“Streaming content to all devices, live and on-demand, is now a global expectation,” noted Rick Allen, ViewLift’s CEO and co-founder with Wizard’s owner Ted Leonsis. “We have been streaming to every country for many years, but ViewLift’s burgeoning B2B platform work for media companies, sports leagues and others throughout Europe can best be provided by experts from those markets, and a gateway office in London. The closer we are to our clients, the more we can help them deepen their worldwide viewership. Now is the perfect time to do business here.”

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Mark Lawson joins the team as VP of Sales, providing 20 years’ experience building new sales teams, starting new business, and nurturing customer relationships, especially in media. Mark joins ViewLift from Linius Technologies, where he was Head of Business Development. Previously, he was at Brightcove in Media Sales and at NeuLion as SVP of Sales. Mark understands startup businesses and established organizations, and is experienced building teams worldwide, as well as negotiating IP licensing deals across a broad spectrum of markets, pan-European or UK-based.

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Fabio Gallo joins ViewLift as VP of Sales, with more than a decade of experience in Business Development leadership positions, providing digital marketing, product and monetization solutions. Fabio was formerly Director of Sales at Simplestream, with responsibilities for European, Middle Eastern, and African markets, and prior to that served as Business Development Director at Deltatre. Fabio’s ability to increase his clients’ digital business success, and his extensive network in the sports industry will provide insight and guidance to ViewLift as it expands globally.

Manik Bambha, President of ViewLift, praised Mark and Fabio as “two globally respected OTT executives. Their deep knowledge of how companies can delight their streaming customers will enhance our clients’ success, and they will provide strong leadership for a rapidly-growing ViewLift presence throughout Europe.”

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