Vubiquity, part of the Amdocs Media Division and one of the leading global providers of premium content services and media technology solutions, announced it has signed a multi-year extension to its current partnership with Cellcom Israel Ltd., to provide licensing and processing for its leading premium content service Cellcom TV with more than 245,000 subscribers.

Vubiquity holds relationships with over 1,400 content owners, bringing the latest-release content from major studios, plus leading global independent and library classics to provide the best-purchased content to Cellcom TV’s customers, including premium content such as HBO, Disney, Warner, and NBCU.

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Darcy Antonellis, Head of Amdocs Media, said that: “We are extremely pleased to have seized the opportunity to continue our relationship with Cellcom, supporting its highly differentiated and personalized Cellcom TV service, and providing its customers with a best-in-class experience.”

This latest agreement between Amdocs and Cellcom follows an announcement made earlier this year around a deal to accelerate the digitization of Cellcom’s systems, in order to offer its customers an advanced and intuitive digital experience across its lines-of-business.

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