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Author

Michael Della Penna

Senior executive with over 25 years of experience driving global growth and market differentiation for leading SaaS/Cloud, data and marketing technology/media companies including Oracle/Responsys, Epsilon/Bigfoot Interactive, CNET Networks/ZDNet and CA/Cheyenne Software.

Strong expertise in all facets of multi-channel digital marketing (mobile, email, social, display), advertising, big data (1st and 3rd party data), data management platforms, predictive decisioning/machine learning and analytics.

A proven leader with exceptional sales, marketing and operational skills.

A market visionary with a strong entrepreneurial spirit and a passion for building innovative products that create great customer experiences and drive sales, profits and market leadership.

Marketing intelligence

5 Tips for Building a Marketing Strategy that Works in 2021

Michael Della Penna Jan 26, 2021 0
If you can name a cornerstone principle of marketing strategy– odds are COVID-19 has up-ended its conventional wisdom. Buying habits have changed, strategies have changed, and – most…
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Guest Authors

Eight Predictions for 2018

Michael Della Penna Dec 28, 2017 0
It is that time of year again.  As we close out 2017 and look towards the new year, what trends will emerge and take center stage in 2018?  Here are my top 8 for ’18. Direct Mail &…
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