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Comscore Campaign Ratings

Comscore Announces AMC Networks as New Campaign Ratings Beta Partner

Partnership Will Allow AMC Networks an Unduplicated View of Video Campaigns Across Linear TV, OTT, Desktop and Mobile Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced that AMC Networks, the entertainment company behind some of the most popular and critically acclaimed shows on television, is the newest beta partner for Comscore Campaign Ratings (CCR). CCR is Comscore’s cross-platform video advertising measurement solution. “In a convergent television environment,…