Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.

Tech Bytes

TechBytes with Mykolas Rambus, General Manager at Equifax

Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax …

Viraj TMay 22, 2019, 3:00 pmMay 31, 2019 0 1087

MarTech Interview with Michael Lagoni, CEO and Founder of Stackline

Interviews

MarTech Interview with Michael Lagoni, CEO and Founder, Stackline

"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel …

Viraj TApril 18, 2019, 2:30 pmApril 18, 2019 0 1200

MarTech Interview with Justin Choi, President & CEO, Nativo

Interviews

MarTech Interview with Justin Choi, President and CEO, Nativo

"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not …

Viraj TApril 12, 2019, 2:30 pmApril 12, 2019 0 1228

Interviews

MarTech Interview with Apu Gupta, CEO, Curalate

"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about …

Viraj TApril 5, 2019, 2:30 pmApril 5, 2019 0 1086

Marketing Clouds

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This …

Viraj TMarch 29, 2019, 10:02 pmMarch 29, 2019 0 1668

Tech Bytes

TechBytes with Johnathan Bell, International Manager – CRM and Invoicing, Sellsy

Tell us about your role at Sellsy and the team/technology you handle. At Sellsy, I am responsible for our international …

Viraj TMarch 29, 2019, 2:30 pmMarch 28, 2019 0 1037

Interviews

MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize

"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from …

Viraj TMarch 29, 2019, 2:30 pmMarch 28, 2019 0 1000

MarTech Interview with Rytis Lauris, Co-Founder and CEO, Omnisend

Interviews

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with …

Viraj TMarch 28, 2019, 2:30 pmMarch 28, 2019 0 1130

Marketing Automation, Staff Writers

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern …

Viraj TMarch 27, 2019, 4:00 pmMarch 28, 2019 0 2057

MarTech Interview with Frans van Hulle, CEO & Co-Founder, PX

Interviews

MarTech Interview with Frans van Hulle, CEO and Co-Founder, PX

"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field …

Viraj TMarch 27, 2019, 2:30 pmMarch 27, 2019 0 961

Tech Bytes

TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch

Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the …

Viraj TMarch 19, 2019, 2:30 pmMarch 20, 2019 0 909

Tech Bytes

TechBytes with Cristina Olmo, VP of Marketing, Wrike

Tell us about your role at Wrike and the team/technology that you handle. I’m the VP of Marketing at Wrike, …

Viraj TMarch 14, 2019, 2:30 pmMarch 12, 2019 0 1048

Interviews

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but …

Viraj TMarch 12, 2019, 2:30 pmMarch 12, 2019 0 1302

Interviews

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at …

Viraj TMarch 4, 2019, 2:30 pmMarch 4, 2019 0 2116

Tech Bytes

TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream

Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for …

Viraj TMarch 1, 2019, 2:30 pmMarch 1, 2019 0 932

Tech Bytes

TechBytes with Eli Finkelshteyn, CEO and Co-Founder, Constructor.io

What predictions do you have for e-retailers in 2019? In 2019, e-retailers who surface products that appeal to customers faster …

Viraj TFebruary 28, 2019, 3:01 pmFebruary 28, 2019 0 1121

Interviews

MarTech Interview with John Common, CEO, Intelligent Demand

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies …

Viraj TFebruary 28, 2019, 3:00 pmMarch 4, 2019 0 1011

Tech Bytes

TechBytes with Paul Rosenfeld, Chief Marketing Officer, Keap

Tell us about your role at Keap and the team/technology that you handle. As Chief Marketing Officer, I lead our …

Viraj TFebruary 27, 2019, 2:36 pmFebruary 27, 2019 Comments Off 1529

CRM, Customer Experience Management

Gartner Names Capgemini a Leader for CRM and CX in Its 2019 Magic Quadrant

Capgemini’s Ability to Innovate and Execute Gets Them Industry Recognition Over the years, Capgemini has developed deep expertise in enabling its …

Viraj TFebruary 26, 2019, 4:56 pmFebruary 26, 2019 0 1382

Tech Bytes

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business …

Viraj TFebruary 26, 2019, 2:30 pmMarch 4, 2019 0 908

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

MarTech Interview with Eric Wheeler, CEO, 33Across

MarTech Interview with Michael Scharff, Chief Executive Officer, Evolv

MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate

MarTech Interview with James Sandoval, Founder and CEO at MeasureMatch

TechBytes with Katie Paulsen, VP of Influencer Marketing at RhythmOne

TechBytes with Sarah Assous, SVP Global Product Marketing at Zoovu

TechBytes with Kevin Bennett, CTO and Co-Founder at KBMax

TechBytes with Neil Trevett, Vice President at NVIDIA

TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX

Fireside Chat with James Ontra, Co-Founder at Shufflrr

Fireside Chat with Cameron Church

Fireside Chat with Matthew Biboud-Lubeck

Fireside Chat with Lynda Clarizio

Fireside Chat with Mike Cotoia

Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream

The Evolution of the Chatbot Experience

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

How to Create a Winning Marketing Operations Playbook in 3 Steps

How Brands Can Leverage Influencers With Instagram Polls

The Rising Risk of Social Media-Enabled Cyber Crime to the Enterprise and How to Defend Against It

Restraint Is the Key to Relevance – Sometimes It’s What You Don’t Say

Four Ways To Measure The Always-On Consumer

Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey

The Sports Streaming Tipping Point: Four Lessons for Future Success

Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends

Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal

Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion

Mobile App Users Expect Better App Search and Recommendation Experience

Google Webmaster Update: Focus on Your Mobile Version of the Website

Viraj T