Terminus

Report by independent research firm cites Terminus delivers a comprehensive platform with multiple native engagement channels, deep analytics for targeting, orchestration, and a strong product vision Terminus, the #1 customer rated account-based marketing platform, announced it has been recognized as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report. Terminus received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap.…

Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced the results of the second annual “State of ABM” survey, created to understand where companies are on their Account-based Marketing (ABM) journey. Folloze partnered with Campaign Stars, Terminus and Canam Research to survey close to 300…

"An ABM platform with chat means marketing, sales, customer success, and any function engaging directly with customers can do so at any point in the customer lifecycle." Tell us about your journey with Ramble.  Ramble was founded in 2017 and built an incredible Omnichannel, revenue-focused, chat technology on some groundbreaking architecture. The prior CEO and Co-Founder was looking for a B2B SaaS expert to take the company to the next level, and I was contemplating my next venture. I agreed to join the Board of…

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Tim, please tell us about your vision for B2B martech. We’re in the middle of a major industry shift. Marketers want all-in-one platforms over best-of-breed integrations because, at the end of the day, integrations can only do so much. Marketers are hungry for a single source of truth, and that’s our vision for the future of marketing. Terminus is building the…

Terminus launches product capabilities that enable marketers to manage full-funnel ABM in a single solution Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and…

"Things like Machine Learning and Predictive Analytics help marketers more quickly and easily scale their account-based practice across their company." Hi Bryan. You come from a very diverse technical background. Tell us about your current role at Terminus and the team/technology you handle in the company. I joined Terminus back in 2016, to lead the product and engineering teams as we scaled our ABM product. On a very high level, I focus on building software that will lead the charge into account-centric B2B. The…

Integrated Capabilities Provide the Most Complete Account-Centric Marketing Platform, Aligning Revenue Teams to Deliver Breakthrough Experiences Across the Entire Customer Lifecycle Terminus the Customer rated account-based marketing platform, announced  its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with the most complete account…

Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief executive officer and chairman. Kopp is a recognized marketing and technology leader with more than 20 years of experience at global B2B and B2C brands such as ExactTarget and Coca Cola, and as an active early-stage investor at Hyde Park Venture Partners. During his time as chief marketing officer at ExactTarget, Kopp led a team of more than 300 marketing leaders to scale revenue from $50M to…

New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing standard Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features…

New Account and Opportunity Insights Now Natively Available in Salesforce Lightning Experience Enabling Marketing and Sales Teams to Prioritize Efforts on Their Best Accounts and Key Decision-Makers Terminus, a leading provider of an account-based marketing (ABM) platform, announced its new integration into Salesforce. The integration enables customers to bring account, contact and campaign data into the Terminus Account Hub where it can be unified with third-party intent and signal data and analyzed to identify and…

Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B marketing operations Automation has open new avenues for marketers to explore Personalization. According to leading CMOs, persoanlization is defined as creatively tailoring website pages and mobile applications to user's preferences and behaviors. Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units. This is furthering their solution for enterprise B2B marketing teams.…

The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and Enables Customers to Successfully Scale and Measure ABM Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces it has rolled out new key features for its account-based platform. Terminus’ capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only…

New Research Shows Continued Increase in ABN Adoption, Identifies New Challenges in Scaling Programs, and Shows Trend Toward Technology Consolidation Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces the release of a report on the state of ABM, conducted by FlipMyFunnel and Heinz Marketing. This recent research was initiated in order to better understand how ABM practitioners are using an account-based strategy in B2B businesses, the role technology plays in…

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business Development, I lead the team that is responsible for new revenue and partnerships as Intelligent Demand continues to grow its global client base and expand its network of strategic partners and consultants. Our team mainly helps our prospective clients and partners to turn goals into new ideas that translate into real, pragmatic agency solutions that our account services team can turn into real revenue…

"The movement to metrics that is less about lead volume can be challenging for others who don’t live in this space every day." Tell us about your journey into ABM? It seems like I’ve been running, or trying to run, Account-Based things in marketing for decades. Probably because my first few gigs running marketing were for software companies that had solutions purpose-built for larger, more sophisticated customers. But in the early 2000s, the data and tech in marketing wasn’t really satisfying what we needed to do it…

New Integrations Make It Even Easier for B2B Marketing Teams to Identify Ideal Accounts Based on Intent and Engagement; Expanded Orchestration Features Cement Terminus’ Position as the Most Advanced ABM Platform on the Market Terminus, the #1 rated account-based marketing (ABM) execution platform, announces new features and integrations that extend the ability of B2B marketers to unify their account intelligence and better orchestrate multi-channel engagement. The Terminus platform is purpose-built to empower marketing…

Gartner Surveys 600 Marketing Champions Across the US and the UK to Uncover Industry Trends for Enterprises to Prioritize Their Budgets and Allocate Funding Innovation emerges as the loudest thought in a CMO’s cognizance! About 16 percent of Chief Marketing Officers have confirmed that they spent the maximum on innovation in 2018 — two-thirds confirmed that spending on innovation will grow next year. The irony here is that marketing leaders admitted they are not very confident about how to innovate or exactly where to…

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

Award Program Honors 10 Marketers Using Data-Backed Insights to Drive World-Class Business Results EverString, the modern B2B data platform for marketing and sales intelligence, announced the 10 winners of the company's first annual FIRE Marketer Awards. The 10 marketers honored with inaugural FIRE Marketer Awards embody the principles of FIRE Marketing by using fit, intent, recency, and engagement data to focus sales and marketing teams on qualified leads and close more deals. Selected by a committee of EverString…

Customers Offer Trusted Information About Buyer Value Because Business Networks Are Rich with Potential Prospects. Businesses Shouldn’t Miss the Impact of Customers as Advocates to Boost ABM Campaigns ABM has exploded in the B2B marketing scenario. It is incredibly precise, targeted and personalized when compared with other inbound and outbound strategies. 65% marketers have confirmed that ABM is helping them find customers easily. ABM aligns the whole organization around the right kind of customers. Here the right…