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  • Viraj T

Author

Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al.

When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.

Tech Bytes

TechBytes with Mykolas Rambus, General Manager at Equifax

Viraj T May 22, 2019 0
Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax is data-driven marketing, which is a combination of capabilities that…
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Interviews

MarTech Interview with Michael Lagoni, CEO and Founder, Stackline

Viraj T Apr 18, 2019 0
"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel strategy, spend, and…
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Interviews

MarTech Interview with Justin Choi, President and CEO, Nativo

Viraj T Apr 12, 2019 0
"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not the direction this should be going." Tell us about…
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Interviews

MarTech Interview with Apu Gupta, CEO, Curalate

Viraj T Apr 5, 2019 2
"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about your role and journey into Social Media…
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Marketing Clouds

Marketing Technology Primer: What Is Marketing Cloud?

Viraj T Mar 29, 2019 1
What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This collection is a blend of mission-critical marketing tools; CRM,…
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Tech Bytes

TechBytes with Johnathan Bell, International Manager – CRM and Invoicing, Sellsy

Viraj T Mar 29, 2019 0
Tell us about your role at Sellsy and the team/technology you handle. At Sellsy, I am responsible for our international team as we start to grow in key territories outside of…
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Interviews

MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize

Viraj T Mar 29, 2019 0
"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from one place, that’s actually driving massive growth for…
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Interviews

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

Viraj T Mar 28, 2019 1
"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with customers." Tell us about your role and journey into omnichannel…
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Staff Writers

Marketing Technology Primer: What is Email Marketing Automation?

Viraj T Mar 27, 2019 0
This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the…
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Interviews

MarTech Interview with Frans van Hulle, CEO and Co-Founder, PX

Viraj T Mar 27, 2019 0
"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field between buyers and sellers." Tell us about your role and…
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Tech Bytes

TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch

Viraj T Mar 19, 2019 0
Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the overall strategy and direction of Vizia, Brandwatch’s Reporting,…
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Tech Bytes

TechBytes with Cristina Olmo, VP of Marketing, Wrike

Viraj T Mar 14, 2019 0
Tell us about your role at Wrike and the team/technology that you handle. I’m the VP of Marketing at Wrike, and I have a areally exciting role of helping Wrike cement its status as…
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Interviews

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

Viraj T Mar 12, 2019 0
"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it…
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Interviews

MarTech Interview with Paul Dolan, CEO, Varick

Viraj T Mar 4, 2019 0
"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at a service provider, marketers need expertise in math, statistics,…
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Tech Bytes

TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream

Viraj T Mar 1, 2019 0
Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for over 10 years, most recently leading the Australia and New Zealand…
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Tech Bytes

TechBytes with Eli Finkelshteyn, CEO and Co-Founder, Constructor.io

Viraj T Feb 28, 2019 0
What predictions do you have for e-retailers in 2019? In 2019, e-retailers who surface products that appeal to customers faster will have a competitive advantage. Saving time and…
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Interviews

MarTech Interview with John Common, CEO, Intelligent Demand

Viraj T Feb 28, 2019 0
"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies on an account level, target account research and insights."…
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Tech Bytes

TechBytes with Paul Rosenfeld, Chief Marketing Officer, Keap

Viraj T Feb 27, 2019
Tell us about your role at Keap and the team/technology that you handle. As Chief Marketing Officer, I lead our Performance Marketing, Product Marketing, Creative & Content,…
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CRM

Gartner Names Capgemini a Leader for CRM and CX in Its 2019 Magic Quadrant

Viraj T Feb 26, 2019 1
Capgemini’s Ability to Innovate and Execute Gets Them Industry Recognition Over the years, Capgemini has developed deep expertise in enabling its clients to provide exceptional…
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Tech Bytes

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Viraj T Feb 26, 2019 0
Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business Development, I lead the team that is responsible for new…
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