Evergent, the customer management and monetization leader for streaming and digital subscription businesses, announced an expanded partnership with Brightcove Inc, the trusted leader in streaming technology. The new integration will see the introduction of Evergent’s agile monetization solution to Brightcove Beacon for over-the-top video streaming, making it possible for Brightcove customers to test and implement flexible monetization approaches within the platform.

Integrated into the Brightcove Beacon offering, Evergent’s solution, which will be available in the Brightcove Marketplace, will power complex user and payment management scenarios for Brightcove’s global customer base. The new offering allows global media and enterprise customers to benefit from both Evergent and Brightcove’s services seamlessly.

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As more companies develop and launch streaming platforms into an increasingly competitive marketplace, Evergent’s agile products make it possible to quickly establish and refine monetization strategies in order to maximize business results. Evergent’s flexible monetization tools will make it possible for Brightcove customers to apply different payment methods and pricing models across currencies, payment types, and languages to individual platforms and devices, allowing each customer to create a business strategy tailored to individual customer preferences and trends.

“Brightcove and Evergent have built a longstanding partnership based on shared values and innovative technologies that meet growing market needs,” said Vijay Sajja, founder and CEO of Evergent. “The integration of Evergent’s agile monetization solution into Brightcove Beacon demonstrates the commitment of both companies to serve customers with truly flexible products which are capable of scaling together with high-growth solutions. We look forward to continuing our relationship with Brightcove and delivering new solutions for its global customer base.”

“Content creators and entertainment providers have high demands of their technology partners, which is why Brightcove is always looking for new partners to help enrich our platform offerings,” said Rajan Shah, VP, Technology Partners & Integrations at Brightcove. “The integration of Evergent into our OTT platform will allow for Brightcove customers to optimize their streaming businesses through agile monetization strategies.”

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