Talking to the CMO of a well-known retailer earlier this year, I heard a familiar viewpoint; “I guess we’ll have to look into doing programmatic soon. Everyone else seems to be doing it.” Well, she wasn’t wrong. With over 80% of display…
Read More...

New strategic funding round includes existing investors and new Institutional Investor Torchlite, the platform for finding and managing on-demand digital marketing talent, announced today it attracted $3 million in funding to expand its…
Read More...

"We offer a ValueSelling solution that integrates with Salesforce, giving clarity to opportunity pipelines for sales teams and sales managers."Tell us about your role in the company and the team you handle. I’m in a newly developed role…
Read More...

In the 1950’s and 1960’s, the “Mad Men” of Madison Avenue were innovators in a new era. A new consumer class helped the post-World War II economy boom, emerging mass media like television brought brands into living rooms, and optimism was…
Read More...

Think about your average morning for a moment — what do you do, eat, read or think about? No matter your different responsibilities or tasks throughout a day, chances are that by 9 a.m., you have already used three or more mobile apps to…
Read More...

"Smartology, where we firmly believe in a transparent approach to spending media budget across quality brand safe publisher sites"Tell us about your role and journey into technology. What galvanized you to join Smartology? In my first…
Read More...

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into…
Read More...

"I believe the next transformation that will occur in sales will be fueled by AI. A company’s ability to execute AI successfully will have a clear advantage in the market."Tell us about your role at DiscoverOrg and the team you handle. I…
Read More...

"Consumers have come to expect that their shopping experiences will be as optimal on their phones as they are on their desktops or laptops, and no matter where they’re viewing your content."Tell us about your journey in technology and how…
Read More...

Read More: Five Tips to Perfectly Time Your Webinar and its Promotion Videos have long been present in people’s lives. From TV commercials and movie trailers to shows and vlogs streamed on mobile phones, the moving picture clearly…
Read More...

Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017.  Almost 60% of US internet users redeemed a digital offer or code at least once in 2016. And, three quarters of consumers…
Read More...

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us about your journey in technology and why you created PactSafe? My journey in…
Read More...

I recently spoke with a marketing leader who was lamenting the static nature of sales leadership in her company. The CRO (chief revenue officer) was on a hiring tear for a sales profile he referred to as “door knockers.” I was absolutely…
Read More...

Like maintenance work on your car, a refresh of your organization’s website is one of those tasks that seems to roll around every few years and entail far higher costs than anticipated. However, also like car maintenance, a website refresh…
Read More...

Once the territory of a few niche companies, Conversational Commerce is trending with some of the biggest brands in the world — and it’s working better than anyone could have hoped. Walmart, king of consumer goods, recently formed an…
Read More...

"A buyer-driven sales journey occurs when every sales meeting and presentation is focused on the buyer and their needs."What’s the biggest attraction for you at Dreamforce 2018? Dreamforce has an infectious energy of other professionals…
Read More...