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AMC Networks

AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising

Xandr Invest’s Advanced Technology to Enable Advertisers to Reach A Single Audience Across Multiple, Premium Content Providers Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience. Xandr today announced the next evolution of Xandr Invest, a strategic buying platform built for the future of advertising. For…

Comscore Announces AMC Networks as New Campaign Ratings Beta Partner

Partnership Will Allow AMC Networks an Unduplicated View of Video Campaigns Across Linear TV, OTT, Desktop and Mobile Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced that AMC Networks, the entertainment company behind some of the most popular and critically acclaimed shows on television, is the newest beta partner for Comscore Campaign Ratings (CCR). CCR is Comscore’s cross-platform video advertising measurement solution. “In a convergent television environment,…