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Naresh Rekhi

comScore Brings Its Core Digital Data into a Single, Unified View

Enhanced Solution Enables Holistic Understanding of Audiences for More Efficient Analysis and Smarter Decision Making Across Platforms and Media Types comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced the full unification of its digital audience measurement data in comScore’s exploration and visualization tool, MyMetrix Explore. This update consolidates all content and media types, including video, in a single interface. The new enhancements to Explore offer…