Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.

Tech Bytes

TechBytes with Mykolas Rambus, General Manager at Equifax

Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax …

Viraj TMay 22, 2019, 3:00 pmMay 31, 2019 0 1583

MarTech Interview with Michael Lagoni, CEO and Founder of Stackline

Interviews

MarTech Interview with Michael Lagoni, CEO and Founder, Stackline

"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel …

Viraj TApril 18, 2019, 2:30 pmApril 18, 2019 0 1801

MarTech Interview with Justin Choi, President & CEO, Nativo

Interviews

MarTech Interview with Justin Choi, President and CEO, Nativo

"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not …

Viraj TApril 12, 2019, 2:30 pmApril 12, 2019 0 2077

Interviews

MarTech Interview with Apu Gupta, CEO, Curalate

"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about …

Viraj TApril 5, 2019, 2:30 pmApril 5, 2019 0 1478

Marketing Clouds

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This …

Viraj TMarch 29, 2019, 10:02 pmMarch 29, 2019 0 2562

Tech Bytes

TechBytes with Johnathan Bell, International Manager – CRM and Invoicing, Sellsy

Tell us about your role at Sellsy and the team/technology you handle. At Sellsy, I am responsible for our international …

Viraj TMarch 29, 2019, 2:30 pmMarch 28, 2019 0 1324

Interviews

MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize

"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from …

Viraj TMarch 29, 2019, 2:30 pmMarch 28, 2019 0 1173

MarTech Interview with Rytis Lauris, Co-Founder and CEO, Omnisend

Interviews

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with …

Viraj TMarch 28, 2019, 2:30 pmMarch 28, 2019 0 1511

Marketing Automation, Staff Writers

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern …

Viraj TMarch 27, 2019, 4:00 pmMarch 28, 2019 0 2716

MarTech Interview with Frans van Hulle, CEO & Co-Founder, PX

Interviews

MarTech Interview with Frans van Hulle, CEO and Co-Founder, PX

"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field …

Viraj TMarch 27, 2019, 2:30 pmMarch 27, 2019 0 1231

Tech Bytes

TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch

Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the …

Viraj TMarch 19, 2019, 2:30 pmMarch 20, 2019 0 1170

Tech Bytes

TechBytes with Cristina Olmo, VP of Marketing, Wrike

Tell us about your role at Wrike and the team/technology that you handle. I’m the VP of Marketing at Wrike, …

Viraj TMarch 14, 2019, 2:30 pmMarch 12, 2019 0 1383

Interviews

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but …

Viraj TMarch 12, 2019, 2:30 pmMarch 12, 2019 0 1641

Interviews

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at …

Viraj TMarch 4, 2019, 2:30 pmMarch 4, 2019 0 3068

Tech Bytes

TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream

Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for …

Viraj TMarch 1, 2019, 2:30 pmMarch 1, 2019 0 1200

Tech Bytes

TechBytes with Eli Finkelshteyn, CEO and Co-Founder, Constructor.io

What predictions do you have for e-retailers in 2019? In 2019, e-retailers who surface products that appeal to customers faster …

Viraj TFebruary 28, 2019, 3:01 pmFebruary 28, 2019 0 1500

Interviews

MarTech Interview with John Common, CEO, Intelligent Demand

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies …

Viraj TFebruary 28, 2019, 3:00 pmMarch 4, 2019 0 1202

Tech Bytes

TechBytes with Paul Rosenfeld, Chief Marketing Officer, Keap

Tell us about your role at Keap and the team/technology that you handle. As Chief Marketing Officer, I lead our …

Viraj TFebruary 27, 2019, 2:36 pmFebruary 27, 2019 Comments Off 1868

CRM, Customer Experience Management

Gartner Names Capgemini a Leader for CRM and CX in Its 2019 Magic Quadrant

Capgemini’s Ability to Innovate and Execute Gets Them Industry Recognition Over the years, Capgemini has developed deep expertise in enabling its …

Viraj TFebruary 26, 2019, 4:56 pmFebruary 26, 2019 0 1579

Tech Bytes

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business …

Viraj TFebruary 26, 2019, 2:30 pmMarch 4, 2019 0 1149

MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs

MarTech Interview with Chris Johnston, Founder and CEO at Adoreboard

MarTech Interview with Marie Rosecrans, SVP of SMB Marketing at Salesforce

MarTech Interview with Bonnie Crater, CEO at Full Circle Insights

MarTech Interview with Robert McGovern, CEO at PreciseTarget

TechBytes with Ya-Bing Chu, VP of Product at Formation

TechBytes with Jenn Deering Davis, Head of Communications at Cision

TechBytes with David Zapletal, Chief Innovation and Media Office at Digital Remedy

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

TechBytes with David Antley, General Manager at Pernix

Fireside Chat with Mike Davie, CEO at Quadrant

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Fireside Chat with James Ontra, Co-Founder at Shufflrr

Fireside Chat with Cameron Church

Fireside Chat with Matthew Biboud-Lubeck

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Is Facial Recognition the New Business Card?

Connecting the Modern Seller to the Modern Buyer: The Role of Marketing in Sales Enablement

B2B Marketing Hacks: Lead Follow-Up at Shows … No Excuses!

Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream

4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World

Using AI for Mobile App Development

B2B Marketers: It’s Time to Start Leveraging OOH

How to Make Sure Your Sales Proposal Process Isn’t Putting Your Company at Risk

DigiTrans Launches Universal Data Streaming Platform That Paves the Way for Intelligent Logistics Solutions

What Is AI Marketing and How It Impacts SaaS Cloud Industry?

AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019

McKinsey Backs Element AI’s $151 Million Series B Funding

AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019

Splunk Decides to Buy AIOps Start-Up SignalFx for $1.05 Billion

Viraj T