Perfect Sense Announces Rebrand as Brightspot

Moving Businesses Forward and Helping Customers Digitally Transform for the Future

Perfect Sense, a product company with professional services founded in 2008, today announced it will rebrand the company as Brightspot, the name of its flagship Content Business Platform product. At the heart of redefining Brightspot, as both the company and the platform, is more than a name change. Brightspot’s Content Business Platform has proven itself over the past 12 years in helping many of the world’s most loved brands reach and grow their audiences. Today, the organization reintroduces Brightspot as a true partner in continuing that success, helping customers transform their content businesses and make an impact with the people who matter most – their customers, partners and stakeholders.

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Brightspot’s rebrand comes at a time when greater demand is requiring every business to become a content business. The Brightspot Content Business Platform was designed to replace traditional content management systems (CMS) that have become widely perceived as insufficient to fully enable and power the digital transformation needs of the modern enterprise. The world-class Delivery team behind Brightspot enables companies – no matter their business logic, workflows or content types – to solve unique business priorities without compromise.

“It’s incredibly rewarding to see what Perfect Sense – now Brightspot – has become,” said David Gang, CEO and Co-Founder of Brightspot. “The business we started 12 years ago is the same business we run today, more relevant now than ever – and we’re very proud of that. We take pride in seeing our work through the success of our customers. No matter big or small, we’re honored to be a driver and enabler of their business moving forward, fast.”

Designed by publishers and developers with an extensible architecture and the ability to be integration ready, Brightspot’s purposeful partnership approach puts customer success before everything else. Brightspot sits at the center of an ecosystem, helping customers stay competitive and meet the critical demand for content in today’s digital world. Brightspot customers like Los Angeles Times have identified those benefits as no longer nice-to-haves, but need-to-haves, in order to deliver on the personalized experiences and digital transformation that their own customers have come to expect.

“As a media company, we need a range of tools to report and publish stories in a variety of formats. The team at Brightspot has been a great partner for us, and the product has been pivotal to streamlining our editorial operations across our CMS, assignment desk and asset management,” said Ben Gerst, CTO of Los Angeles Times. “They provide an extremely flexible and scalable solution that has evolved with us to meet the needs of our newsroom, audience and customers.”

Gartner noted in a recent report* “Content management is at the heart of digital experience and customer experience management. Organizations should make it a key component of any operational IT or modernization strategy.”

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Since its inception, Brightspot has been rooted in resilience, conviction and generosity – striving to bring solutions to customers, employees and society. The company remains passionate about having an impact in what are often its customers’ most important moments, and frequently works alongside those customers to help them achieve larger business goals.

As Brightspot launches its rebrand, the company’s core belief that giving back is essential to business remains strong. Last year, the Brightspot team touched the lives of more than 1,850 individuals and will continue to carry out this mission.

“To our current customers and partners, we thank you for continuing to challenge, trust and grow with us – and to our future customers, we can’t wait to help transform your content businesses and be a part of your story,” Gang said.

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