5 Tips for Building a Marketing Strategy that Works in 2021
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Senior executive with over 25 years of experience driving global growth and market differentiation for leading SaaS/Cloud, data and marketing technology/media companies including Oracle/Responsys, Epsilon/Bigfoot Interactive, CNET Networks/ZDNet and CA/Cheyenne Software.
Strong expertise in all facets of multi-channel digital marketing (mobile, email, social, display), advertising, big data (1st and 3rd party data), data management platforms, predictive decisioning/machine learning and analytics.
A proven leader with exceptional sales, marketing and operational skills.
A market visionary with a strong entrepreneurial spirit and a passion for building innovative products that create great customer experiences and drive sales, profits and market leadership.
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