BBTV Holdings Inc., the leading creator monetization company with a mission to help creators become more successful, is pleased to provide the following corporate update.

Shahrzad Rafati, Chairperson and CEO, BBTV, comments: “We are pleased to provide this corporate update that speaks to our improving fundamentals and growth prospects as well as key management updates.  Since going public on October 28, 2020 our core business has grown significantly and based on our current trajectories, we continue to expect to be Adjusted EBITDA positive by next fiscal year¹. Despite the reduction in our share price, which management feels is not indicative of the Company’s value, our financial performance has been solid and our recent financing has further strengthened our balance sheet which provides us with the firepower to further accelerate our growth as we continue to assess accretive acquisition opportunities.  At the core of this success, our industry-leading end-to-end technology remains essential to the success of thousands of content creators. Our creators, empowered by this innovative platform, now reach over 600 million people monthly.  We look forward to our earnings report where we will provide significant updates that demonstrate the continued solid health and power of our platform and overall business.”

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Management updates:

• Todd Tappin, who became CFO of the Company less than a year ago, will be leaving the Company to pursue another opportunity. Ben Groot, who as VP Finance was the Company’s chief financial officer for over six years, will then assume the role of Acting CFO.
• BBTV recently also announced the addition of Martin Cass, former President of leading advertising group, Carat and former CEO of Media Assembly as a Strategic Consultant to help drive direct advertising sales growth.

Shahrzad Rafati comments: “We thank Todd for his help during the IPO process and wish him well in his new pursuits.  Ben Groot will re-assume the top financial position within the Company, a post he had held for six years prior to Todd’s appointment.  BBTV’s Finance team led by Ben and the Company’s newly fortified corp dev team led by Blake Corbet will continue to drive the Company forward in its operations and growth plans and not miss a beat.”

Industry Trends – Online Video is Burgeoning

• As of June 10th, the global creator economy is estimated to have grown to USD $104.2 billion².
• Over 120 million people now watch YouTube on TVs every month³.
• Video now accounts for almost half of all time spent on Facebook. Instagram Reels, which is Facebook’s short form video format, is already the largest contributor to engagement growth on Instagram⁴.
• In addition to the growth of AVOD platforms like YouTube and Facebook, Netflix had 209 million subscribers as of the end of June, 2021, and Disney had 103.6 million Disney+ subscribers as of April 3, 2021³.

Direct Ad Sales – Significant Expansion of Brands Using our Platform

• In Q2 2021, the Direct Ad Sales team had the largest expansion of brands from advertisers in its CPG (Consumer Packaged Goods) segment. It also expanded in the Auto segment and won its first Retail Banking order.
• For the second half of the year the team is focused on expanding existing client relationships and targeting post pandemic growth areas in Retail, Luxury, and Quick Service Restaurants.
• The Company looks forward to providing more details during its next earnings event.

Mobile Apps – Continued Positive Developments

BBTV launched a new casual mobile game for leading gaming creator Krew Eats, the app was the No.1 most downloaded iPad app in the US within 24 hours of launch. The game also became the #4 and #6 most downloaded Casual game on Android and iPhone, respectively, in the US.

• BBTV launched a new casual mobile game for leading gaming creator Krew Eats, the app was the No.1 most downloaded iPad app in the US within 24 hours of launch. The game also became the #4 and #6 most downloaded Casual game on Android and iPhone, respectively, in the US.
• BBTV’s Interactive division continues to grow the value of its audience and experienced its highest average LTV (lifetime value) in Q2 2021.

New Revenue Streams – NFT Related Revenue Streams to Come Online

• BBTV added Non-Fungible Tokens (NFTs) as a new Plus Solution to generate a new revenue stream.
• BBTV plans to activate its IP and relationships with some of the world’s largest creators across the NFT metaverse.
• In May 2021, BBTV announced its first NFT will be with Grammy-winning and multi-platinum music producer Zaytoven. Over the years, Zaytoven has worked with artists from Drake, Travis Scott, Young Dolph, Lil Yachty and Lil Uzi Vert, to Rick Ross, Jeezy, Yo Gotti, Usher and Keyshia Cole.
• In July 2021, BBTV made an investment into Nifty’s, Inc., the first social NFT platform dedicated to bringing digital collectibles to mainstream audiences.

Earnings Date Announcement:

The Company will announce its earnings and hold its quarter end conference call after market close on August 11, 2021.  The Company’s management including Founder and CEO, Shahrzad Rafati, current CFO Todd Tappin and Ben Groot Acting CFO in waiting will provide a financial update and be available to provide commentary and answer analyst questions.  Conference call details will be shared after market close today.

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