Partnership Will Allow AMC Networks an Unduplicated View of Video Campaigns Across Linear TV, OTT, Desktop and Mobile
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced that AMC Networks, the entertainment company behind some of the most popular and critically acclaimed shows on television, is the newest beta partner for Comscore Campaign Ratings (CCR). CCR is Comscore’s cross-platform video advertising measurement solution.
“In a convergent television environment, it’s critical for us to measure and understand our audiences and the overlap between platforms,” said Tom Ziangas, at AMC Networks. “This product addresses our advertisers core need to quantify unduplicated audiences, as well as allows us to better articulate our strengths across linear TV and digital.”
The Comscore Campaign Ratings beta program launched in September of this year in consortium with 12 leading media brand partners.
“We are thrilled to broaden our Ratings beta program with the addition of AMC Networks,” said Bryan Wiener, CEO of Comscore. “Our partnership with leading media properties, like AMC, signifies a widespread demand for more sophisticated, unduplicated cross-platform measurement. We look forward to continuing our role as a trusted, third-party measurement partner to help our customers grow their businesses.”
Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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