Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.

Tech Bytes

TechBytes with Mykolas Rambus, General Manager at Equifax

Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax …

Viraj TMay 22, 2019, 3:00 pmMay 31, 2019 0 1883

MarTech Interview with Michael Lagoni, CEO and Founder of Stackline

Interviews

MarTech Interview with Michael Lagoni, CEO and Founder, Stackline

"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel …

Viraj TApril 18, 2019, 2:30 pmApril 18, 2019 0 2203

MarTech Interview with Justin Choi, President & CEO, Nativo

Interviews

MarTech Interview with Justin Choi, President and CEO, Nativo

"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not …

Viraj TApril 12, 2019, 2:30 pmApril 12, 2019 0 2616

Interviews

MarTech Interview with Apu Gupta, CEO, Curalate

"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about …

Viraj TApril 5, 2019, 2:30 pmApril 5, 2019 2 1683

Marketing Clouds

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This …

Viraj TMarch 29, 2019, 10:02 pmMarch 29, 2019 1 3072

Tech Bytes

TechBytes with Johnathan Bell, International Manager – CRM and Invoicing, Sellsy

Tell us about your role at Sellsy and the team/technology you handle. At Sellsy, I am responsible for our international …

Viraj TMarch 29, 2019, 2:30 pmMarch 28, 2019 0 1571

Interviews

MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize

"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from …

Viraj TMarch 29, 2019, 2:30 pmMarch 28, 2019 0 1295

MarTech Interview with Rytis Lauris, Co-Founder and CEO, Omnisend

Interviews

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with …

Viraj TMarch 28, 2019, 2:30 pmMarch 28, 2019 0 1754

Marketing Automation, Staff Writers

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern …

Viraj TMarch 27, 2019, 4:00 pmMarch 28, 2019 0 3135

MarTech Interview with Frans van Hulle, CEO & Co-Founder, PX

Interviews

MarTech Interview with Frans van Hulle, CEO and Co-Founder, PX

"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field …

Viraj TMarch 27, 2019, 2:30 pmMarch 27, 2019 0 1444

Tech Bytes

TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch

Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the …

Viraj TMarch 19, 2019, 2:30 pmMarch 20, 2019 0 1401

Tech Bytes

TechBytes with Cristina Olmo, VP of Marketing, Wrike

Tell us about your role at Wrike and the team/technology that you handle. I’m the VP of Marketing at Wrike, …

Viraj TMarch 14, 2019, 2:30 pmMarch 12, 2019 0 1616

Interviews

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but …

Viraj TMarch 12, 2019, 2:30 pmMarch 12, 2019 0 1835

Interviews

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at …

Viraj TMarch 4, 2019, 2:30 pmMarch 4, 2019 0 3430

Tech Bytes

TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream

Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for …

Viraj TMarch 1, 2019, 2:30 pmMarch 1, 2019 0 1334

Tech Bytes

TechBytes with Eli Finkelshteyn, CEO and Co-Founder, Constructor.io

What predictions do you have for e-retailers in 2019? In 2019, e-retailers who surface products that appeal to customers faster …

Viraj TFebruary 28, 2019, 3:01 pmFebruary 28, 2019 0 1795

Interviews

MarTech Interview with John Common, CEO, Intelligent Demand

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies …

Viraj TFebruary 28, 2019, 3:00 pmMarch 4, 2019 0 1355

Tech Bytes

TechBytes with Paul Rosenfeld, Chief Marketing Officer, Keap

Tell us about your role at Keap and the team/technology that you handle. As Chief Marketing Officer, I lead our …

Viraj TFebruary 27, 2019, 2:36 pmFebruary 27, 2019 Comments Off 2066

CRM, Customer Experience Management

Gartner Names Capgemini a Leader for CRM and CX in Its 2019 Magic Quadrant

Capgemini’s Ability to Innovate and Execute Gets Them Industry Recognition Over the years, Capgemini has developed deep expertise in enabling its …

Viraj TFebruary 26, 2019, 4:56 pmFebruary 26, 2019 1 1672

Tech Bytes

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business …

Viraj TFebruary 26, 2019, 2:30 pmMarch 4, 2019 0 1279

Interview with Megan Yelaney, Life and Business Coach

MarTech Interview with Olivier Chanoux, Co-Founder and CMO at LumApps

MarTech Interview with Todd Goldman, VP of Marketing at Infoworks

MarTech Interview with Terri Herrmann, VP of Marketing at Modern Hire

MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr

TechBytes with Vanessa Cartwright, Chief Client Success Officer at Astound Commerce

TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud

TechBytes with Ross Freedman, Co-Founder and Co-CEO at Rightpoint

TechBytes with Lidiane Jones, SVP Product at Salesforce Commerce Cloud

TechBytes with Gabe Morazan, Director of Product Management at Crownpeak

Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI

Fireside Chat with Mike Davie, CEO at Quadrant

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Fireside Chat with James Ontra, Co-Founder at Shufflrr

Fireside Chat with Cameron Church

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

Why GDPR Changes Everything…for the Better

A-Z Glossary For Good TV Marketing – Part 3

A-Z Glossary For Good TV Marketing – Part 2

Is Your Content Marketing Strategy Driving Sales?

19 Simple and Easy Ways to Market Your App Online

Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to Adapt to Win Consumer Hearts in the QSR Wars

Never Let Marketing Write a Sales Email. Here’s Why

Mobile Advertising Needs More Than Just 5G

Is Your Personalization Strategy Providing Value or Just Pushing Boundaries?

5 Ways Salesforce’s Dreamforce 2019 Perfectly Sums Up the ‘MarTech’ Mood

CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Deloitte Blockchain Platform ‘Eduscrypt’ Uses QEDIT’s Privacy-Enhancing Technology

Amazon Consolidates its Tech Behemoth Title Raking $70B Sales; Promises One-Day Delivery for Prime Customers

Viraj T