dentsu Media to use Comscore for Local Television in 2021

Media powerhouse expands partnership with Comscore's audience and impression-based solutions in local markets Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that dentsu Media will expand its long-standing partnership with Comscore, adding dentsu's M1 advanced audiences platform to its local market agreement. Marketing Technology News: Widen Named to Constellation ShortList Digital Asset Management (DAM) for Digital Experiences "We believe in the meaningful…

Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV, Mobile and Desktop

Partnership delivers industry-first open exchange programmatic contextual targeting solution for CTV and video in LATAM Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution available now in Latin America using MediaMath's demand-side platform. With…

CitrusAd Attracts Top Industry Executives to Support Global Retail Media Growth

CitrusAd Expands Growing Roster of Retail Media Execs with Pisula, Cassin & Fonseca CitrusAd’s retail media team expands alongside rapid demand. CitrusAd, the world’s fastest growing, self-serve, ecommerce advertising platform has ramped up an entrenched team to deliver ROI for retailers, brands and their agencies. Three of the most recently hired include, Mike Pisula formerly with Xaxis, and two former Criteo executives, Colleen Cassin and Christina Fonseca who follow Dana Concepcion, SVP, Media Sales at CitrusAd,…

Omnicom Public Relations Group Introduces Industry’s First Analytics Platform to Validate Impact of Earned Media on Brand Sales

The new omniearnedID platform empowers communications leaders to demonstrate ROI of earned media Communicators and marketers have long sought a solution for the problem of evaluating the effectiveness of earned media on business outcomes with the same precision as paid media. That is now possible with the launch of Omnicom Public Relations Group's (OPRG) patent-pending precision communications platform, omniearnedID™. "Being able to consistently link earned media to sales is a game changer, not just for PR, but a…

Partnership for Responsible Addressable Media Invites Industry to Contribute Addressability Code For Collaborative Development

Submissions Must Support Consumer Privacy, Equal Access; Process Builds on Working Group Efforts by Hundreds of Companies to Develop Business Use Cases, Legal & Policy Guidance, Technology Standards The Partnership for Responsible Addressable Media extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial…

Comscore and MediaMath Announce Partnership

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced they have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath's demand-side platform. This first-ever capability uses frame-by-frame visual recognition and second-by-second audio processing to provide…

Comscore Announces Advancements in Cross-Screen Media Measurement

As Comscore, a trusted partner for planning, transacting, and evaluating media across platforms is on the precipice of entering its second decade of delivering groundbreaking census-representative TV measurement, the company is excited to reveal its comprehensive vision and product innovation that will shape the next generation of audience and advertising measurement. The update comes as Comscore continues to deliver on advancing the common TV impression-based currency that leverages its unmatched advanced audience…

Comscore Announces Renewal Agreement with Graham Media Group

Long-term deal utilizes Comscore for local television currency, adds Quickscore second-day ratings Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, nnounced a renewal agreement with Graham Media Group, the authentic local voice passionately informing and celebrating communities. Under the agreement, Comscore will provide continued local television and digital measurement across Graham Media Group's full station footprint, which comprises KPRC–Houston, WDIV–Detroit and…

Declining Trust in Social Media Giants Affecting Consumer Purchase Decisions, New Data Released By Outbrain Ahead of Cyber Weekend Shows

Outbrain, the world's leading discovery and native advertising platform on the open web, released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers’ lack of trust toward the largest digital powerhouses in the world, including Facebook. 46% of consumers trust premium news sites as a preferred source of…

Merkle Launches Localized Media Solution in Conjunction with Media Storm

Hyper-local solution aids brands in creating personalized end-to-end experiences for consumers Merkle, a leading technology-enabled, data-driven performance marketing agency, has created a localized media solution that helps encapsulate Merkle’s dynamic creative optimization strategy services and digital experience capabilities in conjunction with Media Storm, a Merkle company and leading data-driven marketing agency. The solution is an end-to-end, fully localized experience that enables national brands to reach consumers…

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…

OOH Media Specialist Talon Outdoor Expands Vision to Target Revenue Generation Opportunities

xCross-Platform Leader, Zach Friedman, to Oversee U.S. Revenues for Fast-Expanding Independent OOH Media Specialist Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced the appointment of Zach Friedman as Senior Vice President, Head of Client Development; Carolina (Lina) Gouveia as Vice President, Client Development; and Brandon Bernstein as Manager, Client Development. With a collective 30 years of media and advertising experience, the expanded team brings deep client development…

Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA. Additionally, the agreement extends TV measurement in Yuma, AZ, Medford, WA, Yakima, WA and Greenwood, MS. Marketing Technology News: AT&T Selects Salesforce to Accelerate its Customer Experience Vision Cox Media Group will be using…

Comscore and Minute Media Announce Renewal for Expanded Digital Audience Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and Minute Media, a leading global technology and digital publishing platform, announced a broadened renewal for Minute Media's use of Comscore's granular digital audience measurement solutions. The agreement, which includes Comscore Media Metrix Multi-Platform and Video Metrix Multi-Platform for U.S. and Hispanic audiences, significantly expands Minute Media's audience measurement and ad planning utilization as Minute Media continues to focus on…

Understanding Consumer Behavior Through Social Media

While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social data provides unique insights into consumer behavior that ultimately enable companies to better serve their customers and beat out the competition. Social posts aren’t just valuable for marketers or influencers trying to break into the big time of sponsored content. They hold a treasure…

VAB Examines How Media Is Helping Americans Cope During Pandemic in New as Time Goes by Custom Study

With U.S. television viewership and other media usage increasing during the coronavirus pandemic, VAB is releasing findings from a new custom consumer study, As Time Goes By: How Media Consumption is Helping America Cope, evaluating current consumer media use behavior, social interactions and how these changing behaviors impact brands. Additionally, As Time Goes By answers a variety of marketers’ most frequently asked questions related to the pandemic. Marketing Technology News: Aarki Expands Presence in APAC With a New…

79% of Businesses Have Rejected a Job Candidate Based on Social Media Content; Job Seekers Should Post Online Carefully

Nearly all businesses (98%) do background research about job candidates online, and 80% say a personal website is important when evaluating candidates. Job seekers should create a personal brand online to stand out during the economic downturn Most businesses have rejected a potential employee after looking at their social media profiles, according to a new survey from The Manifest, a business news and how-to website. About 90% of employers look at potential employees' social media profiles, and 79% have rejected a…

Comscore Introduces Faster Reporting to Highlight Digital Media Consumption Trends

New daily and weekly options capture audience behavior in cross-media and gaming Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new series of weekly custom reporting options to better understand rapidly-changing consumer behaviors in our new social-distancing world. Marketing Technology News: Finding it Extremely Hard to Attract Audience to Your Blogs? Answer, SEO Built on the granular audience insights derived from Comscore's syndicated products, the new…

Capital Strategies Being Rewritten as C-Suite Grapples With Immediate Impact of New Reality

-73% of global executives expect COVID-19 to have a severe impact on the global economy -Over half (52%) are having to reconfigure operations, as vulnerabilities in supply chains are exposed -54% of respondents expect a longer period of slower economic recovery extending into 2021 -M&A activity intentions remain strong as executives look beyond the crisis Business leaders are focussing on navigating the immediate impact that COVID-19 has across supply chains, revenue and profitability, while reconfiguring capital…

Comscore and iHeartMedia Agree to Renewal for Digital Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and iHeartMedia, the leading audio company in America and the No. 1 commercial podcast publisher, announced a renewal agreement that enables iHeartMedia to continue utilizing Comscore's industry-leading digital audience measurement. The multi-year agreement gives iHeartMedia continuing access to Comscore's Media Ratings solution, including video and YouTube measurement tracking. Marketing Technology News: IAB Names David Cohen President "We…