Terminus, the leading account-based marketing platform, announced its acquisition of GrowFlare, an innovative account profiling and predictive data company that leverages psychographic intelligence to dynamically identify ideal accounts and surfaces the intelligence needed to engage with relevance. The addition of GrowFlare brings a powerful new data solution into the Terminus Engagement Hub and provides customers with the capabilities they need to focus their go to market efforts and dynamically prioritize accounts as intent signals change.
GrowFlare’s psychographic account profiling technology delivers a better way to understand the accounts that are most likely to become customers. This is the third acquisition for Terminus in the past year as the company has built out the most comprehensive account-based platform on the market.
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Significance of the Acquisition
With the addition of GrowFlare, revenue teams can now:
- Identify new, relevant target accounts based on psychographics and lookalikes in just seconds.
- Dynamically prioritize accounts based on the trends of what companies are saying with GrowFlare’s scoring and alerts functionality.
- Help sales determine what to say and when to say it with the powerful combination of psychographic profiling and account intelligence.
- Enable go-to-market teams to quickly understand a company’s messages and interest from within the tools they use every day like their CRM or browser.
GrowFlare was founded and led by SaaS industry veteran Matt Belkin. Matt joins Terminus with more than 25 years of experience in building and scaling technology companies, most recently serving as Chief Operating Officer for Domo where he helped lead the company to a $2.2B valuation. Prior to Domo, Belkin served as Vice President of Customer Strategy for Adobe, and prior to Adobe was a part of the team at Omniture that helped grow the company’s revenue from $20 million in 2004 to more than $1 billion in 2013.
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Account Recommendations for the Sales Team
GrowFlare’s AI-powered psychographic data gives teams a new way to identify best-fit accounts based on the characteristics brands themselves are exhibiting. Just like Spotify or Netflix can recommend similar content based on consumer behaviors, GrowFlare can recommend similar accounts to help revenue teams scale their marketing programs. Within the Terminus Account-Based platform, teams can now create new target segments based on both firmographic, relationship, intent, and now psychographic criteria.
“GrowFlare adds a highly-differentiated level of account intelligence to the Terminus platform,” said Tim Kopp, Terminus CEO. “Now teams can identify best-fit target accounts instantly, leverage unmatched AI and psychographic data to know exactly what to say and when all while being more budget efficient. This kind of psychographic data has long been used by B2C marketers to profile their future customers and now B2B marketers can as well. This is the modern approach to uncovering target accounts, and accelerates our position as the most intelligent B2B sales and marketing and platform available.”
“Combining GrowFlare with Terminus is game-changing for revenue teams,” said Matt Belkin, GrowFlare CEO. “Not only does GrowFlare’s powerful data perfectly complement the Terminus platform, but we’re completely aligned on our vision for building the most complete B2B sales and marketing platform. Now, sales and marketing teams can unite to drive highly timely and personalized experiences. This team is the real deal and we’re so proud to be joining Terminus.”
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