Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.

MarTech Interview with Michael Lagoni, CEO and Founder of Stackline

Interviews

MarTech Interview with Michael Lagoni, CEO and Founder, Stackline

"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel …

Viraj T3 days agoApril 18, 2019 0 337

MarTech Interview with Justin Choi, President & CEO, Nativo

Interviews

MarTech Interview with Justin Choi, President and CEO, Nativo

"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not …

Viraj TApril 12, 2019, 2:30 pmApril 12, 2019 0 510

Interviews

MarTech Interview with Apu Gupta, CEO, Curalate

"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about …

Viraj TApril 5, 2019, 2:30 pmApril 5, 2019 0 615

Marketing Clouds

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This …

Viraj TMarch 29, 2019, 10:02 pmMarch 29, 2019 0 867

Tech Bytes

TechBytes with Johnathan Bell, International Manager – CRM and Invoicing, Sellsy

Tell us about your role at Sellsy and the team/technology you handle. At Sellsy, I am responsible for our international …

Viraj TMarch 29, 2019, 2:30 pmMarch 28, 2019 0 645

Interviews

MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize

"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from …

Viraj TMarch 29, 2019, 2:30 pmMarch 28, 2019 0 648

MarTech Interview with Rytis Lauris, Co-Founder and CEO, Omnisend

Interviews

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with …

Viraj TMarch 28, 2019, 2:30 pmMarch 28, 2019 0 666

Marketing Automation, Staff Writers

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern …

Viraj TMarch 27, 2019, 4:00 pmMarch 28, 2019 0 1119

MarTech Interview with Frans van Hulle, CEO & Co-Founder, PX

Interviews

MarTech Interview with Frans van Hulle, CEO and Co-Founder, PX

"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field …

Viraj TMarch 27, 2019, 2:30 pmMarch 27, 2019 0 651

Tech Bytes

TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch

Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the …

Viraj TMarch 19, 2019, 2:30 pmMarch 20, 2019 0 636

Tech Bytes

TechBytes with Cristina Olmo, VP of Marketing, Wrike

Tell us about your role at Wrike and the team/technology that you handle. I’m the VP of Marketing at Wrike, …

Viraj TMarch 14, 2019, 2:30 pmMarch 12, 2019 0 712

Interviews

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but …

Viraj TMarch 12, 2019, 2:30 pmMarch 12, 2019 0 1015

Interviews

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at …

Viraj TMarch 4, 2019, 2:30 pmMarch 4, 2019 0 1360

Tech Bytes

TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream

Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for …

Viraj TMarch 1, 2019, 2:30 pmMarch 1, 2019 0 698

Tech Bytes

TechBytes with Eli Finkelshteyn, CEO and Co-Founder, Constructor.io

What predictions do you have for e-retailers in 2019? In 2019, e-retailers who surface products that appeal to customers faster …

Viraj TFebruary 28, 2019, 3:01 pmFebruary 28, 2019 0 769

Interviews

MarTech Interview with John Common, CEO, Intelligent Demand

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies …

Viraj TFebruary 28, 2019, 3:00 pmMarch 4, 2019 0 821

Tech Bytes

TechBytes with Paul Rosenfeld, Chief Marketing Officer, Keap

Tell us about your role at Keap and the team/technology that you handle. As Chief Marketing Officer, I lead our …

Viraj TFebruary 27, 2019, 2:36 pmFebruary 27, 2019 Comments Off 1234

CRM, Customer Experience Management

Gartner Names Capgemini a Leader for CRM and CX in Its 2019 Magic Quadrant

Capgemini’s Ability to Innovate and Execute Gets Them Industry Recognition Over the years, Capgemini has developed deep expertise in enabling its …

Viraj TFebruary 26, 2019, 4:56 pmFebruary 26, 2019 0 1052

Tech Bytes

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business …

Viraj TFebruary 26, 2019, 2:30 pmMarch 4, 2019 0 742

AI/ML, Native & Programmatic Advertising

EyeLevel.ai Pioneers New Capabilities to Deliver on Contextual Advertising

Sales and Marketing Teams Will Excel with EyeLevel’s Technology. The Company Offers an Infusion of Relevant Advertising When Customers Converse …

Viraj TFebruary 25, 2019, 9:09 pmFebruary 26, 2019 0 1271

MarTech Interview with Trevor Kaufman, CEO, Piano

MarTech Interview with Michael Lagoni, CEO and Founder, Stackline

MarTech Interview with Ashwin Navin, CEO and Co-Founder, Samba TV

MarTech Interview with Jeff Foley, VP of Marketing, Luminoso

MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv

TechBytes with Gil Sommer, VP of Product, Connatix

TechBytes with Marc Sabatini, CEO at aqfer

TechBytes with Matthew Hultgren, VP of Analytics at Marketing Architects

TechBytes with Michael Harrison, MD, Winterberry Group

TechBytes with Len Shneyder, VP of Industry Relations, Twilio SendGrid

Fireside Chat with Cameron Church

Fireside Chat with Matthew Biboud-Lubeck

Fireside Chat with Lynda Clarizio

Fireside Chat with Mike Cotoia

Fireside Chat with Bill Swanson

Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream

The Evolution of the Chatbot Experience

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

How to Create a Winning Marketing Operations Playbook in 3 Steps

How Brands Can Leverage Influencers With Instagram Polls

Tequila Shots, Head Shots, And Flu Shots: Thoughts On Kicking The Year Off With A Bang

What’s Happening to Brand Loyalty?

Why Bot-Driven Email Data Solutions are Problematic

Anomaly Detection on 5G: Possibilities and Opportunities

How Moz’s New Domain Authority Takes Aim at Spam

Online Journey Hijacking: How Your Users Are Impacted by Unauthorized Ads

Reviving Retail with AI: 5 Benefits of Adopting AI in Retail Operations

Twilio SendGrid’s Email Deliverability Services and Their Role in Optimizing Email Marketing ROI

How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology

Straight Talk on How MarTech is Faring Amidst the Big Data Deluge

Viraj T