Comscore Vice President Kristin Sullivan-Stoesser to Moderate Panel at Advertising Research Foundation ‘Women in Analytics’…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that Kristin Sullivan-Stoesser, Vice President, Commercial, will be moderating a panel at the June 10, 2021 ARF 'Women in Analytics' event. The discussion will focus on how everyone can develop a growth mindset to make their professional and personal life more meaningful. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award The panel will feature a distinguished roster of speakers from…

Comscore Receives Video Viewability Accreditation from Media Rating Council for Integrated Third-Party Measurement on Facebook and Instagram

Accreditation marks new milestone for partnership that has given advertisers video viewability measurement free of charge Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has earned Media Rating Council (MRC) accreditation for its integrated viewability product for video on Facebook. Accredited impression and viewability metrics include video impressions served in Facebook mobile web and mobile app and Instagram mobile app newsfeed placements*. The viewability…

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement

Comscore , a trusted partner for planning, transacting and evaluating media, announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience profiles reported by month. This custom solution, available now for all brands, will become eligible for inclusion in Comscore's Plan Metrix® planning tool. Marketing Technology News: OneTrust is “Leading…

Comscore Research Demonstrates Need to Move Beyond Panel-Dependent Methods in TV and Video Measurement

With more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their foundational methodological approach. Amid these ongoing concerns about TV/Video measurement reliability and accuracy, Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, has published new research that reveals how traditional panel-reliant media measurement…

Comscore Continues with Innovations in Italy

Introduction of new products and developments to existing solutions in Italy mark expansion of measurement suite in key market for Comscore Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, again showed its continued dedication to innovations in one of its key markets, Italy. Following the expansion of Predictive Audiences - the first of its kind GDPR-friendly, cookie-free targeting capability - to more European markets, including Italy, last month, Comscore is now rolling out…

Comscore Signs New Logo Deal With Atlas Obscura for Syndicated Digital Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Atlas Obscura, the definitive guide to the world's hidden wonders, with Comscore's industry-leading digital audience measurement. Under the agreement, Atlas Obscura will have access to Comscore's signature Media Ratings solutions with Plan Metrix Multi-Platform in the US, to better understand audience behavior and media consumption across desktop and mobile devices. Marketing Technology News: …

Comscore Announces New Agreement With Sun Broadcasting for Local Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a new agreement to provide Sun Broadcasting with Comscore's industry-leading local TV measurement currency for all of their Ft. Myers television stations, including WXCW-TV (CW), WUVF-TV (Univision) and WANA-TV (Azteca). Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its Attention… "We subscribed to Comscore because of the dramatic improvement of sample size,…

Comscore Insights Power Award-Winning Syracuse University Research Into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That's why Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that a Syracuse University research paper analyzing audience retention, powered by insights from Comscore, won first place in the Open Paper Competition for the Broadcast Education Association (BEA) Research Division. The paper, entitled "Developing…

Comscore Signs Den of Geek as New Client for Syndicated Digital Measurement Service

Comscore , a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Den of Geek, a leading entertainment publication, with Comscore's industry-leading digital audience measurement. Under the agreement, Den of Geek will have access to Comscore's signature Media Ratings solutions, including Media Metrix® Multi-Platform in the U.S., to better understand their audience behavior and media consumption across desktop and mobile devices. Marketing Technology News: …

Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer

Appointment reinforces Comscore's commitment to analytical acumen and media cross-platform product innovation Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced that veteran analytics leader Dr. Michael Vinson has been appointed Chief Research Officer. In his new role, Vinson will continue to guide the development of all Comscore methodologies across all platforms. Marketing Technology News: MarTech Interview With Daniel Sztutwojner, Chief Customer Officer And…

Comscore Signs Digital Audience Measurement Agreement With Newsmax

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Newsmax with Comscore's industry-leading digital audience measurement. Marketing Technology News: Unit4 Announces Strategic Growth Buyout by TA Associates For A Transaction Value In Excess Of US$2… Under the agreement, Newsmax will have access to Comscore's signature Media Ratings solutions, including Media Metrix® Multi-Platform, to better understand audience behavior and media…

Comscore Expands Into Out-of-Home Measurement

New memberships with leading OOH organizations reinforce Comscore's mission to track consumers across all screens Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. That's why Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that it has joined the DPAA and the Out of Home Advertising Association of America (OAAA). The new alliances with two of the leading…

Comscore Senior Vice President John Bulgrin To Participate In Upcoming Adweek Connected TV Webinar, Sponsored By LiveRamp

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that Comscore Senior Vice President John Bulgrin will participate in Adweek's upcoming webinar titled 'How to Advance Your CTV Planning Game: A Whole New Kind of Channel Surfing' on March 24, 2021 at 1pm ET. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities As the media ecosystem continues to shift, advertisers need to adapt quickly to understand viewership…

Comscore Reinvents its Branded Content Offering Through Partnership with Hive to Further Accelerate Use of AI Across its Product Portfolio

Partnership will integrate AI-powered datasets into Comscore's product portfolio, enabling new products and expanded capabilities to serve clients starting with launch of branded content measurement platform Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced a broad partnership with Hive, a leading provider of enterprise AI solutions. The partnership will enable the integration of AI-powered datasets into Comscore's product portfolio, resulting in new products and…

Comscore and Samba TV Announce Expansion of Connected TV Data Partnership to Australia

Continuing global expansion of Comscore’s cross-platform measurement powered by Samba TV’s first-party connected TV data in APAC region Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now…

Comscore Expands Cookie-Free Audience Targeting Solutions for Europe, Adding B2B-Based Predictive Audiences

Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviors through privacy-friendly contextual signals based on B2B data.…

Comscore Announces New Agreement with DECAL for Premium Video Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide DECAL, a newly-launched home entertainment distribution company, with Comscore's industry-leading census-level video-on-demand (VOD) measurement. The multi-year agreement, timed to DECAL's digital release of Bleecker Street's Supernova following its theatrical release last month, provides DECAL with Comscore OnDemand Essentials®, Comscore's currency measurement service for VOD, to enable DECAL to…

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

Achievement adds to Comscore's industry-leading ad measurement suite and underscores commitment to innovation Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its "System and Method for Analyzing the Effectiveness of Content Advertisements". This patent covers Comscore's process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by…

dentsu Media to use Comscore for Local Television in 2021

Media powerhouse expands partnership with Comscore's audience and impression-based solutions in local markets Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that dentsu Media will expand its long-standing partnership with Comscore, adding dentsu's M1 advanced audiences platform to its local market agreement. Marketing Technology News: Widen Named to Constellation ShortList Digital Asset Management (DAM) for Digital Experiences "We believe in the meaningful…

Victory Channel Selects Comscore for its National Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, announced that it has signed a new agreement with LightQuest Media, Inc., which is the agency of record for Victory Channel, a national network that is the media outreach of Kenneth Copeland Ministries. Under the agreement, LightQuest Media and Victory Channel will now have access to Comscore's granular advanced audience information – contained in Comscore's industry-leading TV Essentials (TVE) solution – to support its mission of serving the leading…