Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.

Tech Bytes

TechBytes with Mykolas Rambus, General Manager at Equifax

Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax …

Viraj TMay 22, 2019, 3:00 pmMay 31, 2019 0 2318

MarTech Interview with Michael Lagoni, CEO and Founder of Stackline

Interviews

MarTech Interview with Michael Lagoni, CEO and Founder, Stackline

"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel …

Viraj TApril 18, 2019, 2:30 pmApril 18, 2019 0 2534

MarTech Interview with Justin Choi, President & CEO, Nativo

Interviews

MarTech Interview with Justin Choi, President and CEO, Nativo

"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not …

Viraj TApril 12, 2019, 2:30 pmApril 12, 2019 0 3094

Interviews

MarTech Interview with Apu Gupta, CEO, Curalate

"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about …

Viraj TApril 5, 2019, 2:30 pmApril 5, 2019 2 1895

Marketing Clouds

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This …

Viraj TMarch 29, 2019, 10:02 pmMarch 29, 2019 1 3709

Tech Bytes

TechBytes with Johnathan Bell, International Manager – CRM and Invoicing, Sellsy

Tell us about your role at Sellsy and the team/technology you handle. At Sellsy, I am responsible for our international …

Viraj TMarch 29, 2019, 2:30 pmMarch 28, 2019 0 1761

Interviews

MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize

"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from …

Viraj TMarch 29, 2019, 2:30 pmMarch 28, 2019 0 1416

MarTech Interview with Rytis Lauris, Co-Founder and CEO, Omnisend

Interviews

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with …

Viraj TMarch 28, 2019, 2:30 pmMarch 28, 2019 0 2009

Marketing Automation, Staff Writers

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern …

Viraj TMarch 27, 2019, 4:00 pmMarch 28, 2019 0 3457

MarTech Interview with Frans van Hulle, CEO & Co-Founder, PX

Interviews

MarTech Interview with Frans van Hulle, CEO and Co-Founder, PX

"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field …

Viraj TMarch 27, 2019, 2:30 pmMarch 27, 2019 0 1600

Tech Bytes

TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch

Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the …

Viraj TMarch 19, 2019, 2:30 pmMarch 20, 2019 0 1559

Tech Bytes

TechBytes with Cristina Olmo, VP of Marketing, Wrike

Tell us about your role at Wrike and the team/technology that you handle. I’m the VP of Marketing at Wrike, …

Viraj TMarch 14, 2019, 2:30 pmMarch 12, 2019 0 1892

Interviews

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but …

Viraj TMarch 12, 2019, 2:30 pmMarch 12, 2019 0 2012

Interviews

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at …

Viraj TMarch 4, 2019, 2:30 pmMarch 4, 2019 0 3629

Tech Bytes

TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream

Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for …

Viraj TMarch 1, 2019, 2:30 pmMarch 1, 2019 0 1470

Tech Bytes

TechBytes with Eli Finkelshteyn, CEO and Co-Founder, Constructor.io

What predictions do you have for e-retailers in 2019? In 2019, e-retailers who surface products that appeal to customers faster …

Viraj TFebruary 28, 2019, 3:01 pmFebruary 28, 2019 0 2008

Interviews

MarTech Interview with John Common, CEO, Intelligent Demand

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies …

Viraj TFebruary 28, 2019, 3:00 pmMarch 4, 2019 0 1467

Tech Bytes

TechBytes with Paul Rosenfeld, Chief Marketing Officer, Keap

Tell us about your role at Keap and the team/technology that you handle. As Chief Marketing Officer, I lead our …

Viraj TFebruary 27, 2019, 2:36 pmFebruary 27, 2019 Comments Off 2270

CRM, Customer Experience Management

Gartner Names Capgemini a Leader for CRM and CX in Its 2019 Magic Quadrant

Capgemini’s Ability to Innovate and Execute Gets Them Industry Recognition Over the years, Capgemini has developed deep expertise in enabling its …

Viraj TFebruary 26, 2019, 4:56 pmFebruary 26, 2019 1 1765

Tech Bytes

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business …

Viraj TFebruary 26, 2019, 2:30 pmMarch 4, 2019 0 1425

MarTech Interview with Alexey Orap, CEO at YouScan

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

MarTech Interview with Carolyn Corda, Chief Marketing Officer at ADARA

MarTech Interview with Rob Woollen, CEO and Co-Founder at Sigma Computing

MarTech Interview with Marcin Cichon, CEO at Pricefx

Prediction Series 2019: Interview with Anurag Kahol, CTO and Co-Founder at Bitglass

TechBytes with Michael Badichi, Co-founder and CTO at Anzu.io

TechBytes with Gary Ogasawara, Chief Technology Officer at Cloudian

TechBytes with Ryan Pfenninger, Chief Technology Officer at 250ok

TechBytes with Brian Byer, Vice President, GM at Blue Fountain Media

Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI

Fireside Chat with Mike Davie, CEO at Quadrant

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Fireside Chat with James Ontra, Co-Founder at Shufflrr

Fireside Chat with Cameron Church

Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

How MarTech Leaders Unlock CRM Success in 2020 and Beyond

2020 Marketing Predictions – Part 1

AI Takes Center Stage at Web Summit 2019

Social Selling Is Risky Business: How to Mitigate the Dangers

How to Market Your Tech Business in 2020

The Next Level of Permission Marketing: Zero Party Data

Get Creative With Native Throughout the Customer Journey

Connecting With Customers on the Ground Is Not yet Dead

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

LinkedIn Veteran Doug Camplejohn Joins as EVP & GM of Salesforce Sales Cloud

Sales Enablement Primer: Vendors and Services

2020 AdTech Predictions from the Industry Leaders

MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1

Zomato Raises its Stake in Food Delivery Business; Buys Out Uber Eats in India for $350 Million in All-Stock Deal

Viraj T