H Code, the largest Hispanic digital media company in the U.S, announces the appointment of former mitú creative lead Annie Leal as Head of Content. In her new role, Leal will lead execution on H Code’s editorial and branded content initiatives further scaling the company’s reach. Working under Chief Operating Officer Jennifer White, Leal will drive the expansion of H Code Studio’s offerings on new platforms and formats to provide brands with more creative solutions for reaching multicultural audiences. Leal will also serve as part of HipLatina’s editorial content leadership, evangelizing and driving H Code’s owned and operated endeavors.

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Leal brings extensive experience in creating content for the Hispanic audience across different platforms in ways that are engaging, entertaining, emotional, and educational. In her former role as Head of Content at mitú, Leal oversaw the editorial, social, creative, and production teams. She was instrumental in the creation of the brand’s voice, growing its audience and finding solutions and products for other brands to be a part of. This included spearheading the creation of valuable IP that brands wanted to buy. She developed innovative projects such as the creation of several Snapchat Discover channels, animation, e-commerce, and more. She also was part of the team which created FIERCE, mitú’s platform for producing content from a Latina point-of-view.

“I’m excited to be joining H Code at a time when engaging with multicultural audiences has never been more important. I’m especially looking forward to taking the company’s creative capabilities to the next level and continue driving its leadership in multicultural digital reach,” says Leal.

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Leal will be instrumental in developing new platforms for brands to reach their intended multicultural audience through H Code Studio. Launched in January 2018, the company’s full-service content studio combines the identity of a brand, the storytelling of a production house, and the scale of a digital platform. Throughout the last three years, H Code Studio has successfully delivered authentic, engaging, and relevant experiences that meet and exceed the needs of both brands and their target multicultural audiences. Thanks to H Code’s deep audience analytics collected through its Intelligence Center, the company’s content studio has seen unprecedented growth working with leading brands like Volvo and TurboTax to educate and empower Hispanic audiences through impactful and culturally relevant digital narratives. Under H Code Studio, Leal will lead the development of a new innovation lab that will build exciting cross-platform programs intended to reach multicultural audiences at scale.

“H Code is the expert in creating authentic custom and branded social content for multicultural advertisers. We’re looking forward to seeing Annie’s vision come to life helping us develop additional digital platforms and branded content formats. I’m confident her contributions will be instrumental in maintaining and expanding the white-glove service that H Code is known for and the amazing stories we’ve told,” says Jennifer White, COO at H Code.

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