day ratings Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, nnounced a renewal agreement with Graham…
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Outbrain, the world's leading discovery and native advertising platform on the open web, released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news…
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Hyper-local solution aids brands in creating personalized end-to-end experiences for consumers Merkle, a leading technology-enabled, data-driven performance marketing agency, has created a localized media solution that helps encapsulate…
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YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media…
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