Enhanced Solution Enables Holistic Understanding of Audiences for More Efficient Analysis and Smarter Decision Making Across Platforms and Media Types
comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced the full unification of its digital audience measurement data in comScore’s exploration and visualization tool, MyMetrix Explore. This update consolidates all content and media types, including video, in a single interface.
The new enhancements to Explore offer comScore clients a more holistic view of the digital media landscape, while also making it easier to discover audiences’ multi-platform consumption habits.
The single Explore interface also allows clients to now:
- Holistically assess how audiences are engaging across all digital devices and media types
- Run fewer reports in fewer systems so that they can quickly make important business decisions
- Identify important data trends and stories by visualizing all key digital data together for a complete view of digital consumption, while still providing easy access to more granular data behind the insights
“This release marks an important step forward in our mission to offer actionable intelligence to our clients built on our trusted digital audience data,” said Naresh Rekhi, senior vice president of digital audience products at comScore. “Given contemporary forces shaping the digital publishing landscape, our commitment to our clients is to offer insights-driven solutions that help them save time and make decisions with confidence.”
comScore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, comScore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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