Author

Michael Della Penna

Michael Della Penna is chief strategy officer of InMarket, a provider of 360-degree consumer intelligence and real-time activation for major brands.

Guest Authors

The Holiday Season & 2023: How to Prepare for a New Era of Real-Time Sense & Respond…

Michael Della Penna Dec 23, 2022

Riddled with record inflation, 2022 presented new challenges for marketers as consumer behaviors continued to rapidly fluctuate. Now more than ever, purchases are influenced by value, timeliness and convenience. Heading into the…
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Guest Authors

Why 2022 Will Be The Age Of Experimentation For Marketers

Michael Della Penna Aug 29, 2022

There’s one thing keeping marketers awake at night. And no, it’s not Elon’s bid to buy Twitter – or his marionette act with its board and leadership; it’s not even record inflation. Rather, it’s the ripple effect to come from the demise of…
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Marketing Intelligence

5 Tips for Building a Marketing Strategy that Works in 2021

Michael Della Penna Jan 26, 2021 0

If you can name a cornerstone principle of marketing strategy– odds are COVID-19 has up-ended its conventional wisdom. Buying habits have changed, strategies have changed, and – most importantly – the ways brands build relationships with…
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Guest Authors

Eight Predictions for 2018

Michael Della Penna Dec 28, 2017 0

It is that time of year again. As we close out 2017 and look towards the new year, what trends will emerge and take center stage in 2018? Here are my top 8 for ’18. Direct Mail & OOH (Out of Home) Get Reinvented What is old is new…
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