Comscore Announces New Agreement with DECAL for Premium Video Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide DECAL, a newly-launched home entertainment distribution company, with Comscore's industry-leading census-level video-on-demand (VOD) measurement. The multi-year agreement, timed to DECAL's digital release of Bleecker Street's Supernova following its theatrical release last month, provides DECAL with Comscore OnDemand Essentials®, Comscore's currency measurement service for VOD, to enable DECAL to…

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

Achievement adds to Comscore's industry-leading ad measurement suite and underscores commitment to innovation Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its "System and Method for Analyzing the Effectiveness of Content Advertisements". This patent covers Comscore's process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by…

dentsu Media to use Comscore for Local Television in 2021

Media powerhouse expands partnership with Comscore's audience and impression-based solutions in local markets Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that dentsu Media will expand its long-standing partnership with Comscore, adding dentsu's M1 advanced audiences platform to its local market agreement. Marketing Technology News: Widen Named to Constellation ShortList Digital Asset Management (DAM) for Digital Experiences "We believe in the meaningful…

Victory Channel Selects Comscore for its National Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, announced that it has signed a new agreement with LightQuest Media, Inc., which is the agency of record for Victory Channel, a national network that is the media outreach of Kenneth Copeland Ministries. Under the agreement, LightQuest Media and Victory Channel will now have access to Comscore's granular advanced audience information – contained in Comscore's industry-leading TV Essentials (TVE) solution – to support its mission of serving the leading…

Comscore Reports TV Viewing Engagement for Week Ending February 7, 2021

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the top broadcast and cable television programs for viewer engagement for the week ending February 7, 2021. "WWE's 'Monday Night Raw' has wrestled control of sports fans' attention from football, steadily climbing in the cable rankings over the past several weeks and pinning down a top 5 spot on this week's chart," said Paul Dergarabedian, Senior Media Analyst, Comscore. "Spanish-language, reality, and crime dramas…

Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV, Mobile and Desktop

Partnership delivers industry-first open exchange programmatic contextual targeting solution for CTV and video in LATAM Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution available now in Latin America using MediaMath's demand-side platform. With…

Comscore Announces Agreement with “Game Time with Boomer Esiason” Producer for Local Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide JOY-CPW, Inc., the producer of "Game Time with Boomer Esiason" with Comscore's industry-leading local TV measurement currency across all 210 Comscore Television Markets. "Game Time with Boomer Esiason" is one of the leading sports series, featuring one of the nation's most popular sportscaster, interviewing sports' foremost personalities in original half-hour episodes, every week of the year.…

Comscore Announces Renewal Agreement With Ellis Communications for Local Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a renewal agreement with Ellis Communications’ KDOC-TV in Los Angeles. Under the terms of the agreement, Ellis will continue to utilize Comscore’s industry-leading local TV measurement currency and its advanced audiences. Marketing Technology News: Yext Names David Rudnitsky As President and Chief Revenue Officer “Having stable and reliable measurement is crucial for KDOC-TV. Comscore’s measurement of the Los Angeles …

Comscore and Hive Analyze Marketers’ Game Plans for Connecting with their Audiences in Super Bowl LV

Shake-up in big game advertising results in fewer new product announcements, while league and broadcast sponsors earn more time on screen with fewer fans Don't let the box score fool you. Tom Brady may have won another ring, but Super Bowl LV was hardly a replay for the brands who did (and didn't) invest in commercials and sponsorships for the big game. For the first time, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, joined forces with Hive, a leading provider of enterprise AI…

Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting to Europe with Predictive Audiences

Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry's first European CTV viewership audiences Comscore is excited to announce the expansion of Predictive Audiences – the industry's first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behavior through privacy-friendly contextual signals – starting with the UK and Germany markets. Comscore has created cookie-free CTV viewership segments for…

Comscore and Ipsos Join Forces for Audience Measurement in Mexico

Partnership builds on Comscore's global commitment to deliver innovative cross-media measurement solutions Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement with Ipsos to begin delivering enhanced measurement solutions for the Mexican market. With a deep understanding of the local audience and with strong track records for creating solutions tailored to the needs of specific regions, the companies are now jointly poised to define the future of cross-media…

Comscore and Dailymotion Extend Longstanding Cooperation

Long-term deal leverages Comscore's global digital audience measurement across five continents Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a long-term renewal agreement with Dailymotion, the global video streaming platform. Under the terms of the agreement, Comscore will continue to provide digital measurement across Dailymotion's full international footprint across almost 20 countries. Marketing Technology News: Sprinklr and Twitter Deliver the 2021 Customer…

Strong Automotive Merchandising Partners with Comscore Exclusively for Local Television Measurement

Strong Automotive Merchandising selects Comscore's audience- and impression-based currency Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service automotive advertising agency Strong Automotive Merchandising will be using its census-representative TV measurement at the local level. The new agreement includes Comscore's automotive advanced audiences. "We are excited to be Strong Automotive Merchandising's exclusive currency partner for television," said …

Comscore to Launch New Cross-Platform Movie Measurement Solution

Comscore Movies Everywhere reporting will capture box-office performance, demographics, and marketing effectiveness for lifespan of movies Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced Comscore Movies Everywhere, the next generation of cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform. This will include a new reporting system to track box office movies performance across all platforms. The new product…

Comscore Finds Significant Growth in In-Home Data Usage Throughout Pandemic

Total in-home data usage surged 18% in 2020 compared to 2019 As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that overall in-home data usage levels throughout 2020 remained significantly higher than in 2019. ome custom reporting showed increased usage across all connected devices; smart TVs, laptops, gaming…

Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game Advertising Performance

In initial survey, leading snack brand saw double-digit brand attribution lift across multiple indicators Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game advertising company. Focusing on the intrinsic in-game advertising category, the new brand lift survey series is designed to study and highlight the value of this highly lucrative and emerging…

Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale

Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore's Predictive Audiences With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore is excited to launch Predictive Audiences – the industry's first cookie-free targeting capability that enables advertisers to reach audiences…

Comscore Sees Record Online Spending Across ‘Big 3’ Holiday Shopping Days

Total online spending across Thanksgiving, Black Friday, and Cyber Monday grew 25% compared to 2019 As consumers increasingly turned to online shopping this holiday season, ongoing research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that online spending across Thanksgiving, Black Friday and Cyber Monday (the 'Big 3' holiday shopping days), reached record levels in 2020. Total online consumer spending exceeded $22 billion, an increase of 25% compared to 2019.…

Comscore Finds Consumers’ Pre-Thanksgiving Interest in Online Retail Overshadowed Black Friday

Visitation to retail sites spiked 33% in days leading up to Thanksgiving, driven by earlier-than-normal holiday deals, while retail website visitation on Black Friday was up only 14% year-over-year Amid the continuing COVID-19 pandemic, new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that more U.S. consumers are flocking to online retail for their holiday shopping than ever before: year-over-year visitation to retail websites during the week of…

Comscore Renews Agreement with TEGNA

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a renewal agreement with TEGNA Inc, a local news leader with 64 stations in 51 markets. Under the terms of the agreement, TEGNA will expand its local television and digital measurement partnership with Comscore to include 22 total markets, with Comscore's local television currency serving as its exclusive selling and posting currency in 18 local markets. Marketing Technology News: GetAccept Secures $20 Million in Series…