Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.

Interviews

MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies

"As more and more consumers join the digital world and consent to share their data, brands have the chance to …

Viraj T2 days agoFebruary 19, 2019 0 203

Sales & Marketing

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …

Viraj T6 days agoFebruary 15, 2019 2 258

Native & Programmatic Advertising

WPP Reveals Branding for Its Newly Merged Brands Wunderman and Thompson

Landor, WPP’s In-House Design Factory, Was Engaged in Defining the New Brand— Wunderman Thompson Two months ago, we covered the …

Viraj T6 days agoFebruary 15, 2019 1 291

Content Management

Dropbox Completes Acquisition of HelloSign

Dropbox Penetrates into the Enterprise Content Management Landscape; Introduces Digital Signatures, Workflow, and Document Automation Dropbox has completed the acquisition …

Viraj T7 days agoFebruary 14, 2019 1 340

Tech Bytes

TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar

Ashish Dhamdhere Vice President, Marketing at Skilljar Skilljar's award-winning product enables companies to deliver customer training experiences to accelerate product …

Viraj TFebruary 14, 2019, 2:30 pmFebruary 16, 2019 0 346

LinkedIn Sets Forth Its Platform-Specific Live Streaming, LinkedIn Live

Social Media Advertising, Social Media Marketing

LinkedIn Live Arrives in Beta to Disrupt Online Streaming Video Marketing

Video has Powered a resurgence in engagement for LinkedIn’s 600 Million Users LinkedIn has had an epiphany! The platform will …

Viraj TFebruary 13, 2019, 8:19 pmFebruary 13, 2019 Comments Off 799

Interviews

MarTech Interview with Andrea Lechner-Becker, CMO, LeadMD

"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech …

Viraj TFebruary 13, 2019, 2:37 pmFebruary 14, 2019 3 479

Audience Data

LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform

LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest …

Viraj TFebruary 12, 2019, 7:33 pmFebruary 12, 2019 5 235

Apple & Salesforce Further Bolster Collaboration with a Fresh SDK for iOS

CRM

Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS

After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Last September, …

Viraj TFebruary 11, 2019, 8:59 pmFebruary 11, 2019 4 471

Interviews

MarTech Interview with Derek Slayton, CMO, Terminus

"The movement to metrics that is less about lead volume can be challenging for others who don’t live in this …

Viraj TFebruary 11, 2019, 2:30 pmFebruary 11, 2019 0 456

Sales & Marketing

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …

Viraj TFebruary 9, 2019, 2:58 pmFebruary 9, 2019 0 275

Social Media Advertising, Staff Writers

Digital Marketing Statistics Towards the End of 2018

The Report Intends to Shed Light on the Performance of Digital Marketing Through 2018 A total of $628.63 billion was …

Viraj TFebruary 8, 2019, 9:58 pmFebruary 8, 2019 2 861

Facebook Introduces Messaging and Group Features to Enhance Interaction Between Businesses and Customers

Social Media Marketing

Facebook Introduces Features to Enhance B2C Interactions

The Move Is a Part of the Facebook Communities Summit Very soon, Facebook Business will roll out new features to …

Viraj TFebruary 8, 2019, 7:32 pmFebruary 8, 2019 1 318

Data Management Platforms, Marketing Clouds

Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360

Journey Builder Becomes Stronger; Will Receive Vast Amounts of Audience Information from Both Salesforce’s DMP & Google Analytics 360 Google …

Viraj TFebruary 8, 2019, 3:18 pmFebruary 11, 2019 4 294

Interviews

MarTech Interview with Jeb Ory, CEO, Phone2Action

"In the next year, I think we’re going to see more chatbots on social media and personalized experiences that are …

Viraj TFebruary 8, 2019, 2:30 pmFebruary 8, 2019 2 526

Starting September This Year, Advertisers Will No Longer Be Able to Allocate Budgets for Ad Sets on Facebook

Mobile Advertising

Starting September, Advertisers Will No Longer Be Able to Allocate Budgets for Ad Sets on Facebook Business

Facebook Business Is Launching the Campaign Budget Optimizer, Withdrawing Advertisers’ Rights to Manual Budget Allocation for Ad Sets Facebook Business …

Viraj TFebruary 7, 2019, 6:31 pmFebruary 7, 2019 1 376

Interviews

MarTech Interview with Jim Nichols, CMO, Partnerize

"We’ve focused a lot of attention on improving intuitiveness and workflows, and I am convinced that all the winners in …

Viraj TFebruary 7, 2019, 2:30 pmFebruary 6, 2019 3 627

Tech Bytes

Super Bowl 2019: Interview with Scott Ings, VP of Product, Apptimize

Tell us about your role at Apptimize and the team/technology you handle. I joined Apptimize as VP of Product this …

Viraj TFebruary 2, 2019, 9:00 amFebruary 2, 2019 3 707

Sales & Marketing

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …

Viraj TFebruary 1, 2019, 7:32 pmFebruary 1, 2019 0 276

Interviews

MarTech Interview with Daniel Kushner, CEO, Oktopost

"A/B testing will be a thing of the past since AI will learn what are the most effective results and …

Viraj TFebruary 1, 2019, 2:30 pmFebruary 1, 2019 1 766

Interview with Chris Bassolino, Co-Founder and COO, Zype

MarTech Interview with Zack Dugow, Founder and CEO, Insticator

MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies

MarTech Interview with Deborah Conrad, CMO, Grand Rounds

MarTech Interview with Eric Mayhew, President, Fluency

TechBytes with Daniel Dawson, CCTO, Grand Visual

TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot

TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle

TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd

TechBytes with Jeffrey Finch, CPO and Co-Founder, Choozle

Fireside Chat with Cameron Church

Fireside Chat with Matthew Biboud-Lubeck

Fireside Chat with Lynda Clarizio

Fireside Chat with Mike Cotoia

Fireside Chat with Bill Swanson

The Evolution of the Chatbot Experience

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

How to Create a Winning Marketing Operations Playbook in 3 Steps

How Brands Can Leverage Influencers With Instagram Polls

How to Select the Right Chat Tool for Your Business

How to Launch an E-Commerce Business

Bored During the Big Game? How VR and AR Can Help Make a Lasting Impression

Data-Driven and AI-Powered Marketing in 2019 and Beyond

Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?

Interactive Video: The Smartest Way Forward For Video Marketing

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology

Hello Valentine! The Marketer is Watching You

Digital Marketing Statistics Towards the End of 2018

Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research

Viraj T